Sun.Feb 07, 2021

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Effective Marketing Strategies in 2021 Have These 5 Elements

Alexa

It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever. They wanted to know their favorite companies still cared for them during challenging times.

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Supercharge Your Keyword Strategy: 6 New Features You Need Now

Similarweb

Ready to power your keyword strategy? We have good news. . We’ve been busy building and releasing a whole host of amazing new keyword research tools and features over the last few months – thanks to our customer feedback. As a result, we increased the keyword research capabilities even further. . With the most comprehensive SEO tool on the market, we deliver insights on keyword research that can’t be found anywhere else, so you can build a winning content marketing strategy now and continuously

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Local SEO Tips for Electric Vehicle Charging Stations

Moz

Posted by MiriamEllis. Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting.

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Why Budweiser, Kia, and Planters are bowing out of Super Bowl 2021 

Pathmatics

Super Bowl Sunday is the one day Americans not only tolerate ads--they’re a can’t miss part of the game-day experience. This year’s Super Bowl will be remembered by a noticeable absence of household brand names. Instead of shelling out a cool $5.5 million for a 30-second spot in Super Bowl LV, big-name brands are opting to spend that money elsewhere.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.