Mon.Mar 01, 2021

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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How Competitive Intelligence increased the understanding of competitor production levels

Octopus

How Competitive Intelligence increased the understanding of competitor production levels This article is called how Competitive Intelligence increased the understanding of competitor production levels. It's a Competitive Intelligence. The post How Competitive Intelligence increased the understanding of competitor production levels appeared first on Octopus Competitive Intelligence.

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Tesla Takes Consumer Sentiment on Wild Ride with Latest Projected Launch

Netbasequid

Tesla has taken consumer sentiment on a while ride this past year, from its electric vehicle dominance and space launches to Elon’s tweets and mysteriously named child, this is a brand name everyone knows. And now, less controversial but still wily (as it’s been done without NHTSA approval), we see the projected launch of Tesla’s Yoke Steering Wheel.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. In this edition of the series, we put Smriti Singh in the spotlight and learn how sales and marketing teams are relying on CI, and how Sales Radar will empower teams. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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IT Spending: The Value-Driven Approach

Dataversity

Click to learn more about author Sachin Reja. Advances in information technology (IT) are forcing businesses in all industries to evaluate their IT spend. The impetus here is to reduce staffing costs and other expenditures while investing more in digital tools and programing. With the landscape of IT evolving and with more platforms being utilized […].

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Why Get Your HubSpot Inbound Certification | Weidert Group

Weidert Group

If you’re like many marketers, you’ve probably questioned how valuable some certifications are to your career, your company, and your customers. So, is the HubSpot software certification course worth it? Absolutely!

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Tech Tip: How to refresh Tableau Hyper extracts based on an event

InfoSol

Tableau uses the concept of hyper extracts – a compressed snapshot of data stored on disk and loaded into memory when required to render a tableau visualization. Hyper extracts are very beneficial and even essential to Tableau users. To refresh an extract on a daily, weekly or monthly basis users can add the data source or workbook to a refresh schedule in Tableau Server.

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Culture Analytics & CI Leadership at Dell

SCIP

Too much emphasis on cultural fit can stifle diversity. Hiring managers should look for candidates w. ETHICS. TRAINING. KEY TOPICS. Bringing A Servant Leadership Mindset to Dell CI. In this on-demand video, we hear from Dell's Jay Nakagawa of Dell about his experience leading a team of nearly 20 CI and data science professionals. Jay provides background on how Dell CI is structured, shares tips for transitioning from an individual contributor to a manager, and for making the most out of one-on-o

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North State Grocery Taps Engage3’s Pricing and Analytics Solutions

Engage3

Regional Grocery Chain Strengthens Pricing Capabilities to Expands Their Competitive Visibility and Drive Traffic. PRESS RELEASE – Davis, CA – March 2, 2021 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has today partnered with North State Grocery, a fully employee-owned and operated neighborhood grocery store chain in Northern California and Southern Oregon, to increase their competitive visibi

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Becoming a Prized Data Warehouse and Data Integration Tester

Dataversity

Click to learn more about author Wayne Yaddow. Data warehouse (DW) testers with data integration QA skills are in demand. Data warehouse disciplines and architectures are well established and often discussed in the press, books, and conferences. They have become a standard necessity for most modern organizations. Each business often uses one or more data […].

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‘COVID-19 is not a retirement story’: CRR

Wink Intel

‘A hot topic these days is how COVID-19 and the ensuing recession have affected retirement. The surprising answer may be: Not very much,’ write Alicia Munnell and Anqi Chen of the Center for Retirement Research at Boston College. The COVID-19 pandemic hasn’t changed Americans’ overall retirement funding picture—mainly because the people who lost the most in the pandemic were those who already at greater risk for an insecure retirement, according to a new report from the Center for R

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Who are the women trailblazers in insurance?

Wink Intel

The call for entries for Insurance Business America ’s Elite Women 2021 is underway. The annual list brings together top-performing female leaders who have achieved remarkable success in the business. “I believe that it is critical to use our individual and collective voices and our positions of leadership to drive meaningful change for a more inclusive industry and society,” said Megan Stewart Hodge, Founder of Cultiver, one of last year’s winners.

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AIG Retirement Services Study Finds Strong Awareness but Minimal Understanding of Public Service Loan Forgiveness Program

Wink Intel

HOUSTON–( BUSINESS WIRE )–AIG Retirement Services, a leading retirement plan provider for tax-exempt and public sector employers, today announced the results of a new study looking at how nonprofit and public service employees think about student loan debt, student loan forgiveness and the Public Service Loan Forgiveness (PSLF) program. Millions of public sector and nonprofit workers including teachers, healthcare workers and first responders may be eligible for student loan forgiven

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Finseca and women-led initiatives

Wink Intel

March is #WomensHistoryMonth—a time to study and celebrate the vital role of women in American history. . The post Finseca and women-led initiatives appeared first on Wink.

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