4 Things Intelligence Analysts Do That are a Waste of Time
Cipher
MAY 3, 2021
The role of marketing and competitive intelligence (M/CI) analyst seems to be constantly expanding. There is a never-ending stream of new data sources, rapidly changing markets, and constant disruption to keep on top of. But in reality, the way many companies approach CI is wasteful: in fact, our study found that over 75% of CI activities provide no value to companies.
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