Mon.Oct 11, 2021

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Competitor Intelligence Doesn’t Get the Job Done

Cipher

Competitive intelligence (CI) plays a critical role in enabling organizations to be successful. But let’s be clear: a singular focus on tracking a predefined set of known competitors is checking the box and far from what is needed to effectively compete in today’s marketplace.

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Compete Like You Mean It: Taking Crayon’s Brand—and Competitive Intelligence—to New Heights

Crayon

For the second time this year, allow us to kick off a blog post with our favorite declaration:

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How to Get Started as a Data Engineer

Smart Data Collective

If you enjoy working with data, or if you’re just interested in a career with a lot of potential upward trajectory, you might consider a career as a data engineer. But what exactly does a data engineer do, and how can you begin your career in this niche? What Is a Data Engineer? A data engineer’s job is to take data and transform it in a way that makes it easier or more useful to analyze.

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Data Lakes for Non-Techies

Dataversity

Click to learn more about author Joan Fabregat-Serra. IT has weaponized jargon since the very beginning of IT itself. Jargon was a key element to create vendor lock-in situations during the ’90s and early 2000s. Moreover, complex usability helped in developing a network of certified (aka expensive and lucrative) consultancy workforce. IT has recently experienced […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 HubSpot Onboarding Best Practices for Marketers

Weidert Group

Marketing automation is a powerful tool for fostering personalized customer experiences and reaching your long-term goals. But implementing the software or switching to a platform that better aligns with your business growth objectives can be a little daunting. The popularity of HubSpot should rank it among your top choices for marketing automation.

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7 Ways to Use Social Listening for Customer Service

Digimind

Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.

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New CI Magazine article - Art of Drawing Insights

SCIP

HPE's Theni Subramanian outlines a systematic approach to testing hypotheses to generate insights th. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). New Article - The Art of Drawing Insights. This article from HPE's Theni Subramanian outlines a systematic approach to deriving insights by defining business problems , developing quality hypotheses , collecting data and understanding the context around that data, and then methodically testing those hypotheses to generate in

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I Want Candy! Halloween season kicks off digital spending for candy brands

Pathmatics

During a difficult year when everyone was seeking simple comforts and a sense of tradition, candy has been a go-to, feel-good fix for many consumers. With everything from seasonal candy-like, spooky Halloween chocolate to M&M’s, as well as non-seasonal candy like chocolate bars and peanut butter cups, the Hershey Company and Mars Wrigley had us covered from 2020-2021.

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Dear Laura: My Data Governance Program Is Being Hijacked

Dataversity

Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. In 2019, I wrote the […]. The post Dear Laura: My Data Governance Program Is Being Hijacked appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Digital Consumer Intelligence

Netbasequid

The post Digital Consumer Intelligence appeared first on NetBase Quid.

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Average Returns on Indexed Annuities Fall Below 3.3%, Study Says

Wink Intel

Sheryl Moore , founder of Wink , told Pechter that she thought his numbers on returns for indexed annuities seemed too low. But that data is also apparently hard to find. She said that as recently as six months ago, insurers were telling her it didn’t exist. Click HERE to read the full story via LifeAnnuitySpecialist. The post Average Returns on Indexed Annuities Fall Below 3.3%, Study Says appeared first on Wink.

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Consumer Intelligence

Netbasequid

The post Consumer Intelligence appeared first on NetBase Quid.

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National Life Grabs Market Share for Indexed Life Sales, Wink Says

Wink Intel

National Life Group gained market share and held its top rank for indexed life insurance sales in the second quarter, according to Wink’s Sales and Market Report. The company’s share of the market segment grew to 16.9% in the second quarter, from 14.4% in the first three months, according to the report published by Wink. Click HERE to read the full story via LifeAnnuitySpecialist.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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EV battery swapping – A hot-swap opportunity?

Evalueserve

Introduction . Battery as a Service (BaaS) is the latest in a series of buzzwords surrounding the hype of electric vehicles (EVs) and the future of battery tech. While EV battery chemistries and recharging technologies, as well as battery pack designs and aligned services, rush to become at par with conventional refueling time and cost, battery swapping offers a unique solution – a fresh, fully-charged battery within minutes. .

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To See Frenzied M&A, Just Visit Front Lines of Insurance Sellers

Wink Intel

Also, Sheryl Moore , CEO of Wink and publisher of Wink’s Sales & Market Report , said “none of these distributors have expressed a desire for an IPO as their end game.” She added, “I wouldn’t say that is outside the realm of possibilities, but we just cannot know at this point.”. Click HERE to read the full story via LifeAnnuitySpecialst. The post To See Frenzied M&A, Just Visit Front Lines of Insurance Sellers appeared first on Wink.

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What's New on SpyFu

SpyFu

Release Notes 2021/10/6 Fixed a bug where UK keywords were return US Estimated Clicks. Resolved the issue that was causing some cache pages to return a 404 error. Release Notes 2021/9/15 Fixed an issue that was causing table headers to obstruct tooltips from rendering correctly. Release Notes 2021/9/8 Resolved an incorrect tooltip on PPC Keywords for the "clicks" metric.

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Variable Annuity Sales Continue to Rocket Higher: Wink

Wink Intel

Sales of all individual deferred annuities did well in the United States in the second quarter, and sales of variable annuities soared, according to new issuer survey data from Wink Inc. Total U.S. sales of individual deferred products increased 40% between the second quarter of 2020 and the second quarter of 2021, to $64 billion, the Des Moines, Iowa-based firm says.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Introducing the NetBase Quid BI Connector!

Netbasequid

If you’re running a business today you’re most likely short on time. Increasing global competition coupled with ever-shifting consumer demands requires keeping a constant finger on the pulse of the market. Adding to that, consumer and marketing research is time consuming, especially with the volume and the sources of data multiplying at astonishing speed.

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Wink, Inc. Releases Second Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . WHOLE LIFE SALES DOMINATE SECOND QUARTER. Wink, Inc. Releases Second Quarter, 2021 Life Sales Results. Des Moines, Iowa. October 5, 2021 – Wink, Inc. released the second quarter, 2021 life sales results in its 96 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

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How to Assure Citizen Data Scientist Success!

Elegant BI

Enterprise Culture Change Assures Success of Citizen Data Scientist Initiatives! Many businesses have embraced the Gartner prediction that transforms business users into Citizen Data Scientists to help organizations democratize analytics with simple tools that will improve the quality and timeliness of decisions. You can read white papers, industry articles and other publications that will support and articulate this approach to business flexibility, agility and success.

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Webinar Preview: 3 Questions with an Augmented BI Expert

Domo

Because augmented BI platforms go beyond reporting, querying, data visualizations, and basic descriptive and diagnostic analytics to deliver actionable insights to business professionals, there’s no doubt they will drive the next era of business. Just ask Boris Evelson. Forrester Research ’s vice president and principal analyst has been studying the BI space for years, and if there’s one thing the author of The Forrester Wave : Augmented BI Platforms Q3 2021 report believes it’s that organizatio

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.