Thu.Jun 02, 2022

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Making the Case for CI Software? Here Are 3 Tips

Crayon

A few weeks ago, we showed you how to make the case for an official competitive intelligence program. We showed you, in other words, how to convince an executive decision-maker (EDM) that CI is a vital, complex process—something that needs to be a priority for at least one person.

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Cloud Automation Drives the Trend of E-Procurement Technology

Smart Data Collective

Cloud technology is becoming an increasingly important part of modern business. Global companies are projected to spend around $495 billion on cloud services this year. One of the biggest reasons cloud technology is becoming important is that it is helping companies make e-procurement possible. Cloud Automation Helps. Many offices have started taking their business practices remote and operating online.

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FIRST QUARTER 2022 LIFE INSURANCE SALES

Wink Intel

Non-Variable UL. Sales for the first quarter of 2022 were $737 million, compared with sales of $653 million for the first quarter of 2021. First quarter non-variable life sales were down nearly 14% when compared to the previous quarter and up nearly 13% as compared to the same period last year. Non-variable universal life (UL) sales include both indexed UL and fixed UL product sales.

Sales 105
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How to Build a Strong Remote Marketing Team

Owler

Every organization needs a marketing team to grow and nurture leads , whether small or large. Using a dedicated team allows you to effectively conduct marketing research and target the right audience. Your team can use tools like Owler Pro to gather information about your ideal prospects. This information helps you guide your leads through the sales funnel and hand them over to the sales team.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Wink, Inc. Releases First Quarter, 2022 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. INDEXED LIFE SALES HAVE HIGHEST-EVER FIRST QUARTER SALES . Wink, Inc. Releases First Quarter, 2022 Life Sales Results. Des Moines, Iowa. June 2 nd , 2022 – Wink, Inc. released the first quarter, 2022 life sales results in its 99 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 105

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How to Create an Ebook That Generates Solid Marketing & Sales Leads

Weidert Group

So, you’ve decided that an eBook is the right advanced content format for your target buyer persona. That’s great, because a B2B eBook that’s chock-full of authoritative, original content can be a valuable part of your inbound content marketing program. There’s just one key question remaining, and that’s, well … how to create an eBook. No need to worry.

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How AI Can Help Identify Opportunities Before They Expire

Dataversity

Opportunity knocks but once. It’s true – great opportunities must be seized when they come. But it’s also important for organizations to watch for signals and identify opportunities to stay ahead of the curve. Trend identification can span across a broad range of industries and functions such as financial institutions, competitive intelligence, strategic advisory, innovation scouting, and business […].

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

CXL

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. Because every business adapts ABM to suit their own growth model, the definition changes to fit. But, one thing’s for sure: getting clear on what ABM means to your company is critical to making it work.

Win 82
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What is Customer Data Integration (CDI) & How to Do It

Netbasequid

Customer data integration (CDI) is the process of unifying the data collected at various customer touch points. And when properly captured and analyzed, consumer data can reveal a wide range of useful information for the business. Let’s see how it looks! In marketing, a touchpoint is a point of contact between a consumer and a brand. To use a metaphor, this contact slowly reveals the temperature and texture of the brand, making an impression on the consumer.

IT 98
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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9 Account-based Marketing Case Studies

CXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In this article, we’ll break down nine account-based marketing case studies from brands that hit and exceeded their business goals with ABM strategies and tactics.

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7 Account-Based Marketing Examples and Lessons

CXL

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success.