Fri.Dec 04, 2020

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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

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What is the Cost of CI?

Cipher

In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits. Cipher has found that over 75% of typical CI activities provide no value to their companies.

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Struggling to meet investor needs in the Post-Covid World? Digitization is the key and here’s why

Evalueserve

As the asset management industry reels from the disruption that Covid-19 has left in its wake, it is apparent that more needs to be done to fulfill sales and marketing needs. Before the pandemic, asset managers already had time-to-market, data accuracy, and thoughtful content issues in their sales and marketing processes. Now, in the age of customized and timely information, firms need to ramp-up their ability to provide relevant and factual content at the right time to the right people.

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DHL’s Analytics Portal: Rx for Vaccine Shipping Success?

Domo

As several pharmaceutical giants get set to roll out their COVID-19 vaccines on a global scale, international delivery giant DHL is gearing up to help by shifting its digitalization efforts into overdrive. One key recent initiative was the development of the DHL Data Analytics Portal, a cloud-based, data-fed solution that gives customers access to accurate, real-time information so they can make quick decisions and take definitive actions that help them operate more efficiently and effectively.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Last Call For Virtual Tools & Technology Workshop

SCIP

Only 5 seats are left for our all-new workshop on Maximizing Value from MI/CI Tools & Technology. LEARN MORE. What You'll Learn. What to do before investing in any tool. How to use tools to support an intelligence culture. How to use tech to increase sales & customer retention. Who'll You'll Learn From. "SCIP workshops are an amazing experience - a great combination of gaining knowledge and developing actions you can immediately take at your company.".

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From A for Analytics to Z for Zika Virus

Dataversity

Click to learn more about author Jeany Prinz. One of the great advantages of Data Science Analytics Platforms is their ability to analyze diverse types of data. Today, we want to move to the outer edge of the alphabet and look into data from the Zika virus. Our analysis is inspired by the Microreact project “Zika […]. The post From A for Analytics to Z for Zika Virus appeared first on DATAVERSITY.

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How To Listen To Your Audiences Like A Pro With Social Media Monitoring

Digimind

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Excel vs. Power Bi: Which is Right for Your Business?

Better Buys

It’s likely that you have some experience with Microsoft products. Whether you’re using Windows on a PC or writing documents in Microsoft Word, there are many business solutions available from Microsoft. A lot of businesses use Microsoft Excel to create spreadsheets, organize and analyze customer data, then use said data to take action. While Microsoft […].

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Power BI vs SSRS: Which Microsoft System is Better for You?

Better Buys

You have a mountain of customer data to analyze, but you’re not sure where to begin. That’s where a business intelligence (BI) solution comes into play. By acquiring and leveraging the right BI software, you’ll be able to gain actionable insights into some of your most vital data while discarding unnecessary information. One of the […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Your Guide to IBM Maximo Pricing

Better Buys

Disclaimer: We source public information for IBM Maximo’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. As an enterprise asset management solution in the computerized maintenance management system (CMMS) market, IBM Maximo serves users through Internet of Things technology coupled with machine learning.

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Power BI vs. Qlik Sense

Better Buys

Both Qlik Sense and Microsoft Power BI are business intelligence (BI) software solutions designed to help companies of all sizes navigate the mountains of data they have to provide them with actionable insights. Without a quality BI platform, it’s likely that businesses would miss out on potential opportunities because they just wouldn’t have the ability […].

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The Ultimate Guide to NetSuite Pricing 2021

Better Buys

Disclaimer: We source public information for NetSuite’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. NetSuite is a cloud-based enterprise resource planning (ERP) software solution created by Oracle to help companies scale their businesses for growth capability and streamline internal processes.

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Looker Pricing: What Are the Costs?

Better Buys

Disclaimer: We source public information for Looker’s pricing, including its own site. All pricing information within this resource is accurate at the time of publication. Looker is a data discovery platform deployed both on premise and via the Cloud. It first came onto the Business Intelligence scene in 2011 and is headquartered in Santa Cruz. […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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ConvertKit Pricing and Alternatives in 2021

Better Buys

Marketing automation is vital to a business on the rise. As you begin to scale, managing your marketing campaigns can become too much for a single employee (or even a team of employees) to tackle on their own. That’s why, if you’re going to remain competitive, you’re going to need a marketing automation platform. ConvertKit […].