Mon.Sep 20, 2021

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Synthesis vs. Analysis: Breaking Down the Difference

Cipher

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405
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Data-Driven Strategies for Resolving Cyber Threats as a Business Owner

Smart Data Collective

Big data has become an essential asset in the fight against cybercrime. This has caused the demand for cybersecurity professionals with a background in big data to grow. It is important to use the latest data analytics and AI technology to counter these threats if at all possible. Business Owners Lean on Big Data to Deal with Cybercrime Threats. It’s no secret that the COVID pandemic caused a lot of industries to get flipped on their head or at least make some major organizational changes in ord

Business 302
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Buyer Engagement: 3 Crucial Data Tips

Zoominfo

Every salesperson has a hefty responsibility: find new business, engage decision-makers, and close deals. Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and get them excited about your offer?

Sales 130
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4 Ways to Use Data Analytics to Bolster Your Email Marketing Strategy

Smart Data Collective

Email marketing ranks among the best ways to stay in touch with an audience and potentially to build one too. However, like so many digital marketing tasks, it’s something that undergoes constant evolution and development. Even with the initial tasks out of the way, such as deciding on a tone and template and testing your email servers , it requires regular work to keep people engaged.

Marketing 285
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ZoomInfo Acquires RingLead, Boosting Data Management

Zoominfo

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

More Trending

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What is The Pipeline, anyway? A note from our editor

Zoominfo

The stories of work are the stories of our lives. For so many of us, work is how we learn to reach new heights and push past disappointments. It’s where we forge lasting relationships and build a future for our loved ones. Our work determines where we live, how we socialize, and whether we’re fulfilled or frustrated. Our work isn’t everything. But it means a lot.

Loss 100
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FUNDING UNIVERSAL LIFE INSURANCE AT TARGET? YOU’RE MISSING THE POINT: REPRINT #LIAM

Wink Intel

The following article is a reprint, originally written July 15, 2013 by Sheryl J. Moore: Throughout the past [20] years of working with universal life (UL) products, one comment in particular has been overheard far too often: “…fund this UL at [X percent] over target.”. This comment is especially popular in the indexed life market, where the product may be new to producers, and a lack of product knowledge may run rampant.

Sales 98
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Three Tips for Safeguarding Against Data Breaches

Dataversity

Click to learn more about author Balaji Ganesan. Sources indicate 40% more Americans will travel in 2021 than those in 2020, meaning travel companies will collect an enormous amount of personally identifiable information (PII) from passengers engaging in “revenge” travel. In a near 100% digital world, sensitive information including credit card numbers, email addresses, phone numbers, COVID-19 […].

Travel 98
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Understanding the Social Media Landscape in China

Digimind

For enterprises wanting to anchor their footprint in the social media domain, China is undoubtedly a goldmine for audience growth, considering it is the largest populated country with close to a billion social media users.

IT 64
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Culture of Data – A Modern Business Paradigm

Dataversity

Click to learn more about author Gary Bhattacharjee. After decades of languishing as the exhaust from the business processes, in the last decade, “data” has earned its rightful place as an asset of the business. However, for the most part in a data economy, it is a loss-leading asset, meaning while it is invaluable to […]. The post The Culture of Data – A Modern Business Paradigm appeared first on DATAVERSITY.

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4 P's of the Intelligence Journey

SCIP

An all-new article shows proposes a new framework CI professionals can use to increase their efficie. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). New content. The 4 P's of the Intelligence Journey. The Four P's of Marketing are well-known. By framing every intelligence project in the context of Purpose , People , Process , and Publish , Karen Ripperger shows how CI professionals can increase their efficiency, credibility, and business impact.

SCIP 52
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We Need Help Growing Life Insurance Distribution: REPRINT #LIAM

Wink Intel

Originally posted February 5, 2011 by Sheryl J. Moore. Most of you know that I am passionate about indexed life insurance and indexed annuities. However, I am passionate about insurance products in general. In fact, one of the things that I am MOST passionate about is growing our distribution! Not so long ago, life insurance and annuities were distributed via a career agent distribution.

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12 Website Conversion Rate Optimization (CRO) Quick Wins

Weidert Group

Are you desperately searching for a way to get more leads from your company’s existing website visitors? If driving traffic higher isn’t helping you drive your average conversion rates along with it, it’s time to look at amplifying your CRO strategy. It’s true that inbound and CRO marketing is a long-term commitment. But that doesn’t mean there aren’t some quick-win opportunities to increase your website traffic and conversion rates.

Win 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Introducing Intricately's 2021 State of the Cloud Security Market Report

Intriccately

As the global cloud market continues to grow – and as cybersecurity threats such as DDoS (Distributed Denial of Service) and ransomware attacks continue to evolve, cloud security has become even more critical for organizations seeking to protect their systems, data, and brand reputations. The value of today’s cloud security market is over $30 billion – and is projected to more than double (to $67 billion) by 2026.

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SIMON Welcomes AIG Life & Retirement to Annuities Platform

Wink Intel

NEW YORK–(BUSINESS WIRE)–SIMON Annuities and Insurance Services LLC (SIMON) today welcomes AIG Life & Retirement as the most recent carrier to join SIMON’s centralized Marketplace and premier platform for wealth managers. AIG Life & Retirement will have a broad selection of its annuities available on SIMON’s digital insurtech platform, which delivers a state-of-the-art product selection, analysis, and management experience to financial professionals and annuity wholesalers ac

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Get 25 New Features with Latest WebFOCUS Release

IBI

TIBCO is pleased to announce the release of TIBCO WebFOCUS ® 8207.28. This second release since TIBCO and ibi joined forces brings over 25 new features and a host of bug fixes for users. TIBCO prides itself on delivering rich data automation and business intelligence capabilities that satisfy user expectations and help them unlock opportunities by using data more effectively.

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Pacific Life Foundation Awards $75,000 in College Scholarships During Life Insurance Awareness Month

Wink Intel

NEWPORT BEACH, Calif.–( BUSINESS WIRE )–The Pacific Life Foundation (the Foundation) has awarded five $15,000 college scholarships through Life Happens ( www.LifeHappens.org ) and its annual Life Lessons Scholarship Program to aid the financial burden of students who have lost a parent without life insurance. The scholarships are part of September’s Life Insurance Awareness Month , designed to help educate individuals on the importance and benefits of life insurance.

Loss 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Competitive Intelligence Solutions: 5 Ways They Make Your Job Easier

Evalueserve

Competitive Intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about the environment in which your business functions to gain a competitive advantage. However, this process can not only be difficult but time-consuming as well without the proper tools and assistance at your disposal. When competitive intelligence tools are used effectively, teams see about a 70% reduction in time spent searching for information.

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The many uses of advisory annuities for fiduciary financial professionals

Wink Intel

Modern annuities are sophisticated strategies that can address the core financial-planning areas of retirement: income, tax, and legacy planning. Click HERE to read the full story via InvestmentNews. The post The many uses of advisory annuities for fiduciary financial professionals appeared first on Wink.

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SEC Stacks Investor Protection Deck

Wink Intel

Gary Gensler spent Tuesday, September 14, getting customarily grilled by lawmakers who control his budgetary resources. In prepared testimony, Gensler spelled out, in detail, his expansive agenda as chairman of the U.S. Securities and Exchange Commission. Retail trading practices, the rise of cryptocurrency and disruptive technologies all sit atop his “to be prioritized” list aired during the chief financial regulator’s appearance before the Senate Banking Committee, Gensler’s first such a

Retail 40
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David Frederick Babbel

Wink Intel

The world lost a man of faith, scholarship, and passion for the Phillies when long-time Bryn Mawr resident David Frederick Babbel, 72, passed away on May 20, 2021, from the effects of leukemia. Born on April 12, 1949, in Salt Lake City to Frederick William and June Andrew Babbel, Dave spent his youth in Arlington, Virginia and enjoyed playing sports of all kinds, especially baseball.

Sports 40
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Imagine The Future Of Illustrations

Wink Intel

Updated Indexed Universal Life (IUL) illustration regulations are upon us! A long and winding road for regulators and carriers. Will illustrations get even longer? Similar to what John Lennon sings in Across the Universe, words and numbers are flowing out like endless rain into a paper cup …. But we are seeing some shorter illustrations by focusing on a selected index account, along with more conservative projections and better summaries of potential ranges of results.

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Conning is Pleased to Announce its Newest Focus Report – The Pressure to Innovate Through RPA (Robotic Process Automation)

Wink Intel

HARTFORD, Conn. , Sept. 20, 2021 /PRNewswire/ — RPA (Robotic Process Automation) is one of the fastest growing innovative technologies being adopted by property-casualty and life/annuity insurers. Insurance companies are incorporating RPA capabilities across the value chain, and an ecosystem of RPA-focused startups has formed to support such transformations.

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Celent & Equisoft exclusive insurance research reveals: 91% of carriers are prioritizing the use of data and analytic technologies to inform decisions on pricing

Wink Intel

Commissioned by Equisoft as part of a new global study, this North American research will help carriers to plan, prioritize and make investment decisions on how to unlock the strategic value of their data to create new opportunities for growth, process optimization and customer experience improvement. PHILADELPHIA , Sept. 15, 2021 /PRNewswire/ – In a new report commissioned by Equisoft, global research firm Celent presents the findings of an executive study aiming to understand how North

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The Myths Preventing Consumers From Seeking Life Insurance Coverage

Wink Intel

The purpose of Life Insurance Awareness Month is to educate consumers about the importance of life insurance and the role it plays in protecting a family’s financial future. According to LIMRA, 30 million American households are underinsured, and another 30 million completely lack life insurance coverage. If a primary wage-earner dies unexpectedly, that could create real hardship for the family left behind.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.