Mon.Jun 14, 2021

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What is Market Research?

Cipher

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research.

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Tinuiti Appoints Crystal Duncan to Launch New Influencer Marketing Offering

Tinuiti

New role will develop the agency’s market-leading influencer program focused on driving performance outcomes within clients’ larger media mix.

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New Feature Updates: The PPC Edition From Digital Marketing Intelligence

Similarweb

Welcome to our monthly update on all feature developments to Digital Marketing Intelligence at Similarweb. This month we’ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to you. Read on for all the info. Competitive PPC research in an instant. Rev up your PPC strategy with our all-new Paid Search Overview page.

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The Future of Digital Currencies and Data Management

Dataversity

Click to learn more about author Stuart Tarmy. Interest in digital currencies (and, more specifically, cryptocurrency) has risen in the last year, due in part to the interest in touch-free financial transactions caused by the pandemic, rising mainstream business interest in cryptocurrency potential, and the momentum of private initiatives like bitcoin and Facebook’s Diem (previously […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is CX Strategy and How Can You Optimize It?

Netbasequid

Your consumers are talking about your brand online and with their friends and family. Making sure the info they spread is all positive is where customer experience (CX) strategy comes in. It helps you keep an eye on how you’re performing, pivot as needed and stay one step ahead of any trouble spots. We will go over the best way to implement CX strategies with a focus on: What is CX strategy?

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How to Hire the Best Possible Local SEO Agency for Your Business

Moz

The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you with tips for finding just that kind of agency, to help you to take your local business on the best possible trek into the future.

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Big Data & Digital Transformation

SCIP

KEY TOPICS. TRAINING. COMMUNITY. Big Data & Digital Transformation. Upcoming?SCIP research (based on the Prediction Markets methodology) shows that the impact of data and technology on CI and strategy will accelerate sharply over the next 3 years. However, as McKinsey notes,? the strategy function "has not yet captured the benefits of advanced analytics, missing out on potentially critical insights."?

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ABC’s of CBD Digital Advertising

Pathmatics

While many people turn to traditional prescribed medications, there's a new(ish) kid on the block that has gained increased traction in recent years, as natural remedies have gone mainstream: cannabidiol (CBD). The chemical derives from the cannabis plant and is commonly used in “medical marijuana” products to aid individuals suffering from the aforementioned ailments.

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Lawsuit Claims Ameriprise Tolerated ‘Sexually-Harassing Conduct’ of FAs

Wink Intel

Ameriprise Financial is facing a lawsuit filed by a former registered client associate who claims that two financial advisors with who she had worked at the firm created an “intolerable” environment for her by their “sexually-harassing” behavior.In April, Stephanie Henninger filed a civil action in the Superior Court of New Jersey, Law Division, Somerset County, alleging that Ameriprise subjected her “to unlawful sexual harassment and retaliation.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

“Bill and Melinda Gates are getting divorced. I guarantee you $100 right now: Public relations.” I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. He pops open the business section of the New York Times and clicks on the first article he finds: Bill and Melinda Gates Are Divorcing After 27 Years of Marriage.

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New Study Reveals Health Priorities

Wink Intel

Lincoln Financial Group recently released a study focused on the prioritization of employee mental health. This new study, similar to one released by The Hartford last fall, reveals that employees today have needs and expectations of their employer that too often are not being met. Highlighted in a statement released in late April, the Lincoln Financial Group study indicates nearly two-thirds of employees say they have left a job in the past or would like to leave their current job because of ne

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

“Bill and Melinda Gates are getting divorced. I guarantee you $100 right now: Public relations.”. I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. He pops open the business section of the New York Times and clicks on the first article he finds: Bill and Melinda Gates Are Divorcing After 27 Years of Marriage.

Business 130
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New York DFS Appeals State Court Ruling Tossing Out Regulation 187

Wink Intel

The New York Department of Financial Services has appealed an April 29 decision by a state court tossing out Regulation 187, the state’s tough rules governing the sales of life insurance and annuities. The appeal was expected and confirmed by a source with the DFS. The appeal goes to the New York Court of Appeals, which is the state’s highest court.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Insurance Matchmaker — With Jerald Tillman

Wink Intel

S hortly before he was due to graduate from Miami University of Ohio back in 1974, Jerald Tillman was invited to meet with a recruiter for an insurance carrier. His response? “I did not go to college for four years to go into the insurance business.”. Click HERE to read the full story via INN. The post The Insurance Matchmaker — With Jerald Tillman appeared first on Wink.

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How to Change the Narrative Around Annuities

Wink Intel

June is Annuity Awareness Month, which is basically like a big, nerdy party for an annuity evangelist like me. This is primarily because I get to be on stage more often, do more webinars and Zooms than is typical. Heck, a few years ago, I even had the opportunity to work with my former Governor to have Iowa be the first state in the nation to formally declare June as “Annuity Awareness Month.