Mon.Jun 06, 2022

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5 Ways to Build a Better Employer Brand

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Recruiting and marketing may be two separate fields, but in today’s digital world, the lines between these practice areas have become increasingly blurred. The recruiting landscape is highly candidate-driven and competitive for recruiters, who have been fighting tooth and nail to capture the candidates’ interest. As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers.

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5 Trends Shaping Enterprise Identity Management

Dataversity

The $13 billion identity management market has been a popular area of investment in recent years, and for good reason. Cloud adoption, remote working environments, and the sheer number of business applications in use has opened new entry points for attackers. In response, a new wave of solutions and features has emerged to address identity. We’re […].

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Give Your Recruiting Process an Edge with Employer Branding

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Today’s job candidates are being more discerning about prospective employers than ever before — and for good reason. The competition for top talent has never been more ferocious. This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. And just as building strong brand recognition is a foundational part of marketing, establishing your reputation as a great employer is increasingly important

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Allis Information Management Rebrands as AIM – Targeted Intelligence

AIM

Allis Information Management (AIM) is now doing business as AIM – Targeted Intelligence. The rebranding comes in response to AIM’s growing portfolio of capabilities. While evolving its mainstay research and data management offerings, our company now provides a wide range of intelligence consulting services. AIM’s staff of intelligence specialists, librarians, and technical consultants tackle projects involving primary research, market studies, competitive assessments, in-depth industry ana

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Steps to Creating a Marketing Strategy

Netbasequid

If you’re browsing articles about creating a marketing strategy, you’re serious about building awareness of your business – and doing in a way that’s most impactful. Can you believe that some marketers and business owners jump right to it without a strategy in place? By the end of this post, it will become clear to you that skipping this step and getting to the “real” work is a big mistake.

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Modern Databases Shouldn’t Make You Choose Between Control and Automation

Dataversity

Today’s businesses rely on databases more than ever. Most applications need a database, from customer service and supply chain systems to e-commerce and retail delivery. Modern applications are often made up of multiple microservices that may each require their own database to maintain availability, flexibility, and performance. As a result, the sheer number of databases that organizations […].

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ANNUITY AWARENESS MONTH EDITION

Wink Intel

June is Annuity Awareness Month! We will be reprinting our Chief Storyteller, Sheryl Moore’s most requested annuity-focused articles all month long; they will be indicated with “reprint” in the title. You’ll find these timeless articles are still relevant today. Annuity Awareness Month aligns perfectly with Wink’s top priority of ensuring that the public has the needed information and tools that are necessary, to succeed in their search for retirement plan and life insurance solutions.

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REPRINT: ANNUITY ILLUSTRATIONS: LIABILITY YOUR AGENTS DON’T NEED #AnnuityAwarenessMonth

Wink Intel

When it comes to life insurance sales, you cannot close the deal without an illustration. Thanks to the National Association of Insurance Commissioner’s (NAIC’s) Life Insurance Illustration Model Regulation, there are very few instances where one need not collect an illustration to get a life policy issued. However, when it comes to the annuity side of the house, illustrations are optional.

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Annuity Skeptics Show When Immediate Annuities Could Shine

Wink Intel

Two analysts who are skeptical about broad retiree use of income annuities have shown when the products might beat ordinary portfolios of stocks, bonds and cash. The analysts, Jack De Jong and John Robinson, contend in a new working paper that bare portfolios, combined with static cash distribution strategies, will outperform income annuities in about 90% or more of the investment market scenarios produced by their simulation system.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Penn Mutual Beats Georgia Appeal Over Variable Annuity Advice

Wink Intel

Penn Mutual Life Insurance Co. and a subsidiary defeated an appeal claiming they improperly steered investors into expensive and unsuitable variable annuities, when the Eleventh Circuit ruled that federal securities law blocked the proposed class from claiming Georgia law violations. Click HERE to read the full story via Bloomberg Law. The post Penn Mutual Beats Georgia Appeal Over Variable Annuity Advice appeared first on Wink.

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Insurers get an edge from hedge funds in 2021

Wink Intel

The life/annuity segment saw its dollar exposure to hedge funds rise in 2021 by 14.0%, to $6.1 bn, and the property/casualty segment by 0.9% to $6.7 bn, following several years of declines, according to AM Best. Click HERE to read the full story via RIJ. The post Insurers get an edge from hedge funds in 2021 appeared first on Wink.

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How Your Life Insurance Tools Are Selling

Wink Intel

In the first quarter, clients flocked to individual life insurance products with performance that was tied to investment indexes, according to new life sales survey data from Wink. Clients also increased purchases of simple, classic whole life policies. Click HERE to read the full story via ThinkAdvisor . The post How Your Life Insurance Tools Are Selling appeared first on Wink.

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Recommending FIAs: Start with the client’s objective

Wink Intel

Fixed indexed annuities have become popular financial solutions for advisors to address client goals of safe investment returns and lifetime income. FIAs offer owners the ability to earn higher yields than fixed annuities if the markets perform well, while typically providing some protection against market declines. With the increased popularity of FIAs, insurers have become more creative in some design of FIA features and benefits.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Annuity Ownership Drives Retirement Savings Confidence, Athene Finds

Wink Intel

WEST DES MOINES, Iowa, June 06, 2022 (GLOBE NEWSWIRE) — While nearly half of American adults saving for retirement (49%) feel that they are on track to reach their retirement savings goals, annuity ownership can truly differentiate their outlook for the better, according to a recent study from Athene, a leading provider of retirement savings products.

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5 reasons women should consider annuities for retirement

Wink Intel

If you’re a woman in or near retirement, let me ask you this: How do you plan to take what you’ve so diligently saved and turn it into a lifetime stream of dependable, predictable, tax-advantaged income? If you’re like many of us, you probably don’t have a ready answer to this question. That’s because you’ve been busy doing “all the right things.” You’ve been working, saving, maximizing your 401(K), paying off debts, being a caregiver, runnin

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Fidelity National Financial Releases 2021 Sustainability Report and Launches Sustainability Webpage

Wink Intel

JACKSONVILLE, Fla. , June 1, 2022 /PRNewswire/ — Fidelity National Financial, Inc. (NYSE: FNF ) (the “Company”) today announced the publication of its 2021 Sustainability Report and the launch of its sustainability webpage. Together, the report and webpage provide a comprehensive overview of the Company’s maturing sustainability program and demonstrate ongoing commitment to sustainability practices that benefit all stakeholders.

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LGBTQ+ Community Falling Behind on Financial Security

Wink Intel

COLUMBUS, Ohio , June 1, 2022 /PRNewswire/ — LGBTQ+ Americans are less likely to be on track to meet their financial goals, have the capacity to absorb unexpected expenses, or feel confident in their ability to save for retirement compared to the general population, according to a new Nationwide Retirement Institute survey. Almost two-thirds of LGBTQ+ Americans report living paycheck to paycheck most of the time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Finseca: Four Tips for Graduates to Ensure Long-term Financial Security

Wink Intel

WASHINGTON , June 1, 2022 /PRNewswire/ — As the class of 2022 tosses their hats into the air and begins their careers, Finseca wants to make sure your financial security is immediately a priority. Starting your financial journey, especially if you have student loan debt, is going to require careful planning and preparation. Recent graduates should start with these four tips: Create a budget.

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Aquarian to Acquire Controlling Interest in Somerset Re and Contribute Additional Equity Capital to Support Further Growth

Wink Intel

NEW YORK–( BUSINESS WIRE )–Aquarian Holdings (“Aquarian”) and Somerset Reinsurance Ltd (“Somerset Re”) announced today the signing of a definitive agreement for Aquarian to acquire a controlling interest in Somerset Re, a leading provider of reinsurance solutions to the U.S. life insurance and annuity market. In addition, the transaction will provide Somerset Re with a substantial amount of immediate and committed new capital to further drive growth, fortify Somerset Re’s strong mark

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Millennials Are Hungry for Growth and Protection Potential, According to Lincoln Financial Group

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–According to a recent study from Lincoln Financial Group (NYSE: LNC), millennials under age 40, called “younger investors,” plan to purchase insurance products within the next five years – and in greater numbers than ever before. 1 And, thanks to interest rates, market volatility and student loan debt, younger investors are looking to the future, with products like annuities to help ensure protected lifetime income in their retirement.

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Annuities: What Investors Should Know

Wink Intel

Investors are pouring billions of dollars into annuities, as worries about stagflation and a U.S. recession whipsaw the stock and bond markets. These complex financial tools, a mix of insurance and investment, come in a variety of product types and are sold as a way to safeguard retirement assets until they can be tapped for a stream of income. Click HERE to read the full story via WSJ.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Life Insurers Aim to Close Race-Linked Wealth Gap

Wink Intel

PGIM and OneAmerica are working to expand the retirement planning market — by trying to increase the odds that Black Americans will have the information they need to build savings and wealth. PGIM has hired Timothy Woods, a veteran asset manager, to spearhead its HBCU Strategic Initiatives. Woods’ team will help historically Black colleges and universities (HBCUs) start student-run investment funds.

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Indexed Life Sales Climb in First Quarter as Fixed Universal Slumps

Wink Intel

Sales of indexed universal life insurance jumped 18% in the first quarter from a year earlier to $629.9 million, according to Wink’s Sales & Market Report. Reasons for the product’s robust gains had more to do with an unusually weak first quarter in 2021 than with any sudden leap in demand, according to Sheryl Moore , CEO of Wink, publisher of the report.

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Lincoln Bows Out of Shrinking Market for Guaranteed Universal Life

Wink Intel

“It has been heartbreaking to see how sales of universal life have spiraled continually downward,” Sheryl Moore , CEO of Wink , publisher of Wink’s Sales & Market Report , said in an email. “I remember when guaranteed universal life was the product du jour.”. Click HERE to read the full story via Life Annuity Specialist. The post Lincoln Bows Out of Shrinking Market for Guaranteed Universal Life appeared first on Wink.

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NAIC Reassures Congress on Private Equity-Led Insurers

Wink Intel

Answering Sen. Sherrod Brown’s March 2022 request for information about the impact of rising ownership of US life/annuity companies by private equity (PE) firms, the National Association of Insurance Commissioners (NAIC) Tuesday sent an 11-page response letter to Brown. Brown chairs the Senate Committee on Banking, Housing and Urban Affairs. Click HERE to read the full story via RIJ.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.