Fri.Mar 03, 2023

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6 Must-Have Tactics to Leverage the Power of Word-of-Mouth Marketing (WOMM)

mention

Can you recollect any instance where you loved a product so much that you recommended it to your friends or family? This is what word-of-mouth marketing (WOMM) is all about. It happens when a consumer’s liking towards a brand reflects in their everyday dialogue. Here’s the big question – Is WOMM still relevant in today’s competitive world?

Marketing 261
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AI value begins with managing the C-suite conversation

CIO

Every futurist and forecaster I have talked to is convinced the transformative technology of the next seven years is artificial intelligence. Everyone seems to be talking about AI. Unfortunately, most of these conversations do not lead to value creation or greater understanding. And, as an IT leader, you can bet these same conversations are reverberating throughout your organization — in particular, in the C-suite.

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Embedded BI Tools Bring Huge Benefits to Business Applications

Smart Data Collective

Business intelligence has made a huge mark on the world of business. According to Fortune Business Insights, businesses spent around $24.05 billion BI solutions in 2021. However, many workplaces are still trying to figure out how to leverage business intelligence effectively. This technology offers many potential benefits, but many companies don’t fully take advantage of the opportunities it provides.

Business 254
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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. For years, fans have been less inclined to choose the live stadium experience, with game attendance across major North American professional sports in decline.

Sports 604
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Utilizing Data to Discover Shortcomings Within Your Business Model

Smart Data Collective

To some extent, business is a practice in trial and error. You start with a business plan and try to cover all your bases. Then, you make adjustments based on what’s working within your business model— and what isn’t. Sometimes, however, the factors that are slowing down your business’s growth aren’t obvious. It’s important to get an objective look at where there are shortcomings in your business model.

Business 204

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How to Build a Multilingual Shopify Store: Step-by-Step Guide

E2M

As the world becomes more interconnected and globalized, expanding your business to reach customers from different regions and language backgrounds is essential. In the world of e-commerce today, it’s smart to build a multilingual Shopify store to reach more people and make more sales. Shopify facilitates e-commerce business owners to create a multilingual store.

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Observability: Traceability for Distributed Systems

Dataversity

Have you ever waited for that one expensive parcel that shows “shipped,” but you have no clue where it is? The tracking history stopped updating five days ago, and you have almost lost hope. But wait, 11 days later, you have it at your doorstep. You wished the traceability could have been better to relieve […] The post Observability: Traceability for Distributed Systems appeared first on DATAVERSITY.

IT 52
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Analytics Inside Virtual Reality: Too Soon?

GoodData

Explore the potential of analytics in virtual reality and discover if it's too early to dive in. Read on to learn more.

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For Successful Transformations, CIOs Must Evolve

Dataversity

Our world is hybrid and becoming increasingly digitized – a study from McKinsey suggests that the pandemic accelerated companies’ adoption of digital or digitally enabled products by seven years. The ability to connect with one another like never before is exciting, but those connections don’t come without their challenges. For example, each new device communicating with the […] The post For Successful Transformations, CIOs Must Evolve appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Observability: Traceability for Distributed Systems

Dataversity

Have you ever waited for that one expensive parcel that shows “shipped,” but you have no clue where it is? The tracking history stopped updating five days ago, and you have almost lost hope. But wait, 11 days later, you have it at your doorstep. You wished the traceability could have been better to relieve […] The post Observability: Traceability for Distributed Systems appeared first on DATAVERSITY.

IT 52