Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Alexa

JANUARY 15, 2021

Lead generation is incredibly important for marketers and the businesses they want to grow. Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. If done well, lead generation strategies create strong relationships with qualified customers who invest in your business for a long time.

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Profiling Finance Retail Marketing 249

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks.

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Sales Intelligence Intelligence Marketing 207

Smart Data Collective

JANUARY 15, 2021

Businesses have been using big data for years. Analyzing large data sets, they get invaluable insights and uncover patterns and trends in their area of interest. Yet, the concept of big data has evolved. Today, it goes beyond marketing purposes and thus can be helpful in many other industries, in particular in education. Schools, colleges, and universities get benefits from the use of big data algorithms to process huge amounts of data, including information on students’ grades, attendance, and

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Education Data Mining Technology Technology 182

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Alexa

JANUARY 15, 2021

You’re shopping for a new smartphone when a sales rep stops you dead in your tracks and tells you about a number of different phones on sale or on promotion. Instead of asking what you’re really looking for in a phone, the rep has the singular agenda to make a sale and nothing more. What if the sales rep instead took the time to get to know you first.

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Sales Knowledge Information Marketing 162

Dataversity

JANUARY 15, 2021

Click to learn more about author Sam Mahalingam. The profile of data analytics has never been higher. Faced with the unprecedented challenges of COVID-19, governments around the world are typically relying on advanced statistical modeling to make sense of a barrage of constantly changing metrics. Data scientists are playing a critical role, advising decision-makers as […].

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Technology Technology Profiling Learning 93

Dataversity

JANUARY 15, 2021

Click to learn more about author Rebekah Dumouchelle. The wildfire season in 2020 was particularly intense. The idea of disaster preparedness is always top of mind for many of us here in Colorado and other western states. What would we grab if we had to evacuate instantly? We’d want our family and pets to be […]. The post How Data Deduplication Reduces Cloud Data Costs appeared first on DATAVERSITY.

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Learning Education Information 59

Intriccately

JANUARY 15, 2021

Winning over B2B prospects is something even the most sophisticated marketing teams with the deepest tech stacks still struggle with. These days, every company is dealing with unique decision-makers, purchasing processes, and budgets. The more marketing and sales teams understand about their target accounts, the more successful they'll be in capturing their attention – and eventually converting them to a customer.

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Win Sales Marketing Marketing 52

Dataversity

JANUARY 15, 2021

Click to learn more about author Vinay Ravuri. According to recent research by CCS Insight, there will be almost a quarter of a billion 5G connections worldwide by the end of 2020. They say this number is expected to triple in 2021 and grow to 3.6 billion globally by 2025. 5G will impact the way […]. The post How 5G Will Impact Data and Enterprises in 2021 appeared first on DATAVERSITY.

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Globalization Research Learning Business Intelligence 52

SCIP

JANUARY 15, 2021

We're excited to announce a new program where you can earn valuable SCIP rewards for helping our community grow. The SCIP Member Referral Program gives you a $25 SCIP credit for every new member you recruit, plus an entry into a quarterly drawing for a $100 gift card. Here's all you need to do: #1. Recommend SCIP. Tell your fellow CI pros (at your company or others) about SCIP's value for idea sharing, connecting with peers & more. #2.

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SCIP Competitive Intelligence Competitive Intelligence 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Pathmatics

JANUARY 15, 2021

Among other things, digital advertising in 2020 has been marked by concern and confusion. Conspiracies have opportunistically been offered to fill the gaps in information as the public struggles to understand the evolutions of the pandemic and how to respond.

Information 40

Information 40

SpyFu

JANUARY 15, 2021

Imagine a completely free tool that could help you build traffic and search for marketing opportunities. You might even be using it in a basic sense, because these are Google Alerts. By using Google Alerts for marketing, you can track mentions of your brand and look for new focus areas for your campaigns. The versatility of Google Alerts is what makes them especially useful.

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Brainstorming Marketing Marketing Research 112

Zoominfo

JANUARY 15, 2021

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams).

Sales 207

Sales Predictive Analytics Win Analysis 207

Zoominfo

JANUARY 15, 2021

If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting? Sales forecasting is how sales managers, directors, and VPs estimate upcoming revenue. The forecast predicts how much the company will sell in the way of products or services and by whom (from individual reps to sales teams).

Sales 130

Sales Predictive Analytics Win Analysis 130

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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