Mon.Sep 06, 2021

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Competitor Monitoring Starts from Within

Cipher

The practice of monitoring your organization’s competitors is as old as time, and with good reason. Building an understanding of your competitors core competencies, competitive advantages, and positioning can help inform your own strategy; but it should not define it entirely.

Advantage 417
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Rebranding Intelligence Node: What This Means for our Customers & Partners

Intelligence Node

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].

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In a Data-Driven Economy, Data “Real Estate” Must Be Modernized

Dataversity

Click to learn more about author Mike Potter. The rush to become data-driven is more heated, important, and pronounced than it has ever been. Businesses understand that if they continue to lead by guesswork and gut feeling, they’ll fall behind organizations that have come to recognize and utilize the power and potential of data. But […]. The post In a Data-Driven Economy, Data “Real Estate” Must Be Modernized appeared first on DATAVERSITY.

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Rebranding Intelligence Node: What This Means for our Customers & Partners

Intelligence Node

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Calculate Your SEO ROI Using Google Analytics

Moz

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.

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Life Insurance Awareness Month is Here: Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

Wink Intel

ARLINGTON, Va. , Sept. 1, 2021 /PRNewswire/ — Life Happens, a national nonprofit educating consumers about the importance of life, disability and long-term care insurance in a complete financial plan, today launches its annual Life Insurance Awareness Month (LIAM) campaign with four-time Grammy award-winning singer, songwriter, producer, humanitarian and mother Kelly Rowland.

More Trending

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Life Insurance Awareness Month

Wink Intel

September is Life Insurance Awareness Month #LIAM! . Wink supports Life Insurance Awareness and will be joining in this month’s awareness campaign! We will be reprinting our CEO’s most requested life insurance-focused articles all month long; they will be indicated with “reprint” in the title. You’ll find these timeless articles are still relevant today.

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Self Care Summer: 2021 Digital Ad Regimen

Pathmatics

Last summer, many brands and industries put their advertising/marketing initiatives on the backburner due to the challenging media landscape. But this summer told a different story. For the beauty and personal care industry, big players like L’Oreal, Estee Lauder and Procter & Gamble (P&G) are spending heavily on Desktop Video and Instagram to reach consumers who are heading back out into society.

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Data Compliance at a Crossroads

Dataversity

Click to learn more about author Anne Hardy. It’s been over three years since the EU implemented the General Data Protection Regulation (GDPR). The sweeping data privacy laws offer users the “right to be forgotten.” But sometimes, organizations don’t feel obliged to comply. We have come to the crossroads in our data compliance journey because the laws designed to protect […].

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How annuities are labeled matters, new Morningstar research finds

Wink Intel

Clearly, Juliet Capulet never had to sell or market annuities. When Shakespeare’s tragic heroine asked “What’s in a name?” it was a plaintive cry that the intrinsic nature of humanity shouldn’t depend on someone’s definition. Morningstar Inc., Chicago, on the other hand, has found that a name can play a prominent role in the intrinsic nature of retirement income.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Want ‘Diamond Hands?’ Buy An Annuity!

Wink Intel

The meme culture has produced a new class of investors and some important lessons for financial advisors and their clients. The Reddit crowd is seemingly unfazed by extreme volatility in stocks like GameStop or AMC because of a cherished talent they call “Diamond Hands.”. Diamond Hands is the ability to stomach all of the risk, losses and drama surrounding their equity position in an effort to get to an end goal.

Loss 40
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Sun Life U.S. moves Connecticut office to downtown Hartford

Wink Intel

WINDSOR, Conn. , Aug. 31, 2021 /PRNewswire/ — Sun Life U.S. announced plans to move its Connecticut office to One Financial Plaza, also known as “ The Gold Building ,” at the corner of Main and Pearl Streets in downtown Hartford. Sun Life will occupy 47,000 square feet of space in one of the largest, most prominent office towers in Hartford.

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Workers’ savings just don’t match expected retirement income, survey finds

Wink Intel

Most workers over age 40 don’t have sufficient retirement savings and aren’t setting aside enough to catch up, according to a survey from the Insured Retirement Institute. Despite the nest egg shortfall, many still expect to retire early and believe they will have ample retirement income. . . More than half of older Americans have less than $50,000 for retirement.

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Fidelity National Financial, Inc. Announces Virtual Participation at Barclays Global Financial Services Conference

Wink Intel

JACKSONVILLE, Fla. , Sept. 1, 2021 /PRNewswire/ — Fidelity National Financial, Inc. (NYSE: FNF ) (the “Company”) today announced that the Company’s President, Mike Nolan , Chief Financial Officer, Tony Park , and F&G’s President and Chief Executive Officer, Chris Blunt , will participate in a fireside chat at the Barclays Global Financial Services Conference at 7:30 a.m.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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LifeQuotes.com Reminder: September is Life Insurance Awareness Month; Prices Fall to All-Time Lows

Wink Intel

DARIEN, Ill. , Sept. 1, 2021 /PRNewswire/ — LifeQuotes.com, the online insurance broker that offers instant, comparative quotes from 40 leading life insurers and allows customers to purchase from the company of their choice, today reminds consumers that September is Life Insurance Awareness Month and that life insurance prices are now at all-time lows.

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American Families Overconfident But Underprepared For An Unexpected Death, According To New USAA Data

Wink Intel

SAN ANTONIO , Sept. 1, 2021 /PRNewswire/ — End-of-life planning is not a popular conversation topic — so much so that Americans feel more comfortable talking about politics (68%) than about planning for an unexpected death (62%). In a new survey, USAA Life Insurance Company explored how American civilian and military families talk about and prioritize life insurance and end-of-life planning.

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LIMRA: First Half of 2021 Had Highest U.S. Life Insurance Policy Sales Growth Since 1983

Wink Intel

WINDSOR, Conn. , Sept. 1, 2021 /PRNewswire/ — In the first six months of 2021, the total number of policies sold increased 8%, compared with prior year results. This is the highest policy sales growth recorded since 1983, according to LIMRA’s Second Quarter U.S. Individual Life Insurance Sales Survey. Total U.S. life insurance premium increased 21% in the second quarter 2021, the largest year-over-year increase since third quarter 1987.

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Aflac Launches Awareness Campaign During National Sickle Cell Awareness Month

Wink Intel

COLUMBUS, Ga. , Sept. 1, 2021 /PRNewswire/ — Aflac , a leading provider of supplemental insurance in the U.S. and a strong supporter of children with cancer and blood disorders, announced today that the company is commemorating National Sickle Cell Awareness Month with several educational initiatives and activities throughout the month and beyond.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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California Supreme Court Rules That Life Insurers Must Give Proper Cancellation Notices and Grace Periods to All Policyholders Before Terminating Policies

Wink Intel

SAN FRANCISCO , Aug. 30, 2021 /PRNewswire/ — Today, the California Supreme Court ruled that legislation added to the Insurance Code on January 1, 2013 , provide safeguards for all policyholders and beneficiaries, including existing ones, not just those who had policies issued on or after January 1 , 2013. The following protections apply to all life insurance policies in force on or after January 1, 2013 regardless of their original date of issuance: (1) 30 days’ written notice o

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The Best-Selling Indexed Annuity Has Changed. The Issuer Hasn’t.

Wink Intel

Allianz 222 held the No. 1 position for 21 consecutive quarters, then ceded its perch in the last three months of 2020 to Allianz Benefit Control, data from Wink’s Sales & Market Report show. Allianz Benefit Control was then the top-selling indexed product in the first quarter and Wink expects it to repeat that dominance for the second quarter.

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Looking gender bias straight in the eye

Wink Intel

Growing up in what can only be described as a real-life version of the movie My Big Fat Greek Wedding, Fotini Iconomopoulos’ father bestowed upon her the nickname of “The Negotiator,” and she wore that label proudly. “Girls were expected to speak only when spoken to, but I challenged the gender norms of my upbringing,” Iconomopoulos said. “I bucked that trend — I was more ambitious than that.”.

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Consumer Group Urges Congress To Cut Regulatory Barriers To Index-Linked Annuities

Wink Intel

It’s not every day the Consumer Federation of America aligns its lobbying interests with the annuities industry, but the powerful group is making an exception, sending a letter to lawmakers asking them to pass legislation that would allow companies to streamline their registration and create more meaningful disclosures for index-linked annuities products.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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NAIC Giving States The Answers

Wink Intel

Insurance regulators are having substantial success in pushing to get states to adopt a best-interest update to annuity sales rules. Whether it is enough success and happening fast enough is yet to be determined. As of press deadline, at least 15 states had adopted some form of the new NAIC update to the Suitability in Annuity Transactions rule. Click HERE to read the full story via INN.

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Looking For Life Amid COVID-19

Wink Intel

Elaine Tumicki has tracked life insurance sales data for decades and has never been more excited than right now. Her enthusiasm is rooted in the new post-pandemic realities. To keep it simple, life insurance is a hot property. Click HERE to read the full story via INN. The post Looking For Life Amid COVID-19 appeared first on Wink.

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OneAmerica Affirmed by A.M. Best with A+ (Superior) Rating

Wink Intel

INDIANAPOLIS , Aug. 31, 2021 /PRNewswire/ — OneAmerica ® [link] today reported that A.M. Best has affirmed the financial strength rating A+ (Superior) for insurance companies of OneAmerica, including American United Life Insurance Company ® (AUL) and its affiliate, The State Life Insurance Company ® (State Life). The ratings analyze the financial strength and performance of the companies and the ability to meet existing obligations.

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NCOIL HIGHLIGHTS LIFE INSURANCE AWARENESS MONTH

Wink Intel

Manasquan, NJ – Congress has designated September as “National Life Insurance Awareness Month”. The National Council of Insurance Legislators (NCOIL) applauds this designation. NCOIL focuses on this campaign to serve as a reminder to families of the value of life insurance and encourage them to perceive life insurance as an investment into their families’ security.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Death Benefit Claim Fail #LIAM Reprint

Wink Intel

As the nation’s top expert on life insurance and annuity products, I have spent a great deal of my time over the last couple of decades pouring-over specimen contracts and prospectuses. It’s what I do. It’s why I’m the life of the party. Given that, I am going to admit to you one of the most embarrassing mistakes I have made in my life, as an expert on insurance contracts.

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I Give a Damn About Life Insurance – You Should Too! #LIAM Reprint

Wink Intel

Starting out in the insurance industry 20 years ago, there was one thing that I learned quickly and that was life insurance was a necessity. Life insurance guards against the risk of dying unexpectedly. And let’s face it – we’re all going to die. For that reason alone, I thought that I should purchase life insurance on myself. However, I was also a single mother and I wanted to make sure my kids would be able to be raised in our home, attend college, and have a comfortable life, even if I died e