Tue.Aug 03, 2021

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Premium Digital Customer Engagement is Enabled by AI-HUMINT Combination

ArchIntel

ArchIntel™ -. Moxtra, a company that helps businesses deliver client experiences for the digital age, has released an article that discusses the convergence of artificial intelligence and human intelligence to support digital customer engagement. The article is part of a thought leadership series on marketing innovation and is published on media and marketing resource Portada.

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Best Social Media Monitoring Software for 2021

Netbasequid

The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money for your company, as well as alert you to any developing crisis. We’ve collected 12 social media monitoring tools that can serve your company well no matter if you’re on Instagram, Twitter, Facebook or Pinterest.

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How Artificial Intelligence Differs From Human Intelligence

ArchIntel

ArchIntel™ -. Artificial intelligence has gained some level of infamy because of its perceived superiority over human intelligence, a recent article on Tech Times said. Author RJ Pierce said the “not-so-positive” reputation that AI has garnered is probably rooted in the fears of employees that they will eventually be displaced by a machine. Pierce, however, said that the man versus machine comparison may sometimes serve to obfuscate rather than to illuminate.

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The Pro’s Guide to Featured Snippets

Similarweb

The game’s changed; the number one SERP spot’s no longer the target. The new goal? Position zero. If you’ve ever looked for apple pie ingredients or asked how to change a tire, you’ve come across SEO’s holy grail – featured snippets. Every time you search, your search engine strives to return the most relevant content. Some queries result in a clear and concise answer at the top of the page called a featured snippet.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Project Apario Launches Platform for Investigating Declassified Government Records

ArchIntel

ArchIntel™ -. Project Apario , a grassroots community-funded open-source intelligence research utility, is now available in the U.S. to increase the general public’s awareness of declassified government records. The OSINT research platform was designed to be resistant to censorship by not relying on Amazon Web Services. Using the system, researchers, analysts and OSINT professionals will be able to investigate old and new mysteries that were recently declassified but are not easily accessible, P

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Conducting OSINT Investigations in Financial Institutions

ArchIntel

ArchIntel™ -. Erin O’Loughlin , senior director of training at the Association of Certified Financial Crime Specialists, has published an open-source intelligence guide covering OSINT applications and investigative methods for finance companies. According to O’Loughlin, OSINT can be used to uncover lesser-known risks about individuals and entities and find out what resources criminals, fraudsters and hackers can weaponize to carry out their malicious activities.

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Web Accessibility Myths: Debunking 7 Common Misconceptions

Moz

All individuals of every ability deserve the right to access the internet barrier-free. But thanks to some commonly held misconceptions about website accessibility, barriers often remain. Today, we’ll debunk those myths, and show you why web accessibility isn’t just a moral obligation — it’s also a legal one.

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Harness Posts Job Vacancy for Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. According to a job announcement posted on LinkedIn, the successful candidate will be tasked with providing market-specific insights and strategies to product management and marketing teams, sales specialists and executives.

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Top DIgital Advertisers in 2021 H1

Pathmatics

Amidst a budding new normal, household names in e-commerce, streaming entertainment, and CPG thrived in the first half of 2021. Pathmatics 2021 H1 Advertiser report is here with all the juicy details!

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Proskauer Rose Seeking to Hire Competitive Intelligence Analyst

ArchIntel

ArchIntel™ -. Proskauer Rose, an international law firm headquartered in New York City , is recruiting a highly motivated, detail-oriented and enthusiastic competitive intelligence analyst to assist in the development and execution of the firm’s business development programs and initiatives. The analyst will be a core member of the firm’s CI team, working closely with the associate director of business development and other members of the Client Development department.

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Leverage Self Serve Data Preparation for All Users!

Elegant BI

Self Service Data Preparation Makes Data Accessible to Business Users! Preparing data for analysis used to be a long, difficult process performed by IT or data scientists. Needless to say, that process meant that business users could not get the job done. They were forced to make a request, wait for the process to be completed and then, more than likely, for the same team to actually perform the analysis.

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Three Crucial Phases of a Digital Transformation Journey

Dataversity

Click to learn more about author Kristian Kalsing. In today’s digital era, organizations require a solid foundation of trusted master data to enable impactful digital transformation (DX) efforts and drive better business results at scale. All businesses, regardless of industry, recognize that to succeed and deliver the best-in-class customer experience needed for retention and expansion, […].

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7 data modeling techniques and concepts for business

Athena Solutions BI

Rick Sherman’s TechTarget article discusses three types of data models and seven data modeling techniques that are available to data management teams to convert mountains of information into valuable business intelligence. Read the article.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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AmeriLife To Acquire Saybrus Partners from Nassau Financial Group

Wink Intel

CLEARWATER, Fla. and HARTFORD, Conn. , July 27, 2021 /PRNewswire/ — AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has entered into an agreement to acquire Saybrus Partners , LLC (“Saybrus”), a life insurance and annuity distribution company, from Nassau Financial Group (“ Nassau “). “As longtime partners with Nassau Financial Group, we’v

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Data architecture vs. information architecture: How they differ

Athena Solutions BI

Data architects collect the statistics and information architects put the numbers into context as they work symbiotically to bolster an enterprise’s data and business strategies. Read Rick Sherman’s article on the TechTarget site.

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Kansas City Life Announces Second Quarter 2021 Results

Wink Intel

KANSAS CITY, Mo. , July 30, 2021 /PRNewswire/ — Kansas City Life Insurance Company recorded net income of $4.3 million or $0.44 per share in the second quarter of 2021, a decrease of $12.7 million or $1.31 per share relative to the second quarter of 2020. Net income totaled $3.6 million or $0.37 per share in the first six months of 2021, down from $17.1 million or $1.77 per share in the first six months of 2020.

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MassMutual Unveils New Brand Campaign

Wink Intel

NEW YORK , July 28, 2021 /PRNewswire/ — Massachusetts Mutual Life Insurance Company (MassMutual) today unveiled a new brand platform and comprehensive, multichannel brand advertising campaign. It is the first work from Grey, its newly appointed lead creative agency-of-record. The message is MassMutual’s mission to use its expertise to help people navigate the “Uncomfortable Truths” behind financial planning, saving for college, and preparing for the unexpected by secur

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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New York Life Announces Expansion of Its Industry Leading Development Program for Financial Professionals

Wink Intel

NEW YORK–( BUSINESS WIRE )–New York Life, America’s largest 1 and most admired 2 mutual life insurer, today announced the launch of an exclusive partnership with The American College of Financial Services that marks a major step forward in defining and supporting the path to specialization for the company’s financial professionals. The partnership includes a new curriculum featuring five modular development tracks including Financial Guidance, Retirement Planning, Wealth Advisory,

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Life Insurance Literacy

Wink Intel

When posed with the question of whether to buy life insurance, a reported 31% of Americans said they were more likely to seek out a life policy because of the COVID-19 pandemic. This LIMRA data shows that even a year after the pandemic’s onset, people’s heightened awareness around their mortality were still high — and they may very likely stay that way, as the pandemic shifted most everyone’s perceptions in one way or another.

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Another Insurer Faces Agent Recruiting Headaches

Wink Intel

CNO Financial Group is finding it easier to keep experienced agents right now than to recruit new ones. Gary Bhojwani, the Carmel, Indiana-based life and health insurer’s CEO, talked about the effects of a tight labor market on agent recruiting last week, during a conference call the company held to go over earnings for the second quarter with securities analysts.

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How to Enjoy a Guilt-Free Retirement

Wink Intel

Tilney, a highly-regarded financial planning firm in England, where workers are automatically enrolled in employer pension plans unless they opt out, surveyed 1,300 employees in 2018 regarding what they planned to do with their pension when they retire. The results were as follows: 40% said they didn’t know what they would do. 22% said they expected to keep most of it invested, taking some withdrawals. 10% would potentially cash it all in. 10% would use the pension to buy an annuity.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Ameriprise CEO Talks About RiverSource Deal Options

Wink Intel

Jim Cracchiolo gave a careful answer Tuesday to a securities analyst’s question about the future of Ameriprise Financial’s RiverSource Life unit. Cracchiolo, Ameriprise’s chairman and CEO, was presiding over a conference call the Minneapolis-based company held to brief the analysts on the company’s second-quarter results. The second quarter ended June 30.

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These 6 Misconceptions About Annuities Could Have You Missing Out on Guaranteed Lifetime Income

Wink Intel

Having a source of guaranteed lifetime income can give you peace of mind in retirement, but many people still shy away from buying into annuities — financial products that are designed to do just that. While annuities may not be the best choice for everyone, some people who would benefit from including annuities in their retirement plan are missing out on this opportunity for guaranteed lifetime income because they don’t fully understand what annuities are and how they work.

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Integrity Welcomes Universe Financial to Their Fast-Growing Partner Network

Wink Intel

DALLAS , July 27, 2021 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has entered into an agreement to acquire Universe Financial Insurance Services (“Universe Financial”), an independent marketing organization (IMO) based in Chicago, Illinois.

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Millennials, What Will It Take for You to Buy Life Insurance?

Wink Intel

YuLife is something of a cross between Fortnite and a Fitbit. In the mobile game, players compete against one another to rack up bike miles and meditation hours. They can access hundreds of virtual worlds—collectively known as the “Yuniverse”—each of which represents a level with its own set of real-life tasks. They can challenge friends to a duel, and place bets on who will take the most steps each day.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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AM Best Upgrades Credit Ratings of Liberty Bankers Life Insurance Company and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Financial Strength Rating (FSR) to A- (Excellent) from B++ (Good) and the Long-Term Issuer Credit Ratings (Long-Term ICRs) to “a-” (Excellent) from “bbb+” (Good) of Liberty Bankers Life Insurance Company (Oklahoma City, OK), and its wholly owned life insurance subsidiaries, The Capitol Life Insurance Company (Dallas, TX) and American Benefit Life Insurance Company (Oklahoma City, OK), together known as the Liberty Bankers Gro

IT 40
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AM Best Affirms Credit Ratings of American Equity Investment Life Insurance Company and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating (FSR) of A- (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “a-” (Excellent) of American Equity Investment Life Insurance Company (AEILIC) and its subsidiaries, American Equity Investment Life Insurance Company of New York (Lake Success, NY) and Eagle Life Insurance Company, collectively referred to as AEL.

IT 40
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AM Best Upgrades Credit Ratings of Oxford Life Insurance Company and Christian Fidelity Life Insurance Company

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has upgraded the Financial Strength Rating (FSR) to A (Excellent) from A- (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) to “a” (Excellent) from “a-” (Excellent) of Oxford Life Insurance Company (Oxford Life) (Phoenix, AZ), and its subsidiary, Christian Fidelity Life Insurance Company (Dallas, TX), which are collectively referred to as Oxford Group.