Cipher

DECEMBER 3, 2020

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

Competitive 414

Competitive Competitive Intelligence Intelligence Intelligence 414

Zoominfo

DECEMBER 3, 2020

Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with.

Management 147

Management Globalization Security Security 147

FedSavvy

DECEMBER 3, 2020

This blog is a follow up to our original September 2018 ManTech blog. ManTech continues to provide many of the same services as described in the 2018 blog but has positioned itself to be more competitive in the intelligence community (IC) customer base and cyber security services. The company also realigned its organization with Matt Tait, former President of the Mission Solutions and Services (MSS) Group, now functioning as Chief Operating Officer.

Value Chain 130

Value Chain Win Intelligence Intelligence 130

SpyFu

DECEMBER 3, 2020

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll use, the steps it will take to get there, and the fun new content you’ll create—none of that really matters if you’re not building toward well-defined SEO goals. A set of specific and actionable SEO goals gives you all the guidance you’ll ever need to build a strong SEO strategy.

Profiling 116

Profiling Competitive Learning Algorithm 116

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Moz

DECEMBER 3, 2020

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?. Click on the whiteboard image above to open a high resolution version in a new tab!

Profiling 61

Profiling Gaming Management Marketing 61

Acoustic

DECEMBER 3, 2020

Today we unveil the latest installment of The Reset, Acoustic’s interview series with marketing leaders navigating uncharted territory in a post-COVID world. In episode 4, our CMO Norman Guadagno speaks with Kristin Cronin, Head of Marketing at the Boston-based product agency Rocket Insights and Head of U.S. Marketing for its parent company Dept , an Amsterdam-based digital agency.

Globalization 52

Globalization Marketing Marketing IT 52

Contify

DECEMBER 3, 2020

Make the most of Contify’s Market Intelligence Solution — the latest features and enhancements. We are happy to share that Contify was the silver sponsor at the SCIP IntelliCon 2020 which took place from 16 to 20 November. SCIP is the largest non-profit community of strategic & competitive intelligence leaders. Mohit Bhakuni, founder and CEO of Contify, presented in the breakout session at SCIP IntelliCon 2020 on the topic ‘Supercharge Intelligence Usage in Your Organization by Persona

Market Intelligence 52

Market Intelligence SCIP Intelligence Intelligence 52

Digimind

DECEMBER 3, 2020

You may be wondering, how is competitive intelligence any different from market intelligence?

Competitive Intelligence 60

Competitive Intelligence Market Intelligence Intelligence Intelligence 60

Alexa

DECEMBER 3, 2020

Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before adding it to your cart and checking out. You’re not the only person who has been in this predicament.

Marketing 233

Marketing Marketing Sales Education 233

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Digimind

DECEMBER 3, 2020

What’s This I Hear About Social Listening?

Learning 57

Learning Marketing Marketing Intelligence 57

SpyFu

DECEMBER 3, 2020

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy. People changed how they interact with search results. We're leaning on technology and adapting our behavior. Think of how easy it is to get an answer to things we used to remember. Sometimes Google serves up the answers so well that the searcher never has to click a thing on the page.

Research 52

Research Technology Technology Information 52