Wed.Sep 29, 2021

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Stop Asking Who Your Competitors are, Start Asking How You Compete

Cipher

At Cipher , we see many organizations take a misguided approach when it comes to competitive strategy , tending to operate primarily on a defensive basis. By focusing too much on identifying and monitoring competitors, organizations are consistently missing opportunities to innovate new technologies and business models that will move their business and market forward.

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An Analysis of Marketing In the Restaurant POS Industry (2021)

Crayon

In recent years, point of sale ( POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, running more efficient and organized businesses, and improving bookkeeping.

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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

Analytics has become very important in the field of marketing. A growing number of businesses are finding new analytics tools to streamline their marketing efforts in a variety of ways. A lot of analytics tools are focused around improving social media marketing. However, analytics technology can be just as valuable when it comes to search engine marketing as well.

Business 194
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Sales Coaching with Buyer Feedback

Primary Intelligence

Buyer feedback is the purest source of data to help you determine how and when to coach your reps. In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features.

Sales 129
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Data Pillars for a Modern Sales Automation Workflow

Zoominfo

A sales workflow is more than a series of tasks that you no longer have to perform manually. With the right data, automation can be a key part of keeping customers happy and increasing revenue. The key phrase here is “with the right data.” It’s the right data that tells you which accounts to target, which leads are qualified, when customers have problems, or where to direct visitors who come to your website.

Sales 100

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Power BI 101, What is Power BI

BI Insight

Many people talk about Power BI, its benefits and common challenges, and many more want to learn Power BI, which is excellent indeed. But there are many misconceptions and misunderstandings amongst the people who think they know Power BI. In my opinion, it is a significant risk in using tools without knowing them, and using … Continue reading Power BI 101, What is Power BI.

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Strouse Boosts SEO by 100% and Lands $80K Project With 1st Inbound Campaign

Weidert Group

A new website, SEO strategy, and paid ad campaign help an adhesive converter’s messaging stick with customers and land new business. SUMMARY: 100%+ growth in several key SEO metrics. 4 straight months of record-high website organic sessions. 90% increase in quote requests. An $80,000 project from first paid ad campaign.

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Power BI 101, What is Power BI

BI Insight

Many people talk about Power BI, its benefits and common challenges, and many more want to learn Power BI, which is excellent indeed. But there are many misconceptions and misunderstandings amongst the people who think they know Power BI. In my opinion, it is a significant risk in using tools without knowing them, and using … Continue reading Power BI 101, What is Power BI.

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The End of an Era? Google to Say Goodbye to Expanded Ads

Similarweb

Five years after its 2016 launch, Google has announced that it will be ending its expanded text ads (ETAs) for PPC campaigns in June 2022. This news, although disappointing, does not come as a complete shock as the tech giant is clearly keeping tabs on evolving search trends. Google’s official announcement stated that 15% of all daily queries are new, never-before-seen searches.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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SECOND QUARTER 2021 ANNUITY SALES

Wink Intel

Deferred Annuity Sales. Total 2Q2021 deferred annuity sales were $64,492,263,828. Second quarter deferred annuity sales were up nearly 11% when compared to the previous quarter and up more than 40% when compared to the same period last year. Deferred annuities include sales of fixed, indexed, and multi-year guaranteed deferred annuities. Non-Variable Deferred Annuity Sales.

Sales 52
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R.I.P. Rip and Replace: How Process Automation Enables Digital Transformation

Dataversity

Click to learn more about author Jakob Freund. The pandemic has been a massive forcing function for many companies to move even faster with their digital transformation and process automation efforts. In fact, research from McKinsey found that companies accelerated their timelines for digitizing their customer, supply chain, and internal operations processes by three to four years. […].

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SCIP IntelliCon proposal deadline

SCIP

Lead the Conversation at IntelliCon 2022. The Countdown. Is On! Submissions for presenting at IntelliCon 2022 are due in just two weeks! Presenting at IntelliCon 2022 is your chance shine as one of the leading voices in CI, help the CI community reinvent and grow, and showcase your organization on an international stage. Don?t just take our word for it, hear from past international presenters on why they recommend presenting at IntelliCon: Why you should submit a speaking proposal: Variety of se

SCIP 40
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9 Ways to Create Positive Word of Mouth Advertising

mention

No matter what business you have, whether it is an online business or a brick-and-mortar business, you can’t last long in the market without some word-of-mouth advertising. Why? Because it’s more believable when a suggestion to buy or try something comes from an individual. Word of Mouth Advertising is like a personal recommendation. People tend to listen more when someone tells them.

Gaming 347
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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20 Top Social Media Measurement Tools for 2021

Netbasequid

Social media continues to permeate every aspect of this life it seems, and this includes business. Your brand is being talked about online via Facebook, Instagram, TikTok and anywhere else consumers are interacting – and you need to know what consumers are saying and whether you’re getting your messaging right. And to accomplish this, you need social media measurement tools.