Mon.May 17, 2021

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What is Competitive Intelligence?

Cipher

Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.

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Data Privacy in the Digital Age: A Right or a Luxury?

Smart Data Collective

The right to privacy is widely regarded as a fundamental human right. A growing number of people are expressing concerns about their desire to have privacy protected. One poll found that 93% of Americans would switch to a new brand that protected their privacy better. But if that’s so, why does it seem increasingly unattainable in the modern age?

Win 234
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What is Social Selling the Inbound Way, and How Can You Improve Your Strategy?

Weidert Group

Social selling , not to be confused with social media marketing , is the process of using social media as a tool to develop and nurture relationships as part of the sales process. Research shows that the largest portion of time B2B buyers spend while considering a purchase is dedicated to independent online research: 27% of the total. Evidence also points to the value buyers place on getting helpful information during their research phase — especially B2B buyers facing complex buying processes.

Sales 58
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Big Data Leads to Massive Changes in Website Management and Development

Smart Data Collective

The web development profession has been at the forefront of technological change for years. Web developers have been among the earliest adapters of big data and machine learning technology. The role of big data in web development is becoming more important than ever. This is hardly surprising, since the Internet is responsible for such a large portion of new data.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Are You Ready to Sell Like QVC?

Moz

Signs are emerging that we’re on the verge of the next online sales phase: video. Let's deconstruct what’s happening on QVC, and how and why you may need to learn to apply it as an SEO, local SEO, or business owner — sooner than you think.

Sales 57
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Why Local SEO Marketers Need an Extensive Understanding of Analytics

Smart Data Collective

Analytics has helped change the SEO profession in unbelievable ways. Countless SEO professionals have discovered its usefulness in recent years. Analytics has been especially important in the arena of online commerce. Online businesses need to reach large amounts of customers all over the world, which means that they have massive data sets on their customers.

Marketing 189

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Augmented Intelligence: The Future of AI in Market and Competitive Intelligence

Contify

The post Augmented Intelligence: The Future of AI in Market and Competitive Intelligence appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Understanding the ETL vs. ELT Alphabet Soup and When to Use Each

Dataversity

There are advantages and disadvantages to both ETL and ELT. To understand which method is a better fit, it’s important to understand what it means when one letter comes before the other. The post Understanding the ETL vs. ELT Alphabet Soup and When to Use Each appeared first on DATAVERSITY.

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Selected Enterprises with Cloud Growth to Watch in 2021

Intriccately

The global demand for secure remote technology driven by COVID-19 led to a massive acceleration of cloud adoption.

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Switzerland’s Largest Insurance Company and Three Subsidiaries Admit to Conspiring with U.S. Taxpayers to Hide Assets and Income in Offshore Accounts

Wink Intel

Washington, DC – The Department of Justice Friday filed a criminal information charging Swiss Life Holding AG (Swiss Life Holding), Swiss Life (Liechtenstein) AG (Swiss Life Liechtenstein), Swiss Life (Singapore) Pte. Ltd. (Swiss Life Singapore), and Swiss Life (Luxembourg) S.A. (Swiss Life Luxembourg), collectively, the “Swiss Life Entities,” with conspiring with U.S. taxpayers and others to conceal from the IRS more than $1.452 billion in offshore insurance policies, including more than

Banking 40
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Big Data Has Become Integral to Commercial Fleet Success

Smart Data Collective

Big data is at the heart of the digital revolution. Intrinsically, it can process information on a large scale, utilizing automation and smart analytics tools. It’s making waves in nearly every industry, including commercial fleet management. Basing fleet management operations on data is not new, and in some ways, it’s always been a part of the industry.

Advantage 247
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My ex-wife passed away. I’m the beneficiary on her life insurance. Her family wants me to pay her funeral expenses and won’t leave me alone

Wink Intel

Dear Quentin, I am 32, and just a month ago I found out that my ex-wife, whom I haven’t spoken to since we divorced, passed away tragically in a moped accident. My ex-wife had life insurance through her job. My ex-mother-in-law informed my father that my ex-wife had kept me as her beneficiary on her life-insurance policy, and her family wants the money for funeral costs, bills, etc.

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A Smarter Way To Incentivize Your Sales Team

Zoominfo

Sales reps’ lives were built around the office — the environment, the energy, and the excitement of end-of-quarter blitzes. Then everyone went remote, and over the last year sales leaders and enablement teams had to come up with new ways to incentivize their reps. And now, as B2B companies head into hybrid work schedules and other new changes to the office, we need to once again rethink sales motivation.

Sales 147
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MIB Names New General Counsel

Wink Intel

Braintree, Mass. (May 3, 2021) — MIB Group, Inc. is pleased to announce the addition of Christie Corado as General Counsel, Corporate Secretary, and Chief Privacy Officer. She will join MIB’s Executive Team effective today. Ms. Corado brings significant knowledge and experience in the insurance industry and will be responsible for overseeing MIB’s activities in the areas of legal, regulatory and compliance as well as serving as Corporate Secretary and Chief Privacy Officer.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Smarter Way To Incentivize Your Sales Team

Zoominfo

Sales reps’ lives were built around the office — the environment, the energy, and the excitement of end-of-quarter blitzes. Then everyone went remote, and over the last year sales leaders and enablement teams had to come up with new ways to incentivize their reps. And now, as B2B companies head into hybrid work schedules in the new normal, we need to once again rethink sales motivation.

Sales 130
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Equitable Holdings Announces Regulatory Approval for Legacy Variable Annuity Reinsurance Transaction with Venerable

Wink Intel

NEW YORK–( BUSINESS WIRE )–Equitable Holdings, Inc. (NYSE: EQH) today announced that it received all required regulatory approvals for its legacy variable annuity reinsurance transaction with Venerable Insurance and Annuity Company. The Company expects the transaction to close in the second quarter of 2021. About Equitable Holdings. Equitable Holdings, Inc.

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A Guide to Media Monitoring Services

Netbasequid

Judging by Google search results, many people and brands are looking for more information on media monitoring services. They want to know what it is, what tools are available and examples of how it can help their brands. Media monitors keep tabs on your brand mentions across all forms of media, so you know when your brand is getting mentioned and by whom.

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AM Best Affirms Credit Ratings of Protective Life Corporation and Its Key Life Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa-” (Superior) of the primary life insurance subsidiaries of Protective Life Corporation (headquartered in Birmingham, AL), collectively known as Protective Life. Additionally, AM Best has affirmed the Long-Term ICR of “a-” (Excellent) and the existing Long-Term Issue Credit Ratings (Long-Term IR) of Protective Li

IT 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Power Your Infrastructure with Domo AWS Integrations

Domo

Amazon Web Services (AWS) act as the backbone of today’s digital infrastructure by providing on-demand cloud computing platforms and APIs to businesses and governments worldwide. By using Domo’s AWS integrations, you can connect your cloud data with your other valuable business, operations, marketing, and performance data for a holistic and accessible understanding of your business.

Finance 52
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New Bankers Life Annuity Product Offers Income and Flexibility During Retirement

Wink Intel

CHICAGO , May 13, 2021 /PRNewswire/ — Bankers Life, a national life and health insurance brand that focuses on the insurance needs of Americans who are near or in retirement, announced today its new Guaranteed Lifetime Income Annuity Plus with Enhanced Benefit (GLIA Plus). The new product is a single-premium fixed indexed annuity with an enhanced benefit that helps consumers access their money for healthcare expenses in the event of a care-related need.

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A Google Ads Workaround for Hidden Search Terms

SpyFu

Google announced it would limit the search terms they show you in your Google Ads reporting, even if you paid for that click to your ad. If this raises red flags for you, you're not alone. Frustrated PPC managers have spoken out about the effects this could have on account management. This missing data is crucial to ongoing ad management and account performance.

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How Can Smart Data Discovery Tools Generate Business Value?

Datapine Blog

Table of Contents. 1) What Is Data Discovery? 2) Why is Data Discovery So Popular? 3) Data Discovery Tools Attributes. 4) Augmented Intelligence For Businesses. 5) How To Perform Smart Data Discovery. 6) Data Discovery For The Modern Age. We live in a time where data is all around us. In the digital age, those who can squeeze every single drop of value from the wealth of data available at their fingertips, discovering fresh insights that foster growth and evolution, will always win on the commer

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.