Mon.May 02, 2022

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How to Create a Business Case for Your CI Program

Crayon

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce.

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Using Netnography in 2022 to Engage & Convert

Netbasequid

It is important for brands to identify their ‘tribes’ early on. These are the people who clamor for your offering and can even be turned into a loyal group of brand ambassadors, assuming you play your marketing cards right! And finding them is the work of netnography – also known as audience segmenting. Every brand should be using it to engage and convert their tribes.

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Twitter vs Medium: Which is the Better Content Curator?

SpyFu

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams realized that the platform they created wasn't giving people the ability to create quality content. At the time, tweets were sent out in 140-character messages. That's hardly enough space to write something meaningful, impactful, or of high quality.

Win 59
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Ep. 532 – IIEX 2022 North America Conference Series: Jennifer Reid, President and Chief Methodologist at Rival Technologies

Happy Market

IIEX 2022 North America Conference: [link]. Find Jennifer Online: Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: [link] [link] jennifer@rivaltech.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Ways People Analytics Teams Leverage Alternative Data for Talent Acquisition and Retention

Thinknum

Watch the webinar recording here SPEAKERS Noble Madu, Vin Vashishta Vin Vashishta   00:02 I've been in data science for over 10 years. I worked in the people analytics HR technology space, off and on, for over seven years now. 25 years total in technology. Done way too much. And if I keep talking, I'm gonna sound older and older than I am.

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Building Analytics for External Users Is a Whole Different Animal

Dataversity

Analytics aren’t just for internal stakeholders anymore. If you’re building an analytics application for customers, then you’re probably wondering: What’s the right database backend? Your natural instinct might be to use what you know, like PostgreSQL or MySQL or even extend a data warehouse beyond its core BI dashboards and reports. But analytics for external […].

IT 52
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Ep. 534 – IIEX 2022 North America Conference Series: Tim Lawton, Co-founder at SightX

Happy Market

IIEX 2022 North America Conference: [link]. Find TIm Online: Tim Lawton, Co-founder at SightXLinkedIn: [link] [link] tim@sightx.io Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: [link].

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Cloud Data Security: The Cost of Doing Nothing

Dataversity

The world has changed dramatically over the past couple of years – especially in the areas of business and technology. The COVID pandemic accelerated digital transformation and forced a shift to a remote or hybrid business model, leading to a significant spike in the adoption of public cloud services. Gartner estimates that public cloud services spending will increase […].

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Ep. 535 – IIEX 2022 North America Conference Series: Rick Kelly, Chief Product Officer at Fuel Cycle

Happy Market

IIEX 2022 North America Conference: [link]. Find Rick Online: Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: [link] [link] rkelly@fuelcycle.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: [link].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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I’m Dead. Now What?

Wink Intel

What If? My father passed away seven years ago. He was 93 when he died, but his mind started deteriorating six years before that. Alzheimer’s stealthily stole the essence of who he was, and watching him lose a step here and there was painful for our entire family. We were very close and I miss him every day. My dad would have preferred to die of a heart attack while enjoying a long walk but, as it turned out, he had a long time to consider what was just over the horizon.

IT 40
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Ep. 536 – IIEX 2022 North America Conference Series: Anders Bengtsson, Founder and Chairman at Protobrand

Happy Market

IIEX 2022 North America Conference: [link]. Find Anders Online: Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: [link] [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: [link].

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Liberty Bankers Insurance Group Welcomes New Executive Leader

Wink Intel

DALLAS , April 26, 2022 /PRNewswire/ — Liberty Bankers Insurance Group (LBIG), a nationally recognized provider of life, health, and financial products, today announced the addition of Brian Clark as the new executive vice president, chief marketing officer. “Brian comes to us with more than 23 years of experience in the health insurance arena,” said Edward (Marty) Martin , president of LBIG. “At LBIG, we are dedicated to bringing a sense of security and peace of m

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Ep. 537 – IIEX 2022 North America Conference Series: Todd Trautz, Chief Innovation & Solutions Officer at Maru

Happy Market

IIEX 2022 North America Conference: [link]. Find Todd Online: Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: [link] [link] todd.trautz@marumatchbox.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionau

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Integrity Expands Life Insurance Distribution in Addition of New-Age Relentless Insurance Agency

Wink Intel

Fast-growing IMO with impeccable reputation for service and support will leverage Integrity’s technology and resources to help agents protect more American families. DALLAS , April 26, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire Relentless Insurance Agency , an independ

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Ep. 531 – IIEX 2022 North America Conference Series Introduction

Happy Market

Guest episodes will be released starting Monday, May 2 to Thursday, May 5. IIEX 2022 North America Conference: [link]. Guest Episodes Released Thursday, May 5: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: [link] [link] bbrown@gazelleglobal.com Happy MR Episode: [link] Davenport, Marketing Manager at Conjoint.lyLinkedIn: [link] [link] harrigan.davenport@conjointly.com Happy MR Episode: [link] Gaedeke, CRO at GutCheckLinkedIn: [link] [link] jessica.gae

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Governor Abbott Announces Teachers Insurance And Annuity Association Corporate Center In Frisco

Wink Intel

Governor Greg Abbott today announced that the Teachers Insurance and Annuity Association (TIAA) will establish a new corporate center in Frisco, Texas. TIAA is a leading provider of secure retirements and outcome-focused investment solutions. The project will create 2,000 new jobs and nearly $58 million in capital investment. A Texas Enterprise Fund (TEF) grant of $18,000,000 has been extended to TIAA.

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With Comparably, ZoomInfo Gives Customers an Edge in Employer Branding

Zoominfo

Welcome to the hottest talent market in generations. Experts estimate that demand for quality talent will outpace supply by 2030, causing a skilled labor shortage of 85.2 million people. That means finding and keeping talent — already a strategic focus for business leaders — is only going to get more expensive, more time-consuming, and more critical to success.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Psst… The Secret to Financial Security is Owning Life Insurance

Wink Intel

Arlington, Va. and Windsor, Conn., April 25, 2022?According to new findings from the 2022 Insurance Barometer Study, conducted jointly by nonprofit industry trade associations LIMRA and Life Happens, 2 in 5 parents say they are barely or not at all financially secure. This is increasingly critical, as most households haven’t prepared for the loss of a primary wage earner: 44% say it would take less than six months to feel financial hardship if this happened to their family.Financial insecurity t

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Alternative Asset Based Funding For Long Term Care: Long Term Care Life Settlements

Wink Intel

Long term care life settlements first emerged in the insurance secondary market 15 years ago as an offshoot of traditional life settlements. An overlooked asset owned by millions of seniors came into focus by care providers, political bodies, Medicaid departments, advisors, and policy owners as the realization that life insurance policies are personal property of the owner—but millions of dollars’ worth was being abandoned by seniors every year.

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Broker Words—May 2022

Wink Intel

I think I’ve digressed before about my love for the Farm Bureau robot advisor ads.You know, the ones with a white robot with glasses that looks like a cross between John Lithgow and a George Lucas stormtrooper. My favorite line is where the husband winks and the robot says, “Your ocular cavity is experiencing a malfunction.” I think if my wife hears that one more time in response to her “helpful observation” that some assigned task is still yet to be done I’d better start hiding the kitchen kniv

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RetireOne Partners With Dr. Michael Finke on New Research that Explores the Value of Portfolio Income Insurance

Wink Intel

RetireOne Partners With Dr. Michael Finke on New Research that Explores the Value of Portfolio Income Insurance. Study explores the benefits of portfolio income insurance and how CDAs may offer better upside potential than a portfolio of bonds or traditional income annuities. April 26, 2022 12:08 PM Eastern Daylight Time. SAN FRANCISCO–( BUSINESS WIRE )– RetireOne ® today released new research from Michael Finke , PhD , CFP® , entitled, “ Portfolio Income Insurance: Understanding

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Janet Yellen Says More Shocks Likely To ‘Challenge The Economy’

Wink Intel

WASHINGTON (AP) — Treasury Secretary Janet Yellen said Thursday the global pandemic and Russia’s invasion of Ukraine highlight the possibility of big economic shocks in the future, adding that downturns are “likely to continue to challenge the economy.”. Her address at the Brookings Institution looked at lessons learned from economic downturns of the past and said countries need to build in “recession remedies” to protect people in the U.S. and globally going forward.

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AM Best Upgrades Issuer Credit Rating of Investors Heritage Life Insurance Company

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Long-Term Issuer Credit Rating (Long-Term ICR) to “bbb+” (Good) from “bbb” (Good) and affirmed the Financial Strength Rating (FSR) of B++ (Good) of Investors Heritage Life Insurance Company (IHLIC) (Frankfort, KY), which is a subsidiary of Aquarian Insurance Holdings LLC (Aquarian).

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AM Best Upgrades Issuer Credit Rating of EquiTrust Life Insurance Company

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Long-Term Issuer Credit Rating (Long-Term ICR) to “bbb+” (Good) from “bbb” (Good) and affirmed the Financial Strength Rating (FSR) of B++ (Good) of EquiTrust Life Insurance Company (EquiTrust) (Chicgao, IL). The outlook of the Long-Term ICR has been revised to stable from positive while the outlook of the FSR is stable.

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AM Best Affirms Credit Ratings of Lincoln National Corporation and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa-” (Superior) of The Lincoln National Life Insurance Company and its wholly owned subsidiary, Lincoln Life & Annuity Company of New York (Syracuse, NY). These companies are the key/life health insurance subsidiaries of Lincoln National Corporation (LNC) (headquartered in Radnor, PA) and are referred to collective

IT 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Lincoln Financial appoints Matthew Grove as Head of Individual Life & Annuities and Lincoln Financial Network

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–Lincoln Financial Group (NYSE:LNC) is pleased to announce that Matthew Grove will join the company in July as Executive Vice President, Head of Individual Life & Annuities and Lincoln Financial Network. Grove will be a member of Lincoln’s Senior Management Committee and will report to Ellen Cooper, Lincoln’s CEO-Elect, who will step into the CEO role after the company’s annual shareholder meeting this May.

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Principal Financial Group® Announces First Quarter 2022 Results

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–Principal Financial Group ® (Nasdaq: PFG) announced results for first quarter 2022. Net income attributable to PFG for first quarter 2022 of $376.2 million , compared to $517.1 million for first quarter 2021. Net income per diluted share of $1.43 for first quarter 2022 compared to $1.87 in the prior year quarter.

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Monument Re Has Entered Into a Reinsurance Agreement With Countrywide

Wink Intel

HAMILTON, Bermuda–( BUSINESS WIRE )–Monument Re announced that it has entered into a Reinsurance Agreement with Countrywide Assured PLC (“Countrywide”), a subsidiary of Chesnara plc. Manfred Maske, Group CEO of Monument Re, stated that, “It has been a pleasure to work with Chesnara and Countrywide and conclude this annuity reinsurance with Countrywide.”.