Tue.Jan 26, 2021

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How to Build a Scalable Competitive Intelligence Program

Crayon

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible. Competitive intelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key.

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Critical Components of Big Data Architecture for a Translation Company

Smart Data Collective

Big data technology has been instrumental in helping organizations translate between different languages. We covered the benefits of using machine learning and other big data tools in translations in the past. However, big data often encapsulates using constantly growing data sets to determine business intelligence objectives, such as when to expand into a new market, which product might perform overseas, and which regions to expand into.

Analysis 296
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A New Employee Landscape & Future Work Environment

Zoominfo

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote

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Using Social Media OSINT to Determine Threat Actor Locations

ArchIntel

ArchIntel™ -. Open-source intelligence techniques make it possible to determine the location of a social media threat actor. This kind of investigation, however, may vary in difficulty level depending on how generous or secretive threat actors are with their personal information. Stacy Shelley , vice president of marketing at PhishLabs, demonstrates how to carry out this kind of investigation in an article published on Security Boulevard.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. .

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A Guide to Enterprise Lead Generation

Zoominfo

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy.

Gaming 130
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Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Cloud-based information security company Zscaler is looking for a full-time senior competitive intelligence manager to join its office in San Jose, California. The successful candidate will serve as an expert on Zscaler’s competition, leveraging an understanding of the security market, current and emerging competitive threats, competitor solutions and corporate strategies.

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The TikTok Effect: Monitoring Trends to Reach Gen Z

Netbasequid

To understand Generation Z, start by tossing out any preconceptions. Their range of interests is extensive and can be seen quite clearly with social media listening. But you need to be listening! They love a good viral dance, sure – but did you know they’re also very interested in investing? Let’s explore! We’re going to take a deep dive into what’s important to Generation Z, including their future investments, both financial and otherwise as we inspect analytics for social med

Win 105
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LEO Pharma Announces Vacancy for Associate Director, Market Research and Competitive Intelligence

ArchIntel

ArchIntel™ -. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% from 2021 to 2030.” — Precedence Research. LEO Pharma has put the word out that it is on the hunt for its next associate director for market research and competitive intelligence for its operations in the United States.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Data Analytics Will Power a Transformation of Supply Chains in the Post-Pandemic Environment

Dataversity

Click to learn more about author Vikas Mathur. COVID-19 exerted a disruptive impact on virtually every aspect of business across every sector — and supply chains were no exception. In a recent report, Deloitte said the pandemic might be “the black swan event that finally forces many companies, and entire industries, to rethink and transform […].

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Harnham Seeks Senior Competitive Intelligence Manager for Biotech Company

ArchIntel

ArchIntel™ -. Recruitment company Harnham has posted a job advertisement for a senior manager of competitive intelligence who will be based in Boston, Massachusetts. The role will provide competitive intelligence and strategic insights across organizations within a company that focuses on biotechnology. The Greater Boston Area-based senior manager’s primary responsibilities include monitoring competitor and customer activities, direct threat assessments , and ensuring that the biotech company is

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The Insured Retirement Institute Has Some Questions For Janet Yellen

Wink Intel

On Tuesday, the Senate Finance Committee is set to hold a hearing on Joe Biden’s pick for Treasury Secretary, Janet Yellen. For the next several years her decisions and advice will impact the American economy at every level, including retirement. The Insured Retirement Institute (IRI) wants to know what Yellen is thinking about retirement issues such as income planning and aging.

Finance 75
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How We Increased Our Client’s Leads by 751% on Less Than £1K Per Month [Case Study]

Moz

Posted by LydiaGerman It’s a common misunderstanding that working with a small budget for SEO means you can’t generate results. How can you possibly make enough improvements to the site in so few hours per month? Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Map the Buyer’s Journey for B2B

Weidert Group

Today's buyer has more control than ever. In fact, much of the decision-making and buying process may occur without any direct human-to-human interaction at all. That's a significant part of the customer journey taking place without a salesperson involved, and why B2B buyer’s journey mapping is so important! The good news for marketers is that the journey still exists and buyers want and need knowledge throughout the process.

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Study Confirms Moz Has the Largest Link Data Set

Moz

Posted by CassandraLeeanne Backlinks continue to be especially valuable for SEO, acting as a signal to search engines that vouches for both the value of your content and the worthiness of your website. In measuring the success of your backlink efforts and informing your future SEO priorities, the data matters. Depending on the tool you use, your results can vary greatly and — in this case — the more data the better.

Finance 66
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Smarten Support Portal Updates – December – 2020!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. General: Configuring SSL Certificate for Smarten. General: Handling UTF Encoding for Metadata database. Forum Topics. General: How to add SSL certificate to the Smarten BI Portal?

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Unique Financial Service Needs for the ASD Community

Wink Intel

Another group that has unique needs when it comes to financial services is the ASD community. For those of you who are not in the ASD circle, Autism Spectrum Disorder affects more than 1 out of 54 Americans. My youngest son was diagnosed as ASD at the age of three. It was difficult to figure out what was going on, but my little guy freaks-out when he gets out of a routine; he has severe OCD tendencies; he is scared when someone he doesn’t know comes into our home; he is terrified of loud n

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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2021 Predictions: Data Mobility Will Drive a New Cloud Paradigm

Dataversity

Click to learn more about author Steve Costigan. As we begin to think about shifting to a post-COVID-19 world, many businesses will enter a new dynamic in which digital transformation is accelerated. New applications will emerge, and IT will be central to this by enabling more instant access and portability of systems. The increased mobility […].

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Q4 Life, Health and Annuity Earnings Calendar

Wink Intel

UnitedHealth Group Inc. may have provided a preview of the new round of earnings releases last Wednesday, when it reported that COVID-19 had cut net income for the fourth quarter of 2020 to $2.4 billion, from $3.5 billion for the fourth quarter of 2019. Life insurers that were talking about the lack of impact from pandemic-related claims on results for the first and second quarters talked less about the that impact when going over third-quarter results.

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Six OSINT Tools for Conducting OSINT Research on Facebook

ArchIntel

ArchIntel™ -. Varul Arora , a cybersecurity expert who most recently worked as a consultant at Nihon Cyber Defence , considers Facebook a good resource when conducting open-source intelligence research. The social media site allows anyone to share images, comments and videos online, with nearly 8 billion people now having a Facebook account. In a recent article published on Medium, Arora listed various OSINT tools that can be used to search different kinds of information on Facebook.

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4Q Variable Annuity Sales Up 4%, Powered By Index-Linked Products

Wink Intel

Fourth-quarter variable annuity sales increased 4% from prior year to $27.9 billion, powered by robust registered index-linked annuity sales, according to preliminary results from the Secure Retirement Institute’s Individual Annuity Sales Survey. “Current economic conditions have made RILA products uniquely attractive to consumers seeking both downside protection and investment growth, drawing new manufacturers to the market,” said Todd Giesing, senior annuity research director, SRI. .

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Prudential Financial announces new leader of US insurance and retirement businesses

Wink Intel

NEWARK, N.J.–( BUSINESS WIRE )–Prudential Financial, Inc. ( NYSE: PRU ) has appointed Caroline Feeney as CEO of its U.S. Insurance & Retirement Businesses. Feeney assumes this newly created role effective today and will be responsible for driving growth across the consolidated portfolio of U.S. businesses, while ensuring alignment with PGIM, the company’s asset management business.

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Pacific Life Launches “The Wave Strength” Podcast

Wink Intel

NEWPORT BEACH, Calif.–( BUSINESS WIRE )–Pacific Life today announced, “The Wave Strength,” a new podcast series dedicated to the latest trends and solutions in the world of pensions and retirement plans. Hosted by Jim Breen, marketing director for Pacific Life’s Institutional Division, the show takes a deeper dive into some of the strategies and even challenges that pension managers are facing in today’s economic landscape.

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AM Best Analyst Accepted to Participate in Insurance Careers Movement’s 2021 Emerging Leaders Conference

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best is pleased to announce that one of its credit rating analysts has been accepted by the Insurance Careers Movement organization to take part in its 2021 Virtual Emerging Leaders Conference, which recognizes high-performing individuals and provides professional training to develop the next generation of insurance industry leaders.

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NGL Acquires Everplans, Laying a Foundation for Expansion to Become a Digital Leader in the Insurance and Employee Benefit Landscape

Wink Intel

MADISON, Wis.–( BUSINESS WIRE )–National Guardian Life Insurance Company (NGL) is pleased to announce the acquisition of Everplans, a New York City-based digital life-planning and organization company. Everplans will remain a separate entity and operate as a wholly owned subsidiary of NGL. Together these companies will be able to provide families across the country with easy, affordable and accessible ways to prepare for the unexpected, and be able to securely track and manage vital

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.