Mon.Aug 09, 2021

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Using Porter’s Competitive Strategies In Your Business

Cipher

Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage. Over time, these competitive advantages help organizations to outperform their competitors, translating to continued growth and superior financial returns.

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Company Cultures That Data-Driven Business Owners Can Learn Them

Smart Data Collective

Many companies refer to themselves as data-driven organizations. Unfortunately, not all of these companies use data analytics strategically enough to thrive. In order to become an effective data-driven business, it is necessary to understand what types of data to focus on. One of the most important things to do is use big data to study the effective decisions of other companies.

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How Integrated CMS, CRM, and Marketing Automation Tools Help Maximize Lead Generation

Weidert Group

It’s tough to overstate the importance of your website and online presence when it comes to attracting, interacting with, and serving your B2B customers. After all, online is often the first place where prospective customers will find, see, and engage with your business. In more ways than ever, business itself is done online , and marketing technology is a vital tool.

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The Story of my Book, “Expert Data Modeling with Power BI”

BI Insight

In 2020, the world celebrated the new year with many uncertainties. Well, life is full of uncertainties, but, this one was very different. The world was facing a new pandemic of a disease that no one had experienced before. The first COVID19 case in New Zealand was confirmed in February 2020. In March 2020 the … Continue reading The Story of my Book, “Expert Data Modeling with Power BI” The post The Story of my Book, “Expert Data Modeling with Power BI” appeared fir

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Keys to Creating Action-Based Dashboards

Domo

For years, we’ve been hearing people in the tech sector call data “the new oil.” But at this point, data—which there is an incomprehensible amount of now—is only as valuable as what you do with it. Indeed, the ability to take action on all the information you have access to is the new competitive advantage. For that reason, it’s no surprise that more and more businesses are turning to tools such as action-based dashboards.

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The Story of my Book, “Expert Data Modeling with Power BI”

BI Insight

In 2020, the world celebrated the new year with many uncertainties. Well, life is full of uncertainties, but, this one was very different. The world was facing a new pandemic that never experienced before. The first COVID19 case in New Zealand was confirmed in February 2020. In March 2020 the entire country went to lockdown … Continue reading The Story of my Book, “Expert Data Modeling with Power BI” The post The Story of my Book, “Expert Data Modeling with Power BI”

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Conducting CI on CI

SCIP

See how applying the CI toolbox to CI generates insights for the future of CI. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). UPDATE YOUR PROFILE. NEW VIDEO. Conducting CI on CI: A Data-Driven Look at Our Profession. This session, a keynote from Lu?s Madureira delivered at SCIP EuroSummit, aims to improve CI practice and raise the discipline?

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Total Traffic for Any Website and Fresh Mobile Web Data

Similarweb

As people spend more time on their desktop and mobile devices , analyzing online traffic is essential to improve your site’s overall digital performance. Using Similarweb’s Digital Research Intelligence , you can enhance your analysis and broaden your reach in the multi-platform digital world. Keep reading to find out how. Top websites for total traffic .

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Dear Laura: Help! The Business Dislikes Our Data Warehouse

Dataversity

Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. Last year I wrote […]. The post Dear Laura: Help! The Business Dislikes Our Data Warehouse appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Building a Time Machine with Digital Advertising

Pathmatics

Engaging customers through nostalgia in advertising is nothing new. While many thought the explicit nostalgia resurgence in recent years as a fad that would eventually go the way of Millennial Pink, the COVID-19 pandemic has ensured that this trend is not going anywhere anytime soon. Throughout a physically, emotionally, and mentally harrowing 2020, consumers needed familiar comforts more than ever to cope with the daily traumas of the pandemic.

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How Cloud Has Affected the Centralization vs. Decentralization of IT

Dataversity

Click to learn more about author Jay Chapel. Every week, we find ourselves having a conversation about cost optimization with a wide variety of enterprises. In larger companies, we often talk to folks in the business unit that most people traditionally refer to as Information Technology (IT). These meetings usually include discussions about the centralization vs. decentralization […].

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Insurer Quietly Tests Limits for Selling Complex Life Policies Directly

Wink Intel

“I really hope this insurance company has some secret sauce where they’re going to break the bank and be successful at it,” said Wink CEO Sheryl Moore. “But I’m gonna have to say I’m cautiously optimistic for them. There’s a lot of ‘what ifs’ here.”. Click HERE to read the full story via Life Annuity Specialist. The post Insurer Quietly Tests Limits for Selling Complex Life Policies Directly appeared first on Wink.

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Dear Laura: Help! The Business Dislikes Our Data Warehouse

Dataversity

Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. Last year I wrote […]. The post Dear Laura: Help! The Business Dislikes Our Data Warehouse appeared first on DATAVERSITY.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Protective Life Announces Lauren Drapeau as New National Sales Director of Annuity Advisory Solutions

Wink Intel

BIRMINGHAM, Ala.–( BUSINESS WIRE )–Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced the hiring of National Sales Director of Annuity Advisory Solutions, Lauren Drapeau. She will be responsible for leading efforts to deepen and enhance Protective’s Advisory business partnerships.

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Facebook Boycott Update: How digital advertising has faired after a public breakup

Pathmatics

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Pandemic pushed an additional 1.7 million Americans into retirement

Wink Intel

The pandemic forced more older workers to retire — often before they were ready financially — a new study found, widening the country’s growing retirement inequality gap and leaving certain baby boomers vulnerable to poverty in their golden years. During the pandemic, an additional 1.7 million Americans retired earlier than what would have been expected during the normal times, according to a recent report from The New School’s Retirement Equity Lab.

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Facebook Boycott Update: How digital advertising has faired after a public breakup

Pathmatics

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ex-Barclays Quant Wants to Clean Up the $11 Trillion Index Boom

Wink Intel

After spending most of his career helping indexes take over the investment world, these days Laurence Black deals with the fallout from the $11 trillion monster he helped unleash. As a creator of complex quantitative gauges at Barclays Plc, he contributed to a benchmark boom that critics say has spun wildly out of control, with around 3 million in existence globally compared with about 45,000 listed stocks.

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Demand for Data-Savvy Cybersecurity Professionals Grows In 2021

Smart Data Collective

Big data is becoming increasingly important in the cybersecurity profession. A number of IT security professionals are using big data and AI technology to create more robust cybersecurity solutions. As cybersecurity threats become more serious, the demand for data-savvy cybersecurity experts will continue to rise. This figure has already surged in 2021.

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Annuities Help Boost AIG To 2Q Surprise

Wink Intel

The American International Group reported a strong second quarter for its life and retirement group as it plans to spin off that division into its own entity with Blackstone as a minority owner in an initial public offering in the first quarter of 2022. AIG’s life and retirement unit saw pretax income of $1.1 billion, up 26% over the second quarter of 2020, which had slammed the company with early COVID-19 effects.

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Everything You Need to Know About Twitter Analytics

Netbasequid

Twitter has been around for 15 years , and if we’re judging by its growth, this social media platform isn’t going anywhere. And Twitter’s user base is predicted to grow 2.4% by the end of 2021. So, it’s imperative that brands understand how to best market themselves on this platform. We’re going to cover what tweet analytics are, and share: The basics of Twitter analytics.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Lincoln Gains Traction In 2Q With Indexed Variable Annuities

Wink Intel

Lincoln Financial’s shift to registered index-linked annuities and other variable annuity products showed greater traction in the second quarter. The company announced a record-setting increase in income driven primarily by a 28% increase in annuity sales over the second quarter of 2020. The increase offset a drop in fixed annuity and life insurance sales over the quarter, which aligns with Lincoln’s plan to move toward what it calls indexed variable annuities and variables without guarantees.

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3 Ways to Get You More Traffic and Boost Brand SERP

Similarweb

Want to increase your search traffic exponentially? . Search engine optimization (SEO) is all about playing the long game. Getting results can take time (and requires keyword research tools ). But beyond that, a few core elements are often overlooked that you can use to your advantage. In this article, I’ll zero in on my favorite topic, brand SERPs and additionally three SEO focus areas that can help you drive more organic traffic and brand awareness. . 1.

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U.K. Pru Schedules Jackson Split for Sept. 13

Wink Intel

The leading issuer of individual variable annuities in the United States could become a stand-alone company next month. Prudential P.L.C., the London-based parent of Jackson Financial, announced today that its shareholders will vote Aug. 27 on a proposal to split from Jackson. If the shareholders approve the deal, then Prudential will demerge from Jackson by giving Jackson stock to its own shareholders.

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Schema Markup and JSON-LD: A Beginner's Guide

SpyFu

Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup is simply a way to tell search engines about your page and the content you have on it when search engine algorithms might not be able to learn that information on their own. Luckily, implementing basic schema is easier than you might think.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.