Crayon
JANUARY 5, 2021
The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. OK, maybe it’s not so beloved - after all, it can be daunting and challenging to come up with “the perfect plan” to hit those great big goals this year. When you need to start somewhere, it can be helpful to think through the questions you want to answer around growth, strategies, and obstacles.
Smart Data Collective
JANUARY 5, 2021
We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It’s a near-supernatural, multi-layered vortex that pulls in leads from the wider world, then draws them down toward closing.
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Octopus
JANUARY 5, 2021
How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. Most of us work within competitive markets. So, keeping an eye. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence.
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
FedSavvy
JANUARY 5, 2021
Introduction to mind mapping. Have you ever been thrown into a capture for a complex opportunity that seems to invite a crowded competitor field? It can be challenging to understand the core requirements of a contract in a short period of time and to narrow down a group of competitors to focus on. Consider mind mapping as a tool to help you simplify this process.
Zoominfo
JANUARY 5, 2021
What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Netbasequid
JANUARY 5, 2021
. Many brands have felt the pressure to fast-forward their digital transformation this year. It’s a big undertaking for sure – and the quicker, the better. But that doesn’t mean cutting corners. Here we’ll look at a few competitive intelligence tips for direct-to-consumer (DTC) brands to master their digital transformation. Dialing in your competitive intelligence and consumer intelligence to what other brands are getting right means efficiency.
Infegy
JANUARY 5, 2021
Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on the channel. there’s a discrepancy in documented users and active users on social channels. social listening helps you listen across all the channels for brand mentions including review sites, social platforms and forums.
IBI
JANUARY 5, 2021
Dear Valued Customer, Following our announcement in October to acquire Information Builders Inc. (ibi), I’m excited to share that the transaction has officially closed and welcome you to TIBCO. Both TIBCO and ibi share a passion for helping you solve your most critical business challenges. This acquisition marks the addition of ibi’s data management and analytics capabilities to the innovative TIBCO Connected Intelligence platform.
Intriccately
JANUARY 5, 2021
Businesses rely heavily on internal metrics to drive decisions. But external data that provides competitive intelligence is becoming an equally critical input for delivering better positioned products and services. Especially in the technology sales and marketing environment, where competition is tight.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
JANUARY 5, 2021
Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance, I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. Last year I wrote the […]. The post Dear Laura: Disrupting Data Governance appeared first on DATAVERSITY.
SCIP
JANUARY 5, 2021
ETHICS. TRAINING. KEY TOPICS. PREDICTIVE INTELLIGENCE WORKSHOP (JAN. 12 & 14). OBJECTIVE: Show participants how to incorporate Prediction Markets (an innovative and highly accurate methodology to forecast trends & disruptors) into your market & competitive intelligence strategy. This is an all-new workshop. Use data-powered prediction markets, rather than simply modeling past results.
Wink Intel
JANUARY 5, 2021
I have been noticing some things lately that I find both troubling and consistent with things I have known and been speaking and writing about for some time. That’s the struggle the industry has when it comes to promoting and discussing the very important issues facing today’s and tomorrow’s retirees. Click HERE to read the full story via INN.
Digimind
JANUARY 5, 2021
Social Media Management, Analytics, And You.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Wink Intel
JANUARY 5, 2021
A New Jersey federal judge has dismissed a shareholder lawsuit against Prudential Financial Inc over its alleged failure to boost the reserves it held for future life insurance policy claims, saying the investors had failed to allege a false statement. Click HERE to read the full story via Reuters. The post Prudential beats shareholder suit over life insurance reserves appeared first on Wink.
Smart Data Collective
JANUARY 5, 2021
As the needs and goals of a business change, so does the way it utilizes technology. Moving to the cloud and, in turn, leveraging different cloud configurations to run operations is a sound strategy for success. Hybrid cloud solutions, in particular, are experiencing a global surge in adoption. Per a comprehensive report by IBM, hybrid cloud solutions reduce total ownership costs by 54%, hybrid clouds create innovation, make the operation more efficient, and ultimately improve relationships with
Wink Intel
JANUARY 5, 2021
In the highly regulated financial services industry, there may be sound reasons for Finra’s two-year expiration on securities licensing. Click HERE to read the full story via InvestmentNews. The post Finra licensing policy puts women at a disadvantage amid COVID appeared first on Wink.
Domo
JANUARY 5, 2021
As one of the leading collaboration platforms on the market, Box is used to easily store and share files remotely for use across an entire enterprise. Cloud-based access to files means employees can collaborate on documents such as spreadsheets without having to email them back and forth. To get the most out of Box, though, employees need to have access to the right folders, know which files are where, and be able to make sense of the data in the documents themselves.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wink Intel
JANUARY 5, 2021
[Structured] annuities (a.k.a. RILAs) are poised to exhibit robust growth as additional large, reputable insurers enter the space with innovative concepts. [Structured annuities] have garnered steady growth in recent years to reach a quarterly record of nearly $5 billion in 4Q 2019, according to Cerulli’s latest report, U.S. Annuity Markets 2020: A Decade of Adaptation.
Acoustic
JANUARY 5, 2021
Meeting your customers where they are is paramount to the success of any marketing team. As a result, text message (or SMS) marketing is one of the most efficient channels in a marketer’s toolkit. In fact, SMS conversion rates increased 169% year-over-year. With stats like that, SMS is considered integral to mobile and overall marketing strategy. Understanding the ins and outs of an SMS approach is no easy feat.
Wink Intel
JANUARY 5, 2021
The new year is beginning with momentum for a state-level regulation designed to strengthen consumer protections surrounding annuity sales. Click HERE to read the full story via InvestmentNews. The post Momentum picks up for state-level best interest rule on annuity sales appeared first on Wink.
Wink Intel
JANUARY 5, 2021
Much has been written about the benefits of converting retirement assets in a traditional IRA to a Roth IRA. During 2020, Roth conversions received a lot of favorable press with tax rates being low and the stock market being depressed for part of 2020. This is a retirement savings strategy that might be beneficial for some of your clients, but like any financial strategy it should be looked at on a case-by-case basis to determine if it is a good fit for a particular client.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
JANUARY 5, 2021
It’s not provocative to say that 2020 has been a strange year, and that extends to every line of business in insurance. As witness to over 1 billion online comparison shopping events for major-life purchases — of products like insurance and consumer finance products — every quarter, Jornaya acts as a proverbial front-row seat for trends in the consumer buying journey as they develop.
Wink Intel
JANUARY 5, 2021
Adults age 70 and older have increased their debt since the Great Recession — largely due to mortgage payments — and this hampers their ability to overcome “negative events” as they age, according to a recent study by the Center for Retirement Research of Boston College. Researchers Barbara A. Butrica and Stipica Mudrazija looked at how financial security changes as people near retirement, outlining reasons for debt and noting that “substantial debt burdens can make retirees less financially res
Wink Intel
JANUARY 5, 2021
As clients age, the decumulation of retirement savings takes center stage. This process begs the question: How can advisors adjust current portfolios, even slightly, to best help older clients? Christine Benz, Morningstar’s director of personal finance recently reviewed the portfolio of a married couple in their 70s, who mainly live off his Social Security and her teacher pension, as well as a sizable investment portfolio of $1.4 million.
Wink Intel
JANUARY 5, 2021
Genworth Financial Inc. and China Oceanwide Holdings Group Co. Ltd. today said they will shift to using a merger agreement without an end date. Genworth said it will begin executing a plan that serves as an alternative to the company being acquired by China Oceanwide. China Oceanwide has been trying to acquire Genworth since October 2016, in a deal with an estimated value of about $2.7 billion.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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