Wed.Jul 21, 2021

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5 Inspiring, Real-World Competitive Advantage Examples

Crayon

In business, getting a leg up on the competition isn’t easy. And it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.

Advantage 662
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6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

Knowledge 359
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How to Monetize Your Instagram Profile – Strategy Guide

mention

Millions of brands use Instagram every day, engaging with their fans and driving brand awareness. From mega-companies such as L’Oréal to mom-and-pop stores, businesses of every size benefit from a strong Instagram presence. Have you always wondered how you could join these companies and make money on Instagram? Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable.

Profiling 261
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Who Benefits from Win Loss Analysis?

Primary Intelligence

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing.

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Emerging Themes as We Return to School & Work

Netbasequid

Whether you are a brand intelligence wizard or just getting a grip on consumer and market intelligence, a grasp of emerging trends is always the next step forward. Why is that? Because emerging trends and themes always define the future, and brands and institutions must adjust to stay competitive. Themes that emerge on the social landscape are the work of the voice of the consumer in action.

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Meet Digital Marketing Intelligence’s Fresh Features – July 2021

Similarweb

Looking for the best topics to drive traffic to your videos or ways to land better referral sites? We have key updates for you (and more). . Welcome to our monthly update on all the feature developments for the Digital Marketing Intelligence solution. . Read on to get the latest. . Keyword Generator: Making it big on YouTube. It’s no secret that YouTube’s home to countless how-to videos, vlogs, and product reviews.

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July 14th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates External Data Guide to People Analytics As companies adapt to a brave new post-pandemic world, innovative HR leaders leverage external data to gain actionable insights on labor market trends. Download our External Data Guide to People Analytics to stay ahead of your competitors' hiring and recruitment tactics, employee sentiment, competitive job marketing, diversity and inclusion metrics, and more.

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Digital Payments: In 2020, Contactless Payment Apps Reigned Supreme

Pathmatics

Money transfer and payment apps are seeing an unprecedented spike in adoption and usage. While these initial surges aligned with retail business closures and statewide stay-at-home orders, the gradual proliferation of contactless payment apps reflects consumers' mounting desire for both convenience and safety in how they manage their financial lives.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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I QUIT! The When and How of Resignation!

Elegant BI

I have accepted numerous resignations in my time as a business owner and manager, and the nature and tone of those resignations is as varied as the people working in, and with, my business over the past twenty years. After years of experience in this regard, I have concluded that, while there are many ways to quit your job, there are definitely right ways and wrong ways to take on this process.

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How to Diagnose Your Organization’s Data Assets

Dataversity

Click to learn more about author Declan Owens. Before relying on analytics for all or part of your strategic decision-making, it’s critical to implement suitable processes to ensure that data flows smoothly through all business departments while preserving its quality, accessibility, usability, and security using these tips. For data assets to be fully profitable for […].

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Tally Users Can Manage Results with Analytics and Tally KPI Key Performance Indicators!

Elegant BI

The Tally ERP Solution is a popular accounting and financial application used by many business professionals for day-to-day data entry and reporting. Business users have become very familiar with this application and they use it to fulfill their responsibilities. But, in today’s business environment, business managers and senior executives are including measurable results and metrics in performance reviews and businesses are expecting every team member to make recommendations and present data th

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The Last Barrier to Consumer AI Adoption

Dataversity

Click to learn more about Rachel Roumeliotis. It’s not uncommon for people to fear what they don’t understand, and this sentiment holds true for consumer attitudes towards artificial intelligence (AI). Whether rooted in fantasy (robots taking over the world) or reality (Google Home listening in on our conversations) there’s a lot of work to be done selling […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Power of Managing by Exception—and How to Unlock It

Domo

There’s a difference between having your finger on the pulse of your business and having your hands all over it. The former gives you both the information and the time to act with confidence, while the latter creates bottlenecks that can do far more damage than any minor discrepancy you might catch could. Managing by exception is effective. And it’s simple.

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One Secret to Improve SEO in 2021: Guestographics

Moz

Link building remains an important tool in the content marketing world, but we’ve exhausted the typical strategies by overusing them. One method to improve SEO and brand awareness that marketers haven’t utilized broadly yet: designing guest infographics.