Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Research 290

Research Market Segmentation Technology Technology 290

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Harry Kemsley , president of national security and government at Janes, argued in an opinion piece for The Hill that open source intelligence is at the apex of transforming how national security organizations conduct intelligence analysis. Despite its wide availability and potential as a resource for real-time indications and warnings, OSINT remains unexploited to its fullest extent, Kemsley said.

Security 194

Security Security Analysis Intelligence 194

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

Marketing 147

Marketing Marketing Sales Finance 147

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Multinational electronics company Samsung said on it website that while the world is more connected than ever before, there remains a need to make customers’ experiences with their devices more seamless and consistent. Today, the market demands that network operators offer constant access to millions of devices while supporting enormous data flows without failure, a major challenge for any company.

Intelligence 181

Intelligence Intelligence Management Learning 181

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

OCTOBER 5, 2021

Take a trip with us for a moment. Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport. For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but yo

Travel 130

Travel Globalization Education Sales 130

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Rubrik is currently searching for a qualified individual to serve as the company’s director of competitive intelligence, for placement in its offices in San Francisco, California. The recruitment effort tries to fill a key vacancy in the product management and marketing team so the next hiree can expect to play a crucial role in developing the company’s market intelligence organization.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3 billion by 2025.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Modis, a subsidiary of the Zurich-based Adecco Group , said the preferred applicant should be a resident of Boise City or is willing to relocate to Idaho independently.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers?

Marketing 130

Marketing Marketing Copywrite Profiling 130

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Security Intelligence offers readers information-gathering insights as well 10 open-source intelligence tools which it claims are compatible with commonly-used security software. Contributing editor David Bisson said that finding the right OSINT tool for one’s business or agency can significantly reduce the organization’s attack surface.

Information 104

Information Management Security Security 104

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Keep reading to learn about 14 of the most innovative and socially responsible leaders of the past few years, and be sure to look out for their names in the years to come.

Business 130

Business Education Innovation Hospitals 130

Wink Intel

OCTOBER 5, 2021

Non-Variable UL. Sales for the second quarter of 2021 were $779 million, compared with sales of $659 million for the second quarter of 2020. Second quarter non-variable life sales were up nearly 20% when compared to the previous quarter and up more than 18% as compared to the same period last year. Total 2Q21 non-variable universal life sales were $779,272,859.

Sales 98

Sales Banking Marketing Marketing 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts.

Restaurants 130

Restaurants Entertainment Security Security 130

Dataversity

OCTOBER 5, 2021

Click to learn more about author George Williams. In order to effectively back up all of data and resources with cloud disaster recovery, organizations need to craft a disaster recovery (DR) plan beforehand. This way, they will know exactly what to do and what to back up, and will save a lot of time and […]. The post What to Know Before Crafting a Cloud Disaster Recovery Plan appeared first on DATAVERSITY.

Learning 98

Learning Education Information 98

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level.

Marketing 130

Marketing Marketing Retail Gaming 130

Netbasequid

OCTOBER 5, 2021

Consumers have a wide variety of brand options these days, and they’ve gotten comfortable with researching brands during the pandemic. That means that brands have to stay on their toes and listen closely to the wants and needs of their target audience. We’re not out of the woods with the pandemic, and there’s good reason for brands to be concerned with customer loyalty.

Innovation 98

Innovation Gaming Sales Win 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s not getting the job done. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Modis, a subsidiary of the Zurich-based Adecco Group , said the preferred applicant should be a resident of Boise City or is willing to relocate to Idaho independently.

Competitive Intelligence 80

Competitive Intelligence Competitive Intelligence Intelligence 80

Zoominfo

OCTOBER 5, 2021

The way people communicate in life, let alone in business, has transformed significantly over the years. The modern buyer is accustomed to the real-time, instant communication that the WhatsApps, Slacks, and Facebook Messengers of the world deliver — and they expect the same always-on communication in their B2B buying journey. This transformation gave birth to what we know today as chatbots, conversational marketing , live chat, etc, and they enable marketers to be more customer-centric in their

Sales 130

Sales Marketing Marketing Technology 130

Similarweb

OCTOBER 5, 2021

Imagine an engine. See the cylinders firing off? The oil greasing the cogs? We think of the engine as one unified machine when in reality it’s made of many moving parts. It’s the same for how you conceptualize search. Like an engine, search is composed of many parts including: Channels : Every search triggers results that contain relevant keywords for a query.

Win 59

Win Algorithm Research Analysis 59

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Zoominfo

OCTOBER 5, 2021

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. Yet, it seems the die-hard label lives on. Here’s why. What Is an MQL? Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. The MQL’s actions (for example, providing contact information in return for downloading a whitepaper) signal their purchasing potential and readiness to talk to sales.

Sales 130

Sales Marketing Marketing Information 130

Weidert Group

OCTOBER 5, 2021

It’s a good feeling to open your website metrics dashboard and see a spike in the numbers of visitors and page views. People are finding your content. Awesome! As you dig deeper, however, the exhilaration can quickly fade if numbers of form submissions and new leads have remained stagnant. You don’t just want more traffic. You want more leads. Capturing the attention of an audience has little value if you can’t capture their contact information.

Sales 59

Sales Information Marketing Marketing 59

Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple.

Sales 130

Sales Marketing Marketing Information 130

SCIP

OCTOBER 5, 2021

Only 5 seats are left for SCIP?s workshop on maximizing the ROI from MCI software. VIRTUAL TRAINING. Maximize the ROI from Market & Competitive Intelligence Software. Only 5 Seats Left. Registration Closes this Friday. Workshop held Oct. 12 - 14 (2.5 hours mid-day). "This was a great training opportunity, and very useful for Honda.". David Horst - Honda.

SCIP 52

SCIP Competitive Intelligence Competitive Intelligence 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Sales 130

Sales Marketing Marketing Profiling 130

Domo

OCTOBER 5, 2021

Like chocolate, movie marathons, and all-you-can-eat shrimp buffets, data is a good thing that’s easy to have too much of. If you give your users access to all your data, they can quickly become overwhelmed with where to focus, preventing you from telling the story you want to communicate. At the same time, if you limit their access to data, you risk preventing users from being able to explore on their own and answer questions.

Learning 52

Learning IT 52

Zoominfo

OCTOBER 5, 2021

Scenario Interacting with prospects via chatbot is a valuable opportunity to connect in real-time, answer their questions, and point them in the right direction. However, the buyer has control over these conversations and can leave at any time. If a prospect abandons a conversation before providing contact information or filling out a form, use the IP and company data in ZoomInfo’s Intelligence platform to identify the chatbot visitor’s company and enrich that data to identify the co

Intelligence 100

Intelligence Intelligence Information Marketing 100