Mon.May 03, 2021

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4 Things Intelligence Analysts Do That are a Waste of Time

Cipher

The role of marketing and competitive intelligence (M/CI) analyst seems to be constantly expanding. There is a never-ending stream of new data sources, rapidly changing markets, and constant disruption to keep on top of. But in reality, the way many companies approach CI is wasteful: in fact, our study found that over 75% of CI activities provide no value to companies.

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Competitor highlights: Raytheon Technologies

FedSavvy

Raytheon…a GOVCON mega-competitor. Just over a year ago, Raytheon and United Technologies Corporation (UTC) underwent a massive merger to create Raytheon Technologies. Headquartered in Waltham, Massachusetts, Raytheon Technologies is one of the largest global aerospace and defense companies in the world. The company provides advanced systems and services for commercial, military, and government customers, specializing in areas such as avionics, air and missile defense, electronic warfare,

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Why Reddit is a Social Media Channel That Matters to Marketers

Netbasequid

Forums have been a way for like-minded internet users to socialize over common interests since the beginning of the internet. They were the precursor to social media as we know it today. Many message boards saw users shift over to traditional social media through products like Facebook groups, but Reddit has shown its staying power. But from a marketing perspective, is Reddit social media?

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Maximizing the Value of Data for Your Health Care Organization

Dataversity

Click to learn more about author Helena Schwenk. The data value chain goes all the way from data capture and collection to reporting and sharing of information and actionable insights. As data doesn’t differentiate between industries, different sectors go through the same stages to gain value from it. There are, however, some challenges that are […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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TIDI Products Selects Weidert Group as Inbound Marketing Agency

Weidert Group

APPLETON, WI — Weidert Group, a nationally recognized B2B inbound growth agency for complex industries and Diamond Level HubSpot Partner, has been selected to develop and execute an integrated inbound marketing program for TIDI Products, a designer, developer, and manufacturer of medical devices and personal protective equipment (PPE).

More Trending

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Strategy-Analytics Revolution

SCIP

The strategy-analytics revolution. (@McKinsey). "By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.".

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Casey’s General Stores Selects Engage3 to Improve Efficiency and Provide Market Insights

Engage3

2,200 Store Convenience Operator to Expand Market Visibility & Insights. “In addition to the cloud-based visualization and insights that will now be available to us at Casey’s, we are excited about Engage3’s suite of mobile applications. CIM: MissionScanner provides efficiencies to what is a very manual process today” Keith Day, Retail Pricing and Analytics Manager for Casey’s.

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Best Practices to Utilize Your Customer’s Risk Profiles to Increase Revenue and Customer Experience

Dataversity

Click to learn more about author Stuart Tarmy. The pandemic has dramatically transformed a number of industries, including online banking and e-commerce. Some 86% of Americans now use online banking and e-commerce in the U.S. This number has exploded by over 44% from last year. Unfortunately, fraudsters have seized on this spike in online activity to […].

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New York Best-Interest Rule for Annuity Sales Struck Down

Wink Intel

The New York best-interest standard for annuity sales was struck down Thursday by the Appellate Division of the New York State Supreme Court for being “unconstitutionally vague.”. Formally known as the New York Department of Financial Services’ Amended Regulation 187, Suitability and Best Interests in Life Insurance and Annuity Transactions, the rule is “unconstitutionally vague,” the judges unanimously concluded.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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COVID’s rogue wave pummeled cruise lines, here’s how they’re recovering 

Pathmatics

Up until recently, cruises were the fastest-growing segment of the travel industry. But as the world closed its borders in response to COVID-19, the fallout created an elevated level of concern amongst the public surrounding the health and safety aboard cruise ships. As expected, there's been a significant financial impact for all cruise lines, making it challenging for these brands to attract travelers and thus result in closures.

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Factors Affecting Life Insurance Rates

Wink Intel

If the main reason you don’t have a life insurance policy is that you think it’s too expensive, you are in good company. Almost two-thirds of people who do not have a life insurance policy cited this reason, according to the 2020 Insurance Barometer from LIMRA, an industry-funded research company. Sixty-seven percent of respondents said they don’t have life insurance because they have other financial priorities.

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Big Data Creates Numerous New Perks in the Gig Economy

Smart Data Collective

Big data has played a huge role in the evolution of employment models. One of the biggest examples is with the growing gig economy. You probably have all the time in the world to reflect right now. Have you sat down and imagined a day where you do not have an office to report to, a boss to be bossed around by, and the freedom to work as per will? Well, all of this, which once existed only in films, or that’s what we thought, is now turning into reality as the world seems grimmer by the day

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The Rise of Platforms

Wink Intel

The era of the platform economy is here. Actually, it has been here for a decade or longer. Think Apple, Google, Airbnb, Microsoft, Uber, Amazon, Square, LinkedIn, Lyft, Facebook, and Tesla. The majority of the most valuable companies globally are now based on a platform business model, which is defined as: “the creation of digital communities and marketplaces that allow different groups to interact and transact”.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So I said, ‘All right, what’s his number?’ And he would not give me any of his contact information.”.

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Annuities & Taxes

Wink Intel

Tax season is often a time when people more seriously consider their future financial plans. Reviewing how their money was spent and saved from the previous year can lead one to consider new options for the future. Add to that the financial uncertainties created by the ongoing pandemic, and many are taking into account income strategies they may not have previously considered.

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How to be a good participant in a Black Hat review

FedSavvy

Participants make a Black Hat work. Over time, we have shared approaches to executing a good Black Hat review as a facilitator. Now it’s time to focus on one of the most critical ingredients – the participants! As the saying goes, “teamwork makes the dream work!” The merits of participants can make a Black Hat review work well or make it a tragic loss of time and resources.

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Insurance Leaders Look In The Mirror

Wink Intel

It was 1999 and everything about business was changing. The Internet was hot and growing! Ebay and Amazon launched within the previous 4 years. Napster debuted the peer to peer music file sharing network – the precursor to iTunes. It was all about e-business! Fast Company magazine was putting out 300-page monthly issues that covered the most innovative companies and people imaginable.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I was working on an account and had talked to someone a little bit lower in the organization. They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So I said, ‘All right, what’s his number?’ And he would not give me any of his contact information.

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Halo Investing Launches Annuities Platform, Helping Advisors Generate Reliable Retirement Income for Individual Investors

Wink Intel

CHICAGO , April 27, 2021 /PRNewswire/ — Halo Investing (“Halo”), the world’s first and only independent, multi-issuer technology platform for structured notes, today announced the launch of its new annuities platform. Built on Halo’s core marketplace, the new centralized marketplace enables financial advisors to explore, transact, and manage annuities in a simplified way.

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The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

Sales acceleration is a form of competitive intelligence (CI) in the sales enablement ecosystem. An effective accelerated sales strategy arms your business with timely data and insights that ramp up the velocity and relevance of sales conversations. With the right up-front research, your product positioning will be calibrated with market demand, your sales cycle will get more efficient, your pipeline will speed up, and your reps will gain the strategic clarity and tools to help them win.

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Ameriprise Financial Reports First Quarter 2021 Results

Wink Intel

MINNEAPOLIS–( BUSINESS WIRE )–Ameriprise Financial, Inc. (NYSE: AMP): Earnings Per Diluted Share. . Return on Equity, ex AOCI (1). . Q1 2021. . . Q1 2021. GAAP. $3.58. . GAAP. (1.1)%. Adjusted Operating. $5.43. . Adjusted Operating. 29.9%. Ameriprise increased its quarterly dividend 9 percent to $1.13 per share. First quarter adjusted operating earnings per diluted share was $5.43.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Business Users Can and Will Adopt Self-Serve BI Tools!

Elegant BI

Choose the Right Self-Serve BI Tools and Ensure User Adoption! When your business users are asked to take on yet another responsibility, they are likely to balk. Most companies are short-handed and expect more of their team members than ever before. There are a lot of good reasons to initiate data democratization and engage in digital transformation to modernize and improve the enterprise and to improve results.

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Nationwide to Back Tulsa Race Massacre Centennial Event

Wink Intel

Nationwide is supporting the 1921 Tulsa Race Massacre Centennial Commission by contributing cash and speakers to the commission’s Economic Empowerment Day conference. The two-day massacre started May 31, 1921. During the massacre, White residents of Tulsa set fire to homes and businesses in the Greenwood District, a neighborhood that had been popular with Black residents and included a “Black Wall Street” area.

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Competitive Intelligence Spotlight: Sid Shivam

Evalueserve

Hello Sid, thank you for taking the time to speak with us today! Before we jump into our questions, please share some background about yourself. I am an Associate Vice President for Life Sciences and Healthcare customers. From an operations perspective, I lead the overall research operations and solution delivery for our clients on projects encompassing Market Intelligence, Competitive Intelligence, Innovation Enablement, GTM Support, Sales Intelligence and others.

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Genworth Plans for Return to Long-Term Care Insurance Sales

Wink Intel

Executives at Genworth Financial Inc. want to work with other companies to get back into the U.S. long-term care insurance (LTCI) market. The Richmond, Virginia-based insurer also wants to team up with China Oceanwide Holdings Group Co. Ltd. — a company that spent more than four years trying to acquire Genworth — to sell long-term care (LTC) products in China.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Smarten Launches Clickless Analytics Natural Language Processing (NLP) Search Analytics for Business Users!

Elegant BI

Smarten announces its Smarten Clickless Analytics, a Natural Language Processing (NLP) Search Analytics tool designed for every business user, no matter their technical expertise or data skills. Natural Language Processing Search Analytics (NLP) is an easy-to-use search analytics technique that allows business users to create complex searches without endless clicks and complex navigation and commands.

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Pacific Life Introduces New Funds Designed to Address Today’s Consumer Needs

Wink Intel

NEWPORT BEACH, Calif.–( BUSINESS WIRE )–Pacific Life today announced two new portfolios to diversify its variable annuity investment lineup designed to meet today’s consumer needs: PLFA ESG Diversified Portfolio and JPMorgan Hedged Equity Portfolio. Both are available to consumers who purchase certain variable annuities from Pacific Life and are eligible for investment with an optional living benefit.

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New York Life Launches $1 Billion Impact Investment Initiative to Address Racial Wealth Gap by Investing in Underserved and Undercapitalized Communities over Next Three Years

Wink Intel

NEW YORK–( BUSINESS WIRE )–New York Life, America’s largest 1 and most admired 2 mutual life insurer, today announced a $1 billion impact investment initiative with the aim to address the racial wealth gap by investing in underserved and undercapitalized communities over the next three years with a focus on supporting small businesses, affordable housing, and community development.

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