Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Smart Data Collective

JANUARY 21, 2021

Many people don’t realize the countless benefits that big data has provided for the solar energy sector. A growing number of solar energy companies are using new advances in data analytics and machine learning to increase the value of their products. A little over a year ago, Entrepreneur.com published an article on this topic titled Big Data and Solar Energy Are a Match Made in Heaven. “This is where big data comes in.

Business 326

Business Predictive Analytics Capital Technology 326

Zoominfo

JANUARY 21, 2021

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.

Banking 230

Banking Globalization Research Learning 230

Smart Data Collective

JANUARY 21, 2021

While protecting your data is a matter of paramount importance for ordinary users, there are also considerations for business owners. Every viable enterprise has myriads of crucial data that must be protected at all costs, not just by virus protection software but also in a more complex way. Otherwise, hijackers will undoubtedly figure out how to steal and profit from the pillars of information stored on your company’s computers and servers.

Business 304

Business Loss Banking Security 304

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use.

Business 173

Business Retail Benchmarking Security 173

Netbasequid

JANUARY 21, 2021

The sustainability movement has reached critical mass, and veganism has seen a nuclear-level explosion in popularity alongside it. And in case you haven’t heard, Veganuary is a month-long challenge to try on a vegan lifestyle at the beginning of every year that’s helping things along. And since it’s resolution season, a growing number of people are giving it a go.

Restaurants 98

Restaurants Market Intelligence Win Intelligence 98

Smart Data Collective

JANUARY 21, 2021

Big data is changing the world in some massive ways. However, there are more subtle changes that it has brought that have received less discussion. One of the major changes big data has created has been a shift from certain types of media to others. A number of people may start preferring to use PDFs instead of Microsoft Word documents. This is one of the many things that businesses should be thinking about when using big data.

Advantage 189

Advantage Advantage Security Security 189

Dataversity

JANUARY 21, 2021

Click to learn more about author George Young. Digital transformation became critical for success amid the COVID-19 pandemic in 2020. In 2021, as remote work continues, social distancing requirements remain, and supply chains continue to face disruption, we’ll see enterprises refine their digital strategies to continue operations effectively across the value chain — from the […].

Value Chain 98

Value Chain Learning Education Management 98

Evalueserve

JANUARY 21, 2021

Direct-to-Consumer (D2C) is a strategy in which a company markets and sells its products or services directly to its consumers, eliminating the need for intermediaries or 3rd parties, e.g., grocery stores, dealerships, retailers, etc. The number of businesses that independently manufacture, promote, sell, and ship their own products is exploding. Additionally, the growing demand for this strategy is reinventing the business landscape vis-à-vis consumer behavior.

Commerce 81

Commerce Retail Restaurants KPI 81

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Weidert Group

JANUARY 21, 2021

The B2B sales and marketing landscape is vast, with an almost limitless range of organizations doing business. Inbound marketing helps bring that landscape down to a workable scale, delivering to marketing and sales teams valuable insights into prospects’ and customers’ needs, challenges, and perspectives. Account-based marketing (ABM) offers another means to scale, streamline, and maximize marketing and sales efforts, working hand-in-glove with your inbound strategy with a focus on individual t

Marketing 67

Marketing Marketing Sales Business 67

Acoustic

JANUARY 21, 2021

We recently sat down with our customer Wiley Education Services , a global leader in delivering technology-enabled higher education solutions, to discuss how the company was able to build a more mature, robust marketing operation after onboarding Acoustic into its tech stack. Prior to using Acoustic, Wiley’s marketing functionality was limited to distinguishing leads based on only one unique defining variable: email.

Marketing 52

Marketing Marketing Education Profiling 52

Intriccately

JANUARY 21, 2021

In recent years, cloud computing companies have had their eyes on the growth of Latin America's (LATAM) digital footprint. When you look at the data, it's easy to see why. LATAM's cloud computing market is impressive and still growing - with expectations to reach an estimated value of $6 billion by 2022. Highlights from the 2021 Cloud Regional Snapshot: LATAM.

Marketing 52

Marketing Marketing IT 52

Dataversity

JANUARY 21, 2021

Click to learn more about author Evelyn Johnson. There were 199.7 million ransomware attacks in just the last four months. That’s nearly 25 attacks per second. The recent surge in cybercrime is being attributed to the increased digitization caused by the COVID-19 pandemic. Businesses have moved online in the last few months, and online criminals […].

Learning 52

Learning Business Security Security 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

SCIP

JANUARY 21, 2021

ETHICS. TRAINING. KEY TOPICS. TRAINING & CERTIFICATION. Upcoming Workshops. OBJECTIVE : Provide professionals with up to 3 years experience with MI/CI with skills, practices, and tools to be successful in their role. Only 4 seats are left for this workshop. Jan. 26-28 | Certification Available. LEARN MORE. OBJECTIVE : Show participants how to use Opportunity Thinking?

SCIP 52

SCIP Competitive Intelligence Education Innovation 52

Dataversity

JANUARY 21, 2021

Click to learn more about author Casey Ellis. Although there was an increase in cyberattacks and misinformation in 2020 as malicious actors sought to capitalize on the pandemic and presidential election, this new threat landscape also led to a business boom for crowdsourced security as organizations looked for ways to strengthen their security posture.

Capital 52

Capital Security Security Learning 52

Moz

JANUARY 21, 2021

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab!

Restaurants 65

Restaurants Sales Research IT 65

Elegant BI

JANUARY 21, 2021

Put the ‘I’ in Business Intelligence with Bi Democratization! If you think Business Intelligence solutions are just for business analysts, data scientists or IT professionals, you are missing the real intent of business intelligence. Business Intelligence is, by its nature, supposed to inform the business and make it easier to make the right decisions and drive your business forward but if 90% of your users have no access to real, clear information, you are missing most of the advantages and tyi

Business Intelligence 64

Business Intelligence Finance Intelligence Intelligence 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive