Smart Data Collective

SEPTEMBER 5, 2021

SMS marketing is one of the most widely used forms of marketing. It’s the process of sending customized messages to consumers to communicate updates, offers, and reminders using automated platforms. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. The unparalleled reach that it provides is due to the vast number of mobile users, which is expected to double—if not triple—in the coming years. (1).

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Similarweb

SEPTEMBER 5, 2021

Investing in the right PPC campaigns isn’t so different from investing in the right stock. . Actually, it’s probably easier. But here’s the point: If you’re looking for powerful and consistent returns on your PPC campaigns , you should start with thorough research based on accurate data. . The benefits of your PPC advertising spend are only limited by your PPC campaign management and research.

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Wink Intel

SEPTEMBER 5, 2021

. The U.S. life insurance industry enjoys a number of advantages over other countries, making it increasingly attractive to non-U.S. citizens and residents, namely high death benefit capacity, comparatively low insurance costs, well-capitalized insurers, stable currency and a robust regulatory environment. . This edge has led to more U.S. life insurance companies creating formal foreign national programs in order to address the unique planning, structural and tax needs of these clients.

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Wink Intel

SEPTEMBER 5, 2021

A lull in the COVID-19 pandemic helped U.S. life insurers increase sales of individual life coverage in the second quarter. Total annualized premium revenue from new retail sales was 21% higher in the second quarter than in the second quarter of 2020, according to new insurer survey results from LIMRA. Click HERE to read the full story via ThinkAdvisor.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Wink Intel

SEPTEMBER 5, 2021

Life Happens started the 2021 Life Insurance Awareness Month campaign today with plenty to talk about. The Arlington, Virginia-based nonprofit group has worked to spread the awareness message by developing a marketing guide and a pre-recorded webinar for agents and brokers. Life Happens also has brought in Kelly Rowland — a former member of the group Destiny’s Child and a coach on the show The Voice Australia — to be the spokesperson for the new campaign.

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