To Create a Competitive Culture, You Need Role Models and Software
Crayon
MAY 18, 2022
To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It means getting everyone in your organization to think more broadly and more strategically, routinely asking—what other options do our customers have? Obsession is not the goal; knowledge is the goal.
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