Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. Traditional win loss analysis is classified as a program conducted in-house or with a third party, typically in partnership with members of the marketing team who are also focused on other objectives.

Loss 197

Loss Win Analysis Sales Enablement 197

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline).

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Netbasequid

AUGUST 5, 2021

There are many types of market research available to brands – and some are more effective than others. We’ve listed the top ten market research types and methods here to help you decide which is best for you! First, let’s explore why social listening should be at the top of your ‘must do’ list. Here are some fascinating stats speaking to the importance of good market research: 40% of marketers are using consumer research to make decisions.

Market Research 105

Market Research Marketing Research Research Marketing 105

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline).

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Vable

AUGUST 5, 2021

Time for a conference update - library and information conferences are returning to various cities, or being presented as a hybrid of online/physical. Dates are all over the place but t here remains an overwhelming choice of conference. Choice in every why, when, what, how, who - anything is now possible!

Information 98

Information 98

Dataversity

AUGUST 5, 2021

Click to learn more about author Michele Iurillo. According to Gartner, data fabric is an architecture and set of data services that provides consistent functionality across a variety of environments, from on-premises to the cloud. Data fabric simplifies and integrates on-premises and cloud Data Management by accelerating digital transformation. How are we going to convince […].

Learning 98

Learning Management Education Information 98

Weidert Group

AUGUST 5, 2021

For any marketing or sales department, a lot of thought and strategy is put into choosing your best prospects to target , or target personas. When these prospects visit your website and request your content, inbound marketing really kicks in, using a content management system (often called “CMS marketing”) to capture information about the prospects.

Sales 96

Sales Marketing Marketing Information 96

Dataversity

AUGUST 5, 2021

Click to learn more about author JG Heithcock. No matter what your business or industry is, data is a critical asset to your business. Without secure and dependable backup for data protection, you’re at the mercy of life’s many “what ifs,” whether the data loss comes from spilling a drink on your keyboard or a ransomware attack. […]. The post How to Survive a Ransomware Attack: Five Backup Best Practices appeared first on DATAVERSITY.

Loss 98

Loss Security Security Learning 98

Evalueserve

AUGUST 5, 2021

Businesses are increasingly focused on data-driven decisions as the competitive landscape only grows within each industry. Competitive Intelligence brings value for businesses by providing data to drive decisions based on sector, competitor, sales, and a plethora of other business elements. Understanding how the concept of data-driven decisions has grown can help you find value in competitive intelligence and see how your competitors have begun their own competitive intelligence efforts over the

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

AUGUST 5, 2021

Collecting, processing, and carrying out analysis on streaming data , in industries such as ad-tech involves intense data engineering. The data generated daily is huge (100s of GB data) and requires a significant processing time to process the data for subsequent steps. Another challenge is the joining of datasets to derive insights. Each process on average has more than 10 datasets and an equal number of joins with multiple keys.

Advantage 357

Advantage Advantage Loss Analysis 357

Similarweb

AUGUST 5, 2021

In the world of public relations , getting results for clients doesn’t matter if they don’t know about them. . PR reporting is the foundation for communicating your impact to clients. . It’s the single most important part of a PR campaign because it shows the value of your work. . To be one of the PR pros. you need to go beyond communication expertise within areas such as Reputation Management, Content Creation, Media Relations, Corporate Social Responsibility, or Social Influ

Benchmarking 52

Benchmarking Analysis Competitive Competitive Intelligence 52

Similarweb

AUGUST 5, 2021

Imagine a house with no shelves. No closets. No way to organize your things. Sounds pretty scary, right? In this type of house, it’s hard to find what you need or get anything done quickly. It’s my type-A, Virgo nightmare. . Trying to create a content strategy without a content calendar is basically like that. Without a structure or way to organize your strategy, it’s difficult (if not impossible) to meet deadlines, coordinate and prioritize tasks, and analyze your progress with mar

Banking 52

Banking Marketing Marketing Market Intelligence 52