Tue.Sep 07, 2021

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Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Big data in retail help companies understand their customers better and provide them with more personalized offers.

Retail 307
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Gifting to close deals

Zoominfo

Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible. To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. Sending a gift is not only a goodwill gesture to your buyer, it shows your appreciation for their future business.

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5 Strategies For Keeping Your Company’s Sensitive Data Secure

Smart Data Collective

You’ve worked hard building your business from the ground up, which is why it’s stressful to know that hackers and other cyber threats lurk on every corner. Data breaches are incredibly costly for companies to deal with, so you want to invest time in ensuring that you’re protecting business and consumer data. It’s vital that you arm yourself with the right tools to avoid hacking, theft, or data loss.

Security 303
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Feature-specific demo invitation

Zoominfo

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. This will promote product usage, make the relationship stickier, and increase the likelihood of renewal. Consider product demo promotion even if a feature is no longer considered new.

IT 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Pinterest is a Waste of Time.for Conversions

SpyFu

There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at following through. Pinterest is a visual "idea board" where images can link to other site's that have more details about recipes, products, and designs shown in the "pinned" photos.

Sales 98

More Trending

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6 Limitations of the HubSpot-Salesforce Integration

Weidert Group

Tension between Sales and Marketing teams has always existed, especially over the quality of leads generated (by Marketing) and follow-up (by Sales). It’s a point of contention that limits the effectiveness of business development and can hold back an entire organization from meeting its growth goals. The introduction of marketing automation and CRM software by companies such as HubSpot and Salesforce vastly improved the potential for alignment between teams — especially when both Marketing and

Sales 89
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Upsell to customers likely to grow quickly

Zoominfo

Scenario This play aims to benefit from the identifiable attributes of your best customers. The goal here is to focus your upsell efforts on the accounts that are most likely to grow quickly. Run an analysis to identify common attributes about high spend accounts or accounts that are growing their spend rapidly. Then use those attributes to identify lookalike accounts (i.e., the same size or technology profile) that are currently low-spend customers.

Profiling 100
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Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

Moz

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions.

74
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Upsell campaigns for new accounts

Zoominfo

Scenario First-time buyers are often hesitant to take on more than they can handle. They often want to prove the value of a smaller purchase before making bigger investments. To support new buyers and create upsell opportunities, circle back 90 days after their purchase to demonstrate value and show them additional solutions that can help them achieve their goals.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Ep. 423 – SampleCon 2021 Highlights: Mario Carrasco, Co-Founder & Principal of ThinkNow

Happy Market

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow. More about SampleCon 2021: [link]. Find Mario Online: LinkedIn: [link].

IT 52
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Upgrade campaigns based on package

Zoominfo

Scenario The customer life cycle and your sales calendar create great opportunities to upsell. Tailor your campaigns to incentivize customers to upgrade to a new package. People who have good engagement generally want more functionality, but the threshold might be too high. Unlock those upsells by offering a package that meets your client’s needs.

Sales 100
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Ep. 425 – SampleCon 2021 Highlights: Roddy Knowles, VP, Product and Research Innovation

Happy Market

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: [link]. Find Roddy Online: LinkedIn: [link].

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Upcoming renewal sales flow

Zoominfo

Scenario As a renewal approaches, it’s crucial to understand how customer priorities have evolved over the course of their contract and know their concerns and challenges. Send them an automated sequence to set up a meeting. For contacts who are difficult to reach or renewals that are fast approaching with no resolution, offer varying levels of offers or concessions based on data from their engagement and usage.

Sales 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Insights from Qualitative Data

SCIP

Qualitative data can provide valuable insights, but it can be intimidating to tackle. This case stud. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). UPDATE YOUR PROFILE. Don't Be Afraid of Qualitative Data: Methodologies to Help CI Analysis. Qualitative data can provide valuable insights to your organization, but it can be intimidating to tackle.

SCIP 52
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Expand accounts with low user saturation

Zoominfo

Scenario Uncover untapped opportunities at customer accounts by calculating the user saturation rate. First, determine the total number of potential users at an account by counting all the contacts that have job titles, functions, and levels consistent with your typical user base. Then divide the number of their current user licenses into the number of total potential users.

Sales 100
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Data Annotation Tools for Machine Learning

Dataversity

Click to learn more about author Seapee Bajaj. In machine learning, data annotation involves the labeling of data to illustrate the outcome that is to be predicted by a machine learning model. One needs to mark, label, tag, transcribe, or process a dataset with the features that are required by a machine learning system to learn to […]. The post Data Annotation Tools for Machine Learning appeared first on DATAVERSITY.

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Additional user upsell

Zoominfo

Scenario Many companies are growing and their current seat license capacity may not reflect their current or future needs. For customers near or at capacity, reaching out and inquiring about opportunities to add additional seats can open doors to upsell opportunities for new users.

Sales 100
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ep. 424 – SampleCon 2021 Highlights: Patrick Comer, Founder and CEO of Lucid 

Happy Market

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid. More about SampleCon 2021: [link]. Find Patrick Online: LinkedIn: [link].

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Use deal velocity to adapt approach

Zoominfo

Scenario Mine the valuable information held in the inboxes and calendars of your customer-facing representatives in sales, account management and customer success. Capture contacts and populate them in your CRM, along with all associated activity, including calls, emails, and meetings. Then analyze that activity and apply an engagement score to contacts, accounts, and opportunities.

Sales 100
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Web form submission fast follow-up

Zoominfo

Scenario Responding quickly to inbound inquiries will dramatically increase your chances of success. A recent study showed conversion rates are eight times higher when salespeople place their first call within five minutes of getting a lead. When a website visitor researches a project management solution and fills out a web form for a product demo, the assigned SDR should receive an automated alert and contact the prospect immediately.

Research 100
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Automate ideal customer profiles (ICPs)

Zoominfo

Scenario Setting up scoring models to target the best-fit, highest priority accounts is essential for optimizing outbound prospecting performance. Many scoring models rely on CRM data to seed and train the model to return an ideal customer profile — but that data is often inaccurate or incomplete. ZoomInfo’s Artificial Intelligence Ideal Customer Profiles (AI ICPs) analyze account profiles for deals won and lost, customer attributes, firmographics, technologies, and other relevant data poi

Profiling 100
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Track personnel changes

Zoominfo

Scenario Personnel changes create great prospecting opportunities. For example, when a new executive is hired, they typically look to make their mark in the first 90 days, including evaluating existing technology and services and buying new ones. Getting in front of these executives early gives you the opportunity to influence their agenda and increase your chances of winning a deal.

Finance 100
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Accelerate close with additional product offer

Zoominfo

Scenario When a prospect makes it to the late stages of the sales cycle , you don’t want anything to hold up signing the deal. To encourage them to take action as soon as possible, extend an additional offer—such as access to added capabilities or features—to incentivize them to choose your company and close the deal.

Sales 100
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Funding round congratulations

Zoominfo

Scenario When a company receives a round of funding, it’s a strong signal that they are likely to begin making new investments to grow their business. It’s an event worthy of congratulations — a natural conversation starter. But it’s not easy to manually track when every company receives funding. With ZoomInfo’s Scoops function, you can identify prospect companies and trigger automated workflows to send an email congratulating them on the funding round, introducing your company, and educat

Education 100
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Closed-lost website return

Zoominfo

Scenario A closed-lost opportunity doesn’t mean “closed forever.” For example, using website tracking software, you may discover that a closed-lost account recently visited your product page. This is the perfect time to take action and go back to the account about their renewed interest in your product. Even if the lead still uses a competitor’s product, the contract may be expiring.

Sales 100
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.