Tue.Apr 12, 2022

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The top 10 IT outsourcing service providers

CIO

Everest Group’s annual ranking of the top IT service providers saw some movement this year compared to last, but one thing that remained unchanged was Accenture’s place at the top of the list. In fact, it was the sixth year in a row that the $50.5 billion firm was recognized as the overall leading service provider of the year. “Knocking Accenture down a peg or two is easily the biggest challenge for other players in the industry,” says Abhishek Singh, partner with Everest Group.

IT 829
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3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

Crayon

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps.

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How to Write Your Best Brand Positioning Statement

Netbasequid

A brand positioning statement is a summary of the marketing objectives of a business. It is based on the idea that, to be successful, a brand must find and occupy a unique spot in the marketplace. And we’re going to show you how to write one that speaks to yours! Beyond the commodity offered, marketing plays a special role in carving out the market, shaping brand perception, and influencing customer behavior.

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Leverage Key Performance Indicators to Achieve Results!

Elegant BI

Key Performance Indicators and Performance Management are Crucial to Business Agility! When a business takes on the task of going from an opinion-based, guessing game environment to a metrics-based, fact-based environment, it must decide WHAT to measure. Metrics are fine, but deciding what is important to measure is crucial. You can measure the wrong things and end up knowing nothing about what is happening in your enterprise, and which tasks and activities are contributing to your bottom line,

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Use Customer Service in Your Marketing Plan

Weidert Group

(To the tune of “The Candy Man”). “Who can take your products? (Who can take your products?) Give ‘em good reviews Give ‘em good reviews) Write ‘em up on Google and then rate ‘em more than “2” The customer (The customer) The customer can (The customer can)”. The customer, whether it’s an individual consumer or another business, is the reason your company exists in the first place.

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National Identity Management Day Is More Relevant Than Ever

Dataversity

Employees are leaving their jobs at unprecedented rates amid what many are calling the Great Resignation. While resulting labor shortages appear to be the most immediate issue to address, beneath the surface is another urgent challenge for business leaders: securely onboarding and offboarding employees. Many of today’s offboarding processes allow former employees continued access to […].