Fri.Jan 08, 2021

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Data Governance is Vital to the Future of a World Ruled by Artificial Intelligence

Smart Data Collective

Artificial intelligence has been a huge revolutionary advance for modern consumers and businesses. It has led to some of the most important and pressing discoveries. The market was worth $39.9 billion in 2019 and is growing at a pace of 42% a year between 2020 and 2027. However, there are a few fundamental things that we need to understand to make it work for us.

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New Office Leases Surge at the End of the Year

Zoominfo

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

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Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors

Octopus

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your. The post Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors appeared first on Octopus Competitive Intelligence.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Consumer Love Shifts from Experiences to eCommerce

Netbasequid

. As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on ‘experiences’ instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward purchasing pandemic distractions. Consumer love has shifted from experiences to ecommerce.

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How Shopify Landed A New Product and Massive Organic Growth with One Purchase

Similarweb

Ross Simmonds , the founder of Foundation, recently shared insights into Shopify’s 2017 purchase of Oberlo.com. His overview highlights how a company, like Shopify, can get more bang for their buck by buying a company that not only grows its product offering but seamlessly increases their organic traffic as well. . Seems too good to be true, right?

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Want to Launch a Successful Go-To-Market Strategy? Keep These Tips In Mind

Intriccately

The backbone of any thriving business is a great product or service that customers love. But even great products stumble if they don't hit the market at the right time and in the right way. Whether you’re launching a new service, new product or releasing a new feature, you’ll need a comprehensive go-to-market plan that's grounded in data and focused on customer success.

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AI, Communications, and COVID: Leveraging New Tools to Deliver Smarter Conversations

Dataversity

Click to learn more about author Simon Tindal. As a result of the COVID-19 pandemic, the buzz around AI has hit a fever pitch. Already on a mind-boggling growth trajectory with IDC forecasting the worldwide spend on AI systems to grow at a 28.4% CAGR from 2018 to 2023, the COVID-19 pandemic has supercharged the amount […]. The post AI, Communications, and COVID: Leveraging New Tools to Deliver Smarter Conversations appeared first on DATAVERSITY.

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Improve Your Market Research Game With These Top 6 Free & Paid Tools

Digimind

The “age of the digital” should really be called the “age of information”, as it facilitates everything we do, and all decisions we make when it comes to our lives - professionally and personally. This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Will They Blend? Meeting the Semantic Web

Dataversity

Click to learn more about author Martyna Pawletta. Let’s see if we can serve pizza via the Semantic Web and an analytics platform. Will they blend? Ontologies study concepts that directly relate to “being,” i.e., concepts that relate to existence and reality as well as the basic categories of being and their relations. In information science, […].

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Improve Your Market Research Game With These Top 7 Free & Paid Tools

Digimind

The “age of the digital” should really be called the “age of information”, as it facilitates everything we do, and all decisions we make when it comes to our lives - professionally and personally. This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media.

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Good AI in 2021 Starts with Great Data Quality

Dataversity

Click here to learn more about Heine Krog Iversen. More and more companies want to use artificial intelligence (AI) in their organization to improve operations and performance. Achieving good AI is a whole other story. AI initiatives can take a lot of time and effort to get up and running, often exceeding initial budget and […]. The post Good AI in 2021 Starts with Great Data Quality appeared first on DATAVERSITY.