Mon.Jun 28, 2021

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5 Takeaways for Product Marketers from our Forrester Conducted Survey

Cipher

Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations. The research set out to explore the field of market and competitive intelligence (M/CI) in the life sciences industry, and featured surveys of more than 200 CI decision makers from the leading life science organizations across North America and Europe.

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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.

Marketing 246
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Data Centers Are Reshaping the Future of eCommerce Management

Smart Data Collective

E-commerce companies around the world are investing more in data centers than ever before. The benefits of data centers for e-commerce companies are undeniable. They give online retailers high levels of control over their own internal data. They are not subject to data loss from hosting it in the cloud, which might have retention policies outside their control.

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A Conversation With Arjun Pillai: What You Need to Know about ZoomInfo Chat

Zoominfo

Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. Our new chat product empowers sales and marketing teams to engage and convert prospects that visit their website in real-time through chatbot and live chat.

Sales 147
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Guide to Sentiment Analysis

Netbasequid

Emotions are the deciding factor when it comes to what consumers purchase. And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. In this guide, we’ll talk more about how a sentiment analysis tool can aid your brand, and: How emotion plays a key role in all purchases, especially in 2021.

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A Guide to Sentiment Analysis

Netbasequid

Emotions are the deciding factor when it comes to what consumers purchase. And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. In this guide, we’ll talk more about how a sentiment analysis tool can aid your brand, and: How emotion plays a key role in all purchases, especially in 2021.

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New EU AI Regulations Are Turning CISOs into Ambassadors of Trust

Dataversity

Click to learn more about author Anne Hardy. Artificial intelligence (AI) is no longer the future – it’s already in our homes, cars, and pockets. As technology expands its role in our lives, an important question has emerged: What level of trust can – and should – we place in these AI systems? Trust is […]. The post New EU AI Regulations Are Turning CISOs into Ambassadors of Trust appeared first on DATAVERSITY.

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Remembering Our Friend, Russ Jones

Moz

Russ was brilliant, funny, courageous, and empathetic. His impact on the SEO industry was incredible. He will be missed beyond words.

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How to Get Appointments in Sales: 8 Effective Tactics

Weidert Group

Appointments. They’re what every sales rep wants more of and few can get enough of. Nowhere are sales appointments more valued than in B2B industrial sectors where what you’re selling is a highly considered, big-ticket purchase—a major capital expense, a property purchase, or a long-lasting vendor relationship. Whether you manufacture heavy machinery or complex parts or offer commercial construction or financial services, improving the number of sales meetings you schedule with decision-makers—e

Sales 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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SCIP Q2 in Review

SCIP

KEY TOPICS. TRAINING. COMMUNITY. Q2 ROUNDUP - New Content for Members. Members enjoyed access to over 40 new pieces of content in the first half of 2021 on topics diverse as digital transformation, career development, strategic planning, and disinformation. On-Demand Videos - In addition to webinars and interviews, we've released select IntelliCon sessions, including Predictive Analytics , Chatbots & Collaboration Tools , and more.

SCIP 52
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15  Product Trend Questions Social Listening Can Answer

Infegy

One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. Instead, you can actually use social insights to look into the future!

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Why Use Interactive Financial Dashboards for Reporting? A Complete Guide

Dataversity

Click to learn more about author Ashok Sharma. Humans process visual data far more quickly and effectively than other ways of presenting information. The need for visual data, which speaks for thousands of words, has sparked the emergence of interactive dashboards. This tool has become a go-to solution for enabling people in business environments to […].

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FIRST QUARTER 2021 ANNUITY SALES

Wink Intel

Deferred Annuity Sales. Total 1Q2021 deferred annuity sales were $58,167,100,339. First quarter deferred annuity sales were up more than 3% when compared to the previous quarter and were up more than 10% when compared to the same period last year. Deferred annuities include sales of fixed, indexed, and multi-year guaranteed deferred annuities. Non-Variable Deferred Annuity Sales.

Sales 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Achieving ABM and Revenue Success with the Right Mix of Data

Intriccately

Are you obsessed with data yet?

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Structured Annuities Trump Indexed Products In 1Q Wink Sales Report

Wink Intel

“Things couldn’t look brighter for the structured annuity market,” said Sheryl J. Moore, CEO of both Moore Market Intelligence and Wink, Inc. “My latest forecasts show structured annuity sales eclipsing indexed annuities’ before 2022 closes. Low fixed interest rates and market volatility have not been kind to indexed annuity sales.”. Click HERE to read the full story via INN .

Sales 40
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How to Become a ‘Data Hero’ in 4 Easy Steps

Domo

Organizations large and small, and industries as different from one another as retail and healthcare, have similar problems when it comes to data: it’s everywhere, there’s a lot of it, and you’ve got to figure out how to connect to, organize, transform, and democratize it across the entire enterprise. . However, if you can overcome those problems, you will find that about 80% of the work that goes into a successful BI deployment has been achieved—at least according to one IT specialist. .

Retail 52
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Annuity Sales Rise 10% in Q1: Wink

Wink Intel

Low interest rates are continuing to push U.S. life insurers toward offering annuities without minimum annual return guarantee, according to new issuer survey data from Wink Inc. U.S. sales of individual deferred annuities climbed to $58 billion, up 10% from the total for the first quarter of 2020, the Des Moines, Iowa-based firm says. Click HERE to read the full story via ThinkAdvisor.

Sales 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr