5 Ways to Build a Better Employer Brand
Zoominfo
JUNE 6, 2022
Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.
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