Fri.Dec 09, 2022

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IT’s ‘war for talent’ is a losing battle

CIO

It has been almost 25 years since McKinsey & Co. introduced the term “talent war” to the world. For almost a quarter of a century CIOs have been locked in a Sisyphean battle to attract and retain the IT talent necessary to create competitive advantage. Every year, “talent” is one of the top challenges facing IT organizations. Every year, lack of critical IT skills is blamed for failure to deliver the full promise of IT investments.

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What's a SWOT Analysis?

Crayon

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different.

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Five Data and Analytics Trends: What Lies Ahead in 2023

Dataversity

It’s rare, if not impossible, to find a business that does not have a digital presence. The convenience factor of digital is accelerating the pace at which businesses are applying an online presence, including the ones that were mainly brick-and-mortar before COVID. More than just offering products and services in this way, most organizations are […].

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Intuitive Web Design: How to Make Your Website Intuitive to Use

CXL

The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at hand without stopping, even for a second. Intuitive designs direct people’s attention to tasks that are important.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to use social media intelligence to boost your brand sentiment analysis

Infegy

With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundational brand management metric – brand sentiment.

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Data Clean Rooms: Share Your Corporate Data Fearlessly

Dataversity

Data sharing has become more complex, both in its application and our relationship to it. There is a tension between the need for personalization and the need for privacy. Businesses must share data to be effective and ultimately provide tailored customer experiences. However, legislation and practices regarding data privacy have tightened, and data sharing is tougher and […].

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French Multinational Learns Introspection Leads to Innovation

CIO

In business as well as technology, nothing stands in place. Complacency based on past accomplishments never brings you forward, even if you’ve been defining yourself as the paragon of digital transformation. So when Atos reevaluated itself a few years ago, it was forced to take a deep look inward and come to terms with the fact that market and customer expectations were changing quickly.

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Customer-Centric Design Trends: Simple Ways to Prioritize Your Website Users

mention

As you probably know, a great website is made by more than just beautiful design. Yes, aesthetics genuinely play a role in encouraging web visitors to convert (or perceive your brand as trustworthy and authoritative). But unless your site is also capable of predicting and meeting user needs, its chances of serving your brand are considerably diminished.

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AT&T embraces intelligent automation at scale

CIO

For CIOs riding today’s rising wave of robotic process automation (RPA) , leading-edge adopters whose mature implementations have paid off can provide invaluable lessons about how to make the best of the technology and where its use can lead. Telecom titan AT&T is one such enterprise, having began RPA trials in 2015 to reduce repetitive tasks for its service delivery group, which had a large volume of circuits to add at the time, as well as various services in play for provisioning networks,

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.