Mon.Jan 18, 2021

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Leveraging Data Analytics for YouTube SEO for Maximum Visibility

Smart Data Collective

Big data is at the core of any competent marketing strategy. We have talked before about the importance of merging big data with SEO. However, we mostly talked about using data-driven SEO to drive traffic to your money site. Big data SEO strategies can also be very effective with YouTube marketing. Big Data is at the Core of Your YouTube SEO Strategy.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. It’s time to give your CRM strategy a data-driven makeover.

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C and C++ Are Surprisingly Useful for Data Science Applications

Smart Data Collective

We recently heard from a number of C and C++ experts talk about its merits with data science. Cristiano L. Fontana of OpenSource.com talked about some of these benefits in a recent article. Here is an excerpt from this post: “While languages like Python and R are increasingly popular for data science, C and C++ can be a strong choice for efficient and effective data science.

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Why Is It Such a Challenge to Integrate Security into DevOps?

Dataversity

Click to learn more about author Anastasios Arampatzis. DevOps is transforming how organizations develop software faster. DevOps utilizes agile methodologies to integrate and streamline the software development and operations process. The result is faster time to market and a more efficient development process. However, DevOps processes are challenging the way security integrates with fast development […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Social Sentiment Driving MLK Day of Service

Netbasequid

Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it’s something everyone can agree is well timed and needed. Let’s see how it’s playing out across the United States and ways different brands are participating. Subjects we’ll discuss and explore using social media monitoring include: How Martin Luther King Jr lives on in helping others.

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How Microsoft is Reactivating its Workforce During The Pandemic

Timo Elliot

I recently had the opportunity to interview Kurt DelBene , Executive Vice President of Corporate Strategy and Core Services, Engineering and Operations for Microsoft, as part of the SAP Think Tank Initiative , a collaboration by SAP and our global partners to share best practices and lessons learned as organizations try to get back to business in a COVID-19 world.

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As Account Takeover Escalates, Enterprises Strengthen Identity Verification in 2021

Dataversity

Click to learn more about author Robert Prigge. With over 36 billion records breached in 2020, the amount of personal information on the dark web has skyrocketed, allowing cybercriminals to easily obtain the data needed to impersonate users and take over accounts. In 2021, we’ll see these enterprises take the necessary and long-overdue steps to […].

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What is a Growth Marketing Agency & Why You Should Consider One

Weidert Group

When you’re holding a hammer, it’s remarkable how many things can start to look like nails. Many traditional and digital marketing agencies can fall into the trap of this common cognitive bias. They may see the challenge of growing a business solely through a marketer’s lens. Marketing agencies — even inbound agencies — that focus solely on creating and distributing content (measuring only typical inbound marketing KPIs around attracting and engaging prospects) can lack perspective on the many w

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Netflix's most advertised shows in 2020

Pathmatics

Binge-watching TV and movies was a very popular activity this year, and Netflix held onto a top spot in the increasingly competitive streaming service market. So, what programs did Netflix promote most heavily throughout the year? Netflix users will recall that original shows including The Queen’s Gambit, Ratched, and Emily in Paris have been heavily promoted lately within the platform.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Docker Tools Accelerate Advances in AI Technology in 2021

Smart Data Collective

Machine learning and other forms of artificial intelligence are shaping our lives in countless ways. As more organizations consider exploring the countless benefits of artificial intelligence technology, developers are looking for more cutting-edge solutions to address their needs. Docker is one of the newest technological evolutions in the field of computer science.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points. It’s time to give your CRM strategy a data-driven makeover.

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The Best-Laid Plans: Can We Predict Anything About 2021?

Moz

Posted by Dr-Pete I've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experi

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What’s your data worth? A look at data quality

IBI

You would be hard-pressed to find any business person today who would argue that data has no value or that the quality of an organization’s data has no impact on its ultimate bottom-line profitability. The reality is that, for many years, mid- and enterprise-level organizations have been collecting data that requires considerable work to integrate, cleanse, verify, prepare, and analyze.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission