Wed.Jan 19, 2022

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Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

Crayon

Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022.

Sales 616
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AI Technology is Becoming Essential for App Store Publishers

Smart Data Collective

Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design. There are a lot of things that have to be taken into consideration with mobile app design.

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How to Make Your Online Reviews Work for You in 2022

mention

Today, people turn to online reviews for everything from choosing where to order pizza for dinner to curating the best SaaS stack for the marketing department. It’s hard to overstate just how important online reviews have become – just think, 86% of online shoppers (and 51% of those who shop in-store) won’t buy products without reading reviews first, according to a recent survey from PowerReviews.

Business 261
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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. This is supported by the fact that companies around the world will be spending over $4.6 billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 238
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligence

As the buyer’s journey shifts to a digital experience, sellers have less time than ever with their buyers to build trust, demonstrate value, and close the deal. Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates.

Sales 160

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Top 11 Most Important Traits for Success in Inbound Digital Marketing Jobs

Weidert Group

The digital transformation picked up a lot of steam over the past couple of years, and the pace of change and development in marketing has, too. Frankly, it’s an exhilarating time to be working at an inbound marketing agency. Like so many of our clients, Weidert Group has been experiencing a growth phase. And because scaling up a successful industrial inbound marketing team demands a lot more than just warm bodies in seats, we’ve had to reflect on the characteristics we want and need most in new

Marketing 102
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Three SaaS and IT Predictions for 2022

Dataversity

When the pandemic struck, it caused us to leave our offices, work from home, and rush to the cloud. Centralized offices became decentralized networks of people working from home. Because of this, many cloud apps went from important tools to centers of gravity for our departments. Ideas that bloomed in a conference room now take root in […]. The post Three SaaS and IT Predictions for 2022 appeared first on DATAVERSITY.

IT 98
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Best Practices from Target, Prudential, HubSpot & More at IntelliCon 2022

SCIP

A Message from SCIP. April 25-27, 2022 | Minneapolis, MN. Are you looking for the latest trends in competitive intelligence? Ready to set yourself apart from the rest? IntelliCon 2022 has what you need to level up the capabilities that organizations need to thrive! Join us in Minneapolis April 25 ? 27, 2022 for best practices and case studies from some of the biggest names in CI.

SCIP 52
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How Data Analysts Are Helping Brands Evolve in a Data-Driven World

Dataversity

Data is one of the most important tools brands and retailers can use to effectively meet the needs of their customers. However, privacy concerns have altered how it will be collected going forward. Consumer consent has become critical, prompting Firefox, Safari, and Chrome – three of the world’s most popular web browsers – to take measures toward requiring consumers to opt […].

Retail 81
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.