Tue.Mar 08, 2022

article thumbnail

Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

article thumbnail

What is the True Cost of Bad Data for Your Business?

Zoominfo

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data.

Business 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wink, Inc. Releases Fourth Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . INDEXED LIFE SALES BRING ANOTHER RECORD-SETTING YEAR! Wink, Inc. Releases Fourth Quarter, 2021 Life Sales Results. Des Moines, Iowa. March 3rd, 2022 – Wink, Inc. released the fourth quarter, 2021 life sales results in its 98 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 98
article thumbnail

Survey at-risk customers

Zoominfo

Scenario Identifying customers at risk of churn through a survey allows you to pinpoint renewal problems before they happen, potentially saving those customers. Email surveys to clients ahead of their renewal cycle to highlight any issues. If possible, include a gift offer to encourage participation. Assess their responses and take appropriate corrective actions to save the account.

Marketing 100
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Forbes recognizes American National as one of ‘America’s Best Insurance Companies’

Wink Intel

GALVESTON, Texas, March 04, 2022 (GLOBE NEWSWIRE) — American National Insurance Company has been listed by Forbes as one of “America’s Best Insurance Companies” for 2022. The Galveston-based insurer was one of only 90 insurance companies across the nation to be recognized by the publication on its list of top insurers. To determine which companies were best serving consumers, Forbes partnered with Statista to survey more than 16,000 customers and get their feedback on these companies’

article thumbnail

Swap or add products mid-cycle for low usage customers

Zoominfo

Scenario For customers with low product usage, it’s better to get ahead of possible problems midway through a contract, rather than waiting for the client to ask for a refund or decline to renew. To avoid down-sell and preserve the account, initiate a mid-cycle conversation with the customer and swap or add products and services in exchange for features with low use.

Sales 100

More Trending

article thumbnail

Address low feature usage

Zoominfo

Scenario When customers aren’t using the full scope of the product they’re paying for, there’s a down-sell risk. Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Then deploy customer messaging highlighting the benefits and value of those features to show them how they can derive maximum value from their subscription.

IT 100
article thumbnail

TIAA, WNBA, and NCAA Elite Join Forces to Spotlight Retirement Inequality and Close the 30% Retirement Income Gap Between Women and Men

Wink Intel

NEW YORK , March 1, 2022 /PRNewswire/ — TIAA , a leading provider of secure retirements, is shining a light on the staggering 30% retirement income gap between men and women through its new #retireinequality movement. Women still earn less—just 82 cents on the dollar compared to men 1. Their unpaid work raising children and caring for elderly family members has widened the gap.

Sports 40
article thumbnail

The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. At ZoomInfo, we recognize five distinct stages of a lead lifecycle: identify, qualify, connect, close and expand.

Business 100
article thumbnail

Conning is Pleased to Announce its Newest Strategic Report- Global Mergers & Acquisitions in the Insurance Industry: 2021 Insurer Edition

Wink Intel

HARTFORD, Conn. , March 2, 2022 /PRNewswire/ — Insurer mergers and acquisitions moderated in 2021, but while the number of global insurance M&A transactions was down relative to the prior year, the total value of 2021’s M&A transactions increased, according to a new study by Conning. There were 1,327 global M&A transactions across the insurance underwriting, distribution, and services sectors in 2021. “This was a 1% decrease from 2020,” said Steve Webersen

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Deadly Sins in Proposals: The Hits Keep Coming

FedSavvy

Oh the mistakes that are made leading to some very expensive losses are ever so avoidable. Bear these in mind so you can avoid spending bid and proposal funds on losing proposals and then more on legal fees for a losing protest. Sin #5: You don’t understand the evaluation tendencies of the agency. This sin is perhaps the most egregious one of all. You failed to study evaluation tendencies of your intended customer!

Win 130
article thumbnail

Broker Words—March 2022

Wink Intel

The insurance industry in general, to my mind, is often vilified in the media. During debates about Obamacare many were the pledges that “We won’t let your insurance company…” Insert your own example of actuarial necessity trumpeted as heartless greed-based malfeasance. And my morning newscast is plague-swarmed by Plaintiff’s Best law firms asserting that insurance companies are universally dedicated to hosing you.

40
article thumbnail

Life Insurance Buying Experience

Wink Intel

Boston, February 24, 2022 — While the life insurance industry has seen significant digitalization in the last few years—with improved speed, efficiency, and operational capabilities—very few companies have moved beyond e-app, e-signature, and e-delivery capabilities to analyze customers’ and agents’ journey maps and create holistic experiences. In a new Impact Report, Life Insurance Buying Experience: A Consumer Survey, research and advisory firm Aite-Novarica Group examines consumers’ recent ex

article thumbnail

Ameriprise to Host Events to Raise Female Representation

Wink Intel

Ameriprise Financial says it will be hosting events that aim to give more women career opportunities at the firm and in the financial services industry. The events, dubbed Career Compass, are designed to help women with different levels of experience explore opportunities on the path to becoming a financial advisor or embarking on another career in finance, Ameriprise says.

Finance 40
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Finally, a variable universal life insurance product built for fee-based investment advisors

Wink Intel

COLUMBUS, Ohio , March 2, 2022 /PRNewswire/ — Nationwide has launched a new variable universal life (VUL) insurance product built specifically for fee-based investment advisors that allows for management of funds within the product without a life license. Nationwide Advisory Variable Universal Life is a permanent life insurance policy with a customizable guarantee that keeps the cost of the protection separate from the rest of the investment.

article thumbnail

Kansas City Life Announces Fourth Quarter 2021 Results

Wink Intel

KANSAS CITY, Mo. , March 4, 2022 /PRNewswire/ — Kansas City Life Insurance Company recorded net income of $13.1 million or $1.36 per share in the fourth quarter of 2021 compared to a net loss of $0.8 million or $0.07 per share in the fourth quarter of 2020. Net income totaled $10.7 million or $1.11 per share for the year ended December 31, 2021 , down from $15.2 million or $1.57 per share for the year ended December 31, 2020.

Loss 40
article thumbnail

Nationwide minimum wage now $21 per hour

Wink Intel

COLUMBUS, Ohio , March 7, 2022 /PRNewswire/ — Along with a market-leading, flexible work model, Nationwide is again raising the minimum wage it will pay for its workforce. The Columbus, Ohio -based Fortune 100 insurance and financial services provider is raising its minimum pay to $21 per hour, effective April 4 , which makes it a leading employer providing one of the highest minimum wages in the country.

article thumbnail

Fidelity Life: Universal Life Insurance vs. Whole Life Insurance

Wink Intel

CHICAGO, March 04, 2022 (GLOBE NEWSWIRE) — While universal life insurance and whole life insurance are both kinds of permanent life insurance policies that can provide financial security for loved ones, they have several key differences. Universal life insurance may carry more flexibility, while whole life insurance comes with more stability. .

Finance 40
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

USA Life-Annuity Distribution & Marketing Annual 2021 – Weathering the Storm – ResearchAndMarkets.com

Wink Intel

DUBLIN–( BUSINESS WIRE )–The “United States Life-Annuity Distribution & Marketing Annual – Weathering the Storm” report from Conning, Inc has been added to ResearchAndMarkets.com’s offering. The 2021 Life-Annuity Distribution and Marketing Annual is this in-depth look at key market-facing issues affecting insurers.

article thumbnail

AM Best Affirms Credit Ratings of Principal Financial Group, Inc. and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating of A+ (Superior) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “aa” (Superior) of Principal Life Insurance Company and Principal National Life Insurance Company. Both are life insurance operating companies of Principal Financial Group, Inc. (PFG) [NASDAQ: PFG] and collectively are referred to as Principal.

IT 40
article thumbnail

Jackson Announces Full Year and Fourth Quarter 2021 Results

Wink Intel

LANSING, Mich.–( BUSINESS WIRE )– Jackson Financial Inc. (NYSE: JXN) today announced financial results for the 12 months and three months ended December 31, 2021. Full Year 2021 and Recent Highlights. Completed separation from Prudential plc and listing on the NYSE. Approved quarterly cash dividends and a $300 million share repurchase authorization in November with the first dividend payment made in December.

Loss 40
article thumbnail

KBRA Releases Research – Private Equity Investment in the Life-Annuity Market Is Here to Stay

Wink Intel

NEW YORK–( BUSINESS WIRE )–KBRA releases research on the trend of private equity investment in the life and annuity market. The report discusses how the factors driving insurers to divest—as well as the motivations of private equity/alternative asset managers (PE/AAM) to buy—are long-term considerations that will drive this investment trend to continue in the medium term.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Fortitude Re Enters Into P&C Reinsurance Transaction

Wink Intel

HAMILTON, Bermuda–( BUSINESS WIRE )–FGH Parent, L.P., the ultimate parent company of Bermuda’s largest multi-line reinsurer (together with its subsidiaries, “Fortitude Re”), announces the execution of a P&C loss portfolio transfer reinsurance agreement between Fortitude Reinsurance Company Ltd. (“FRL”) and JRG Reinsurance Company Ltd.

Loss 40
article thumbnail

AM Best Affirms Credit Ratings of Symetra Financial Corporation and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating of A (Excellent) and the Long-Term Issuer Credit Ratings (Long-Term ICR) of “a+” (Excellent) of Symetra Life Insurance Company and its subsidiary, First Symetra National Life Insurance Company of New York (New York, NY), together referred to as Symetra Life Group.

IT 40
article thumbnail

Principal Financial Group Announces 2022 Outlook

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–Principal Financial Group ® (Nasdaq: PFG) announced its 2022 financial guidance today, including strong growth from its refined business portfolio and $2.5-$3.0 billion of planned capital returned to shareholders. The guidance includes the expected impacts of the reinsurance transactions announced in January for the company’s in-force U.S. retail fixed annuity and universal life insurance with secondary guarantee (“ULSG”) blocks of business and add

article thumbnail

Pacific Life’s Four-Year Reign Ends as Top Seller of Indexed Life

Wink Intel

National Life Group dethroned Pacific Life in 2021, after the Newport Beach, Calif., insurer held the top spot for four straight years, according to Wink ’s Sales & Market Report. Click HERE to read the full story via LifeAnnuitySpecialist. The post Pacific Life’s Four-Year Reign Ends as Top Seller of Indexed Life appeared first on Wink.

Sales 40
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Annuity Sellers Face Rolling Economic Headwinds

Wink Intel

The Federation of Americans for Consumer Choice, joined by a number of independent insurance agents and agencies, sued the Department of Labor last month, claiming the new rule improperly “broadens the agency interpretation of who is considered a fiduciary.”. For now, the new rules are the rules and will make selling annuities more difficult, said Sheryl Moore, head of Moore Market Intelligence.

article thumbnail

Signal Advisors Takes a Big Swing

Wink Intel

The only technology-enabled IMO, Signal Advisors is now the fastest-growing IMO, too… In 2019, Signal Advisors launched with a simple vision – to be the first IMO built on a technology backbone. And they’ve certainly lived up to that vision. Today, advisors are leveraging a unified technology platform to manage all aspects of their business across annuities and life insurance – from electronic applications, new business dashboards, and case design to commission management across 30+ carrie

article thumbnail

Regulators Wary Of Disruptions To Hot RILA Market With New Rules

Wink Intel

Concerns over how much disruption to introduce to the thriving market for indexed-linked variable annuity products dominated a regulator subgroup call today. The Indexed Linked Variable Annuity subgroup is attempting to tweak nonforfeiture rules to better fit the unique ILVA products, also known as registered indexed-linked annuities or structured annuities.

article thumbnail

Biden Supreme Court Pick Has Been Sympathetic to Insurers

Wink Intel

Ketanji Brown Jackson — President Joe Biden’s Supreme Court pick — has ruled in favor of insurers or benefit plans over plaintiffs in a number of federal cases involving life insurance, health insurance and disability insurance. Jackson, 51. is a lawyer who now serves as a judge on the U.S. Court of Appeals for the District of Columbia. Click HERE to read the full story via ThinkAdvisor.

40
article thumbnail

The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.