mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. Email marketing has been one of the most vibrant B2B tech niches for some time, and today the options for email marketing automation tools are more varied than ever before.

Marketing 275

Marketing Marketing Startups Commerce 275

CIO

MARCH 1, 2023

Amazon Web Services on Wednesday made its global Lift program available in India, targeting small and medium-size businesses with revenue ranging from 800 million to 6.25 million rupees. The Lift program, according to AWS, offers promotional credits and nearly 200 AWS services to help enterprises move on-premises workloads to the cloud. The India Lift program allows enterprises within the designated revenue range, regardless of their status as an AWS customer, to join the program.

IT 617

IT Globalization Business 617

Netbasequid

MARCH 1, 2023

Was genau ist Social Listening ist und was können Sie damit tun, um Ihrer Marke einen Anteil am globalen Markt zu sichern! Wenn Ihre Marke bereit ist, soziale Erkenntnisse zu erfassen, um strategische Entscheidungen zu informieren, haben Sie einen großartigen Ausgangspunkt gefunden! Wir werden untersuchen, warum Social Listening so wichtig ist und welche Unterschiede es zwischen Social Überwachung und Social Media Listening gibt.

Benchmarking 52

Benchmarking Innovation Marketing Marketing 52

CIO

MARCH 1, 2023

Huawei’s Enterprise Business Group (EBG) arrived at Mobile World Congress in Barcelona this year with a proposition fit for the times, emphasizing the value created by digital transformation across multiple industries and use case scenarios. Huawei has developed more than 100 scenario-based solutions, covering over 10 industries. EBG’s strategy of ‘Weaving Technologies for Industry Scenarios’ paid off — the business has been growing rapidly with Huawei’s overall revenue reaching about 636 billio

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Marketing Marketing Restaurants Briefing 617

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Netbasequid

MARCH 1, 2023

Bildtext: Die besten Wege, neue Trends zu entdecken Remote-Arbeit und -Lernen Lieferkettenprobleme Ethischer Einkauf Wenn Ihre Marke nicht aggressiv neue Trends verfolgt, sollten Sie innehalten und mitkommen – denn Sie lassen sich außergewöhnliche Chancen entgehen. Neue Trends können eine Kategorie bestimmen oder zerstören – fragen Sie einfach Hotels, die von Airbnb gestört wurden, oder die Transportbranche, die von Uber dezimiert wurde!

Globalization 52

Globalization Marketing Marketing Research 52

Netbasequid

MARCH 1, 2023

Um die Aufmerksamkeit Ihrer Zielgruppe zu gewinnen und zu halten, müssen Sie den Raum lesen und ihr etwas Kluges und Relevantes bieten, mit dem sie sich beschäftigen kann. Und Verbraucherforschung ist eine Geheimwaffe für Vermarkter, die langweiliges Marketing verhindert und Marken dazu inspiriert, konsequent wirkungsvolle Kampagnen zu erstellen. Schließlich ist Ihr Marketing das Gesicht Ihrer Marke in der Öffentlichkeit.

Analysis 52

Analysis Profiling Marketing Marketing 52

CIO

MARCH 1, 2023

At a time when businesses are pushing the limits of digital transformation and modernization, security, particularly in the mainframe, is critical. But while most firms know this, research has shown that widespread understanding has not manifested much in the way of action. And when asked to rank their most important mainframe security features, respondents said vulnerability scanning was the least important.

Security 455

Security Security Innovation Research 455

Netbasequid

MARCH 1, 2023

Bildtext: Kann Bildanalyse Ihre Marke stärken? Bilder haben einen großen Einfluss auf die Wahrnehmung Ihrer Marke durch die Verbraucher. Und Bildanalyse hilft Ihnen, sich ein vollständiges Bild davon zu machen, wie Ihre Marke online wahrgenommen wird. Bei Millionen von Bildern, die täglich in die sozialen Medien hochgeladen werden, stehen die Chancen gut, dass einige davon das Logo Ihrer Marke enthalten.

Globalization 52

Globalization Analysis 52

CIO

MARCH 1, 2023

With technology increasingly central to business value, CIOs stepping up to plus-size roles and even making the leap from CIO to CEO is no longer the rare feat it once was. Still, earning that corner office is an achievement few IT leaders can list among their career accomplishments. As XPO’s first CIO, Mario Harik played a key role in making the logistics company an industry leader and innovation powerhouse.

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Capital Innovation Technology Technology 325

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

MARCH 1, 2023

Bildtext: Verbraucherverhalten erkennen, verstehen und beeinflussen Social Listening – und Media Analytics Tools bieten die Ressourcen, die Marken benötigen, um die Landschaft der sozialen Medien zu analysieren, die das Verbraucherverhalten prägt, und um diesen Veränderungen voraus zu sein. Mal sehen, wie das aussieht! Verbraucherverhalten ist unvorhersehbar, und viele Marken haben Mühe, mit ihren schwankenden Bedürfnissen und Wünschen Schritt zu halten.

Benchmarking 52

Benchmarking Globalization Marketing Marketing 52

Splash BI

MARCH 1, 2023

Fireside Chat March 28, 2023 | 11 AM ET SplashBI & UKG: Joining Forces for DEI&B Reporting Effectiveness Jump to abstract Abstract DEI&B remains a hot topic for HR professionals across the Globe and this trend is not going to go away anytime soon. In our research, 90% of Fortune 500 Companies are collecting the data but not utilizing it.

Human Resources 52

Human Resources Alliance Advantage Advantage 52

Netbasequid

MARCH 1, 2023

Bild: Welche Verbrauchererkenntnisse wichtiger als je zuvor sind Ihre Marke ist ein vielschichtiges Gebilde mit Teams, die in verschiedene Richtungen arbeiten und alle einen individuellen Einblick in die Meinung des Kunden benötigen. Es gibt kein „Erstellen und Vergessen” in Bezug auf Ihre Zielgruppe. Bei der Analyse des Verbraucherverhaltens in großem Maßstab müssen Marken Schritt halten – daher sind Verbrauchererkenntnisse heute wichtiger denn je.

Marketing 52

Marketing Marketing Research 52

Dataversity

MARCH 1, 2023

With over 1.1 trillion MB of data generated daily, you would be hard-pressed to find an industry that isn’t leveraging data and technology to drive organizational success. And for good reason – from real-time decision-making to better generating visibility into operations, data has become an indispensable part of the business world’s intelligence toolbox.

Intelligence 52

Intelligence Intelligence Technology Technology 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

MARCH 1, 2023

Bildtext: 7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten Laut  Deloitte folgen die späteren Einnahmen für neue Medikamente in der Regel dem Verlauf, der bei der Markteinführung festgelegt wurde. Und rund 70 % der Medikamente, die ihre Markteinführungserwartungen nicht erreichen, werden dies auch danach (nicht) erreichen. Im Gegensatz dazu werden etwa 80 % derjenigen, die die Erwartungen erfüllen, dies auch weiterhin tun.

Benchmarking 52

Benchmarking Marketing Marketing Intelligence 52

CIO

MARCH 1, 2023

Most IT leaders have assets moved to the cloud to achieve some combination of better, faster, or cheaper compute and storage services. They also expect to benefit from the expertise of cloud providers—expertise that isn’t easy for companies to develop and maintain in house, unless your company happens to be a technology provider. “While computing power and hardware costs are lower on the cloud, your approach may not allow you to enjoy these savings,” explains Neal Sample, consultant and former C

Advantage 662

Advantage Advantage Technology Technology 662

Netbasequid

MARCH 1, 2023

Von seinen bescheidenen Anfängen als Einhaltungsproblem in der zweiten Hälfte des letzten Jahrhunderts hat sich die Patientenengagement zu einer Supermacht entwickelt, die die Gesundheitsergebnisse verbessert, die Gesundheitskosten senkt und die Zufriedenheit mit dem Prozess steigert. Wenn das nicht wundersam genug klingt, hat sich gezeigt, dass Patientenengagement die Sterblichkeitsraten verringert.

Research 52

Research Management 52

Wink Intel

MARCH 1, 2023

The Insured Retirement Institute will be focusing advocacy efforts in 2023 in part on eliminating barriers to the inclusion of guaranteed lifetime income annuities in retirement plans as a qualified default investment alternative. The IRI revealed its intentions on Monday in a release of its 2023 Federal Retirement Security Blueprint detailing the advocacy group’s federal legislative and regulatory agenda for the remainder of the year.

Security 40

Security Security IT 40

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Netbasequid

MARCH 1, 2023

Marktintelligenz hilft Marken, mit den sich ständig ändernden Marktbedingungen Schritt zu halten und ihnen sogar voraus zu sein. Und wir zeigen Ihnen wie! Obwohl es nur ein Instrument in Ihrem Arsenal an Marketingmetriken ist, ist die Marktforschung eines, das Sie immer auf dem neuesten Stand und in gutem Zustand halten sollten. Es ist von entscheidender Bedeutung, bereit zu sein, Erkenntnisse in Echtzeit zu erfassen und darauf zu reagieren, denn wenn Krisen auftauchen,  dann geschieht dies sc

Due Diligence 52

Due Diligence KPI Commerce Marketing 52

Wink Intel

MARCH 1, 2023

Carrier previously became the first life insurer to offer access to the Galleri test through a pilot in 2022 TSX/NYSE/PSE: MFC SEHK: 945 BOSTON , Feb. 23, 2023 /PRNewswire/ — Today, John Hancock , a unit of Manulife (NYSE: MFC ), announced it will expand access to GRAIL’s Galleri ® multi-cancer early detection test to eligible life insurance customers participating in the John Hancock Vitality PLUS program, a significant milestone in John Hancock’s ongoing efforts to he

Technology 40

Technology Technology Globalization Education 40

Netbasequid

MARCH 1, 2023

Ob Ihre Marke in den endlosen Gespräche im Internet erwähnt wird oder nicht, macht diese Unterhaltungen nicht weniger einschlägig. Die Verbraucher tauschen Bedürfnisse, Wünsche, Herausforderungen und alle möglichen Informationen aus, die Ihre Konkurrenten dann aufgreifen und strategisch nutzen. Lassen Sie uns einen Blick darauf werfen, was Sie als Marke aus diesen Erkenntnissen lernen können – und warum Sie sie nicht verpassen sollten!

Restaurants 52

Restaurants Benchmarking Intelligence Intelligence 52

Wink Intel

MARCH 1, 2023

Older Americans may be doing better financially than the U.S. Census thought they were, according to a new analysis the agency recently released. The Census Bureau found that the population overall had higher income and slightly less poverty than previously thought, thanks to a new analysis project, the National Experimental Wellbeing Statistics, or NEWS.

Analysis 40

Analysis 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business

Netbasequid

MARCH 1, 2023

Fashion Week is followed around the world, with a series of highly anticipated events happening twice each year, typically in February and December. And as the first series of 2023 shows just wrapped up, we have some trendspotting to share! The four main Fashion Week events, in order of appearance, take place in New York, London, Milan and Paris, and according to FashionUnited , attract “buyers, the media, celebrities, top models and designers who proudly present their latest collections.

Globalization 52

Globalization Technology Technology Information 52

Wink Intel

MARCH 1, 2023

NEW YORK–( BUSINESS WIRE )– Equitable , a leading financial services organization and principal franchise of Equitable Holdings, Inc. (NYSE: EQH ), today announced enhancements to its Structured Capital Strategies PLUS ® 21 and Structured Capital Strategies ® Income variable and registered index-linked annuities (RILAs). The new enhancements are designed to provide clients with partial protection against market volatility along with the opportunity to capture upside market poten

Marketing 40

Marketing Marketing Loss Capital 40

CIO

MARCH 1, 2023

The sixth annual report from Tech Talent Charter (TTC) has revealed that while companies in the UK are making progress toward improving diversity in their overall workforce, there is still a significant lack of diversity among senior technology leaders. The not-for-profit charity, which focuses on tracking diversity in technology, compiled its report using data from 649 signatory companies, including Global, HP, Lloyds Banking Group, Nominet, PwC and CWJobs.

Benchmarking 325

Benchmarking Banking Technology Technology 325

Wink Intel

MARCH 1, 2023

Wink supported the annual Insurance Careers Month during the month of February with a virtual career fair for the life insurance and annuity industry. In the month February, insurance job openings were featured in our weekly newsletter and posted on our website, reaching thousands of members! Now that February has ended, please enjoy our last installament in this week’s newsletter and view [link] for all of the openings.

Market Research 40

Market Research Marketing Research Research Marketing 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Data Hut

MARCH 1, 2023

In today's data-driven world, where the ability to collect and analyze information is crucial for success, web scraping has become an indispensable tool for businesses and individuals. It enables the extraction of valuable data from websites, providing valuable insights, a competitive edge, and informed decision-making capabilities. In this blog post, we'll explore how to utilize Python for web scraping and extracting product information from Costco's website.

Information 52

Information Analysis Competitive Data Analysis 52

Wink Intel

MARCH 1, 2023

Industry-First Product Includes Life Insurance, Long Term Care and Income Protection Benefits for Lifelong Financial Well-being NEW YORK , Feb. 22, 2023 /PRNewswire/ — The Guardian Life Insurance Company of America® ( Guardian ) today introduced SafeGuard360 , an innovative solution that offers essential financial protection for consumers in one product.

Loss 40

Loss Capital Innovation Information 40

ATTEST

MARCH 1, 2023

Whether you are just starting out, or looking to spice up things in a solidified market, you need to know what others are doing—and how consumers feel about it. Competitor analysis can help you mitigate risks, and seize opportunities. Heck, a solid competitor analysis could even win you a World Cup. Even soccer players on the pitch know what part of the net to aim their shot at, based on a thorough analysis of what the goalkeeper has done in the past.

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Competitor Analysis Analysis Competitive Advantage 52