Crayon

FEBRUARY 25, 2021

No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization. We’ve already discussed what product marketing does within an organization, and now it’s time to dig into what product marketing might look like within an organization.

Marketing 485

Marketing Marketing Management 485

Cipher

FEBRUARY 25, 2021

Our consulting team has just finished their first major study of the year, and we are releasing it just for you!

IT 331

IT 331

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. You have launched your startup.

Startups 252

Startups Marketing Marketing Algorithm 252

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 240

Sales Profiling Marketing Marketing 240

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

FEBRUARY 25, 2021

Artificial intelligence is quickly becoming a central focus of countless businesses. Savvy small businesses recognize that AI technology can assist them with almost every aspect of their operations, including employee management, trend forecasting, fraud prevention and financial management. Due to these benefits, the global market for AI is projected to be worth $733 billion by 2027.

Competitive 156

Competitive Business Algorithm Technology 156

Weidert Group

FEBRUARY 25, 2021

The past year changed how businesses approach marketing. Early in 2020, we all learned that things can change at the drop of a hat, and B2B companies quickly realized just how important it was to be agile. Approaches once thought evergreen, such as more traditional marketing and in-person strategies, were upended almost overnight. In 2021, businesses aren’t just focused on recouping their losses, but taking their companies to the next level.

Marketing 94

Marketing Marketing Loss Advantage 94

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users.

Sales 208

Sales Brainstorming Marketing Marketing 208

John Daniel Associates

FEBRUARY 25, 2021

John Daniel Associates has been delivering Business Intelligence (BI) solutions to our clients for 25 years ! Yes, we are celebrating 25 years of helping people within companies looking for better, faster, easier ways to look at the intelligence gained from their data to help improve their business. So many things have changed over the years, and yet so many others stayed the same.

Hospitals 52

Hospitals Business Intelligence Technology Technology 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales 177

Sales Profiling Marketing Marketing 177

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Resonate

FEBRUARY 25, 2021

This is a breakout time for OTT media services. Americans are spending more time at home and looking for socially distant ways to entertain. These days, 41 percent of people are watching TV through a streaming service, with streaming content accounting for 25 percent of all TV viewing. What Does This Mean for Advertisers? OTT ad spend was predicted to hit $9 billion in 2020, up 28 percent from 2019.

Entertainment 52

Entertainment IT Education Capital 52

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What Are Swim Lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals.

Win 130

Win Sales Marketing Marketing 130

Dataversity

FEBRUARY 25, 2021

Click to learn more about author Neerav Parekh. Data is the new oil, and unlike oil, we are never going to run out of data. With more and more data being produced each minute, businesses have massive, complex datasets that are difficult to deal with. Digging deeper into the data to uncover valuable insights is […]. The post The Future of Augmented Analytics: Adding the “Why” into Your Business Reports appeared first on DATAVERSITY.

Business 52

Business Learning Business Intelligence Education 52

Moz

FEBRUARY 25, 2021

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the whiteboard image above to open a high resolution version in a new tab!

Profiling 63

Profiling Loss Advantage Advantage 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

FEBRUARY 25, 2021

Diversity has always been an important topic, and in 2020 it reached a head. And the entertainment industry is taking it seriously. This year they tackled diversity through the Golden Globes Awards, shining a light on women and people of color, while winning consumer love online. Golden Globes earning overwhelmingly positive posts for 2021. . We will talk about this and use consumer intelligence to inform us as we go, giving special attention to: Why diversity is a must have.

Win 84

Win Entertainment Travel Market Intelligence 84

Dataversity

FEBRUARY 25, 2021

Click to learn more about author Anurag Kahol. This past year proved to be a time of dramatic change for companies and consumers all around the world. The remote work shift led to a surge in cloud usage as users, devices, apps, and data were forced to move off-premises. In fact, 54 percent of organizations […]. The post Maintaining Consumer Privacy in a Remote Work Era appeared first on DATAVERSITY.

Learning 52

Learning Security Security Management 52

Similarweb

FEBRUARY 25, 2021

Google Ads gave us an early Valentine’s Day gift. No, it wasn’t a box of chocolates or free ads for the holiday. . They announced that the sun is setting for Modified Broad Match – one of the keyword match types used to determine which searchers receive your ads. This is yet another impactful (and sudden) change for paid search marketers. . Keywords kick off their migration to the updated match type beginning in late February.

Airline 64

Airline IT Research Marketing 64

John Daniel Associates

FEBRUARY 25, 2021

While Qlik offers abundant system-wide logging, application specific logging remains somewhat inaccessible. Moreover, it is difficult to configure and requires parsing to obtain what is required. In this article, we’ll construct a custom function that leverages existing Qlik Script logging. This will make message customization and retrieval simple, effective, and reusable.

Information 52

Information IT 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive