Tue.Jan 25, 2022

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ZoomInfo Partners with Google Cloud to Speed Up Data Processing

Zoominfo

For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities.

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Keep customers happy – Monitor, respond, and action customer comments with Review Sites

mention

As a marketer, business owner, or customer service representative you know the importance of maintaining happy customers. Then there’s no doubt that online reviews strongly influence a customer’s opinion about a business, their loyalty, and their purchasing decisions. We’ve seen a substantial increase in the number of online reviews in the last couple of years, meaning it is getting harder to maintain brand reputation online.

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Lead Nurturing 101: Definitions & Best Practices for Inbound Marketers

Weidert Group

When someone’s out fishing and they get a bite, they understand that it’s not over. There’s work to be done yet , reeling that fish in with deliberate action and finessse. Reel the line in too eagerly, and the connection will break ; reel it in too slowly, and what snagged it in the first place may jiggle loose and lose contact — or something else may come along and snatch it away.

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5 Steps to Gathering the Competitive Intelligence Data You Need to Succeed

Evalueserve

Data is king in big business nowadays, and competitive intelligence data is the gold standard. The data analytics industry was worth $215.7 billion in 2021, according to Statista. This is expected to rise by 27% to over $274 billion in 2022. It’s easy to understand why. When you aggregate competitive intelligence (CI) at scale you can identify patterns, opportunities, and weaknesses, then devise strategies to address them.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Harnessing the Power of Today’s Data Requires Premium Data Management Tools

Dataversity

Data is the strongest weapon in any enterprise’s arsenal. With proper Data Management tools, organizations can use data to gain insight into customer patterns, update business processes, and ultimately get ahead of competitors in today’s increasingly digital world. With IDC predicting that there will be 175 zettabytes of data globally by 2025, many solutions have emerged on […].

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Why Zero Trust and XDR Are the Future of Data Security

Dataversity

Zero trust is a data security model that aims to protect networks against all devices and users. The model assumes that any device and user can be compromised at any time, and therefore should not be trusted even if they were previously authenticated. Traditional data security approaches use firewalls and virtual private networks (VPNs) to […].

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Top data preparation challenges and how to overcome them

Athena Solutions BI

Read this article on the TechTarget website.

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Worst Data Security Threats Remote Workers Can’t Ignore

Smart Data Collective

Data security is becoming a greater concern for companies all over the world. The pandemic has contributed to these issues. A number of hackers started targeting companies for data breaches during the pandemic, partly because so many employees were working remotely. The frequency of data breaches is not likely to subside anytime soon. Many companies are making work-from-home models permanent, which means data threats are going to be as common as ever.

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