Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Smart Data Collective

MARCH 10, 2021

The term “artificial intelligence” has certainly become a buzzword that’s thrown around a lot. But behind all of the hype and pop culture references is a technological marvel with some extremely powerful capabilities, especially for B2C businesses. In essence, artificial intelligence is a field of computer science that teaches computers how to interpret data and derive answers from it.

Intelligence 288

Intelligence Intelligence Startups Technology 288

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. So the company begins defining requirements for new CRM software, and two months later selects a vendor. Then, over the next six months, the system is built out, data is cleaned and migrated, and the new system goes live — all with a price tag of $25,000.

Analysis 246

Analysis Sales Management Research 246

ArchIntel

MARCH 10, 2021

ArchIntel™ -. In a recent article, John Booth , vice president of marketing at Cipher Systems , emphasized the importance of a market and competitive intelligence team within a business. However, Booth said that about 75 percent of M/CI projects do not produce information that are of value to a company. In the article published on Cipher’s website, he explained that M/CI failure is “often a vicious cycle” because M/CI projects are usually launched hastily.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

MARCH 10, 2021

SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you? Choosing the right model for your business will tell you how many salespeople you need to hire, how you will contact and interact with customers, who your potential customers are, and how you can successfully close the deal.

Sales 162

Sales Startups Education Business 162

ArchIntel

MARCH 10, 2021

ArchIntel™ -. Cybercrimes rose 600 percent as a direct result of the lockdowns and other social disruptions that came with the COVID-19 pandemic. With no end yet in sight for the worldwide health crisis, the global cybersecurity market is expected to grow at a dizzying pace in 2021 and in the years to come. The United States is the world’s largest cybersecurity market, which was valued at $21.14 billion in 2019, and that figure almost certainly grew substantially last year.

Competitive Intelligence 104

Competitive Intelligence Profiling Loss Competitive 104

Netbasequid

MARCH 10, 2021

Fast fashion is on its way out, with ethical fashion making strides as the future frontrunner in our sustainability-minded world. Market intelligence reveals how this conversation is trending and what retailers should watch for in the coming months. We’ll take a long look at the sustainable fashion industry and emerging trends within it. As well: Sustainability looks good on you – ethical fashion gets trendy.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Zoominfo

MARCH 10, 2021

SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you? Choosing the right model for your business will tell you how many salespeople you need to hire, how you will contact and interact with customers, who your potential customers are, and how you can successfully close the deal.

Sales 100

Sales Startups Education Advantage 100

Dataversity

MARCH 10, 2021

Click to learn more about author Olivia Hinkle. Taking a holistic approach to data requires considering the entire data lifecycle – from gathering, integrating, and organizing data to analyzing and maintaining it. Companies must create a standard for their data that fits their business needs and processes. To determine what those are, start by asking […].

Management 98

Management Learning Business IT 98

ArchIntel

MARCH 10, 2021

ArchIntel™ -. Dave Schneider , co-founder of blogger outreach software developer NinjaOutreach, recently published a three-step guide for analyzing a competitor’s blog. In his blog post published on Neal Schaffer, Schneider describes competitive blog post analysis as an offense-defense strategy to help companies understand a competitor’s successes and failures, content strategy and marketing channels.

SWOT 80

SWOT Competitive Intelligence Analysis Competitive 80

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

MARCH 10, 2021

Not Just Any BI Tool! You Need Mobile BI for Every Device AND Great Performance! If you are considering a modern business intelligence solution, there is a real necessity to choose an option that provides mobile business intelligence access and capability. Today’s workforce is mobile and team members expect to have seamless access, no matter the device they choose to use.

Business Intelligence 64

Business Intelligence Intelligence Intelligence Business 64

Dataversity

MARCH 10, 2021

Click to learn more about author Alexey Chalimov. Fintech applications this year represent one of the fastest-growing markets that involve online activity. It’s not simply about money transfers anymore: The digital finance industry now offers users insurance, mortgages, loans, and crowdfunding opportunities, to name a few, and the diversity of the available banking services keeps […].

Finance 52

Finance Banking Learning Marketing 52

Pathmatics

MARCH 10, 2021

US ecommerce sales reached $794.50 billion in 2020, up 32% from last year — a likely result after nearly one year under pandemic lockdown restrictions.

Sales 52

Sales 52

mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? First, let’s take a look at the video statistics below: 78% of internet users view online videos weekly, and 55% watch online videos daily. 100% raise of online video consumption each year. 82% of internet traffic will be

Marketing 360

Marketing Marketing Win Entertainment 360

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security