Mon.Nov 29, 2021

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How to Build Your Competitive Intelligence Function

Cipher

If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success.

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From Raw Data to Visualization: Marvel Social Graph Analysis

Smart Data Collective

Last year, we talked about the growing importance of big data in the entertainment industry. Marvel is one of the many companies using big data to optimize its business model. As we all know, Marvel is one of the most influential comic books in the world created by Stan Lee. Only a mind like his could create an out-of-this-world creation that would last forever.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large. Picking the right marketing KPIs to monitor over time gives you a bird’s-eye view of how your program is performing and where to make improvements.

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Can Data Analytics Help with Choosing Reliable Event Organizers?

Smart Data Collective

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models. However, there are some other benefits of using data analytics that don’t get quite as much attention.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Technographic targeting

Zoominfo

Scenario Examining technologies used, added, and dropped at a company can provide a wealth of important data to rank and determine potential prospects. For example, using ZoomInfo’s platform, you can filter by “technologies used” to classify companies as high, medium, or low in tech stack sophistication and identify whether their tech stack can integrate with yours. “Technologies added” can help identify changes in the fit level of a technology profile.

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Why Social Media Intelligence Matters

Netbasequid

Social media intelligence is very different from other marketing intelligence. It’s real-time, raw nature makes it exceptionally valuable to brands in every category – and we’re about to show you why, with some examples of it in action! Here are some stats to keep top of mind that lend to the importance of capturing accurate social media intelligence: In 2021, there were 66 billion people using social media, an increase of 13.13% year-over-year from 3.69 billion in 2020. 78% of

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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. One of the most important benefits of data analytics has been in implementing email marketing strategies. New advances in AI and analytics have made it possible to automate many email marketing strategies that used to be very difficult and time-intensive to ex

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How can I achieve better search results using the full power of Google?

Vable

This Google themed post was inspired by a tweet.

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Data Management: Best Data Recovery Tools for Windows 11

Smart Data Collective

Many disasters can create a lot of problems for businesses. One of the biggest concerns is that they can lead to data loss. If you are worried about a disaster impacting your business, then you have to be ready to restore your data as quickly as possible. This requires you to have the right disaster recovery tools on hand. You can hardly find a computer user who has never faced the issue of data loss.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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What is truly important in life?

Mind Shifts

I thought for something different for the end of the year and in preparation for 2022, I would share these five important stories that were recently shared with me. They made me reflect on what is important in life. Read these wonderful stories at your leisure over the Christmas and New Year holidays. 1 – First Important Lesson – Cleaning Lady.

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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

Ever been to an auction? A bunch of people sit around while an auctioneer displays different items for sale. The auctioneer could start the bidding at $100 to see if anyone is willing to pay that price for a rare piece of art, for example. If multiple people want the piece, they can bid higher, offering $200, $300, or even more until no one else is willing to pay any higher.

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THIRD QUARTER 2021 ANNUITY SALES

Wink Intel

Deferred Annuity Sales. Total 3Q2021 deferred annuity sales are $59,889 million, compared with sales of $54,217 million for the third quarter of 2020. Third quarter deferred annuity sales were down more than 7% when compared to the previous quarter and up more than 10% when compared to the same period last year. Deferred annuities include sales of fixed, indexed, multi-year guaranteed, structured and variable deferred annuities.

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Competitive Intelligence: 3 Outcomes Stakeholders Want from Your CI Program

Evalueserve

Establishing an efficient and successful competitive intelligence (CI) program is no small feat. There are many elements a successful CI program must include to achieve the goals of the organization it’s serving. The average enterprise CI team is 3 to 5 people, and they serve over 500 stakeholders. A successful CI must provide results and insights relevant to those stakeholders.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Transforming Analytics with a Modern Data Stack

Dataversity

There’s been a lot of talk about the modern data stack recently. Much of this focus is placed on the innovations around the movement, transformation, and governance of data as it relates to the shift from on-premise to cloud data warehouse-centric architectures. When it comes to the analytics layer – which sits on top of the modern […]. The post Transforming Analytics with a Modern Data Stack appeared first on DATAVERSITY.

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Planning for non-linear growth

SCIP

New SCIP member event next week on disruptive technologies & strategy. New Event (December 7, 11am-12pm Eastern). #DisruptionDialogues - Planning for Non-Linear Growth. By 2030, B2Bs will see up to 50% of their revenue mix change, creating almost $25 trillion in opportunities. This webinar will: Highlight 6 disruptive technologies with the highest growth potential for 2022.

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2022 Predictions: Cloud-Native Apps, the Edge, Ransomware, and More

Dataversity

As we look toward the new year, we expect some of the key trends will involve cloud-native apps, edge use cases, private clouds, ransomware, business continuity, and data sovereignty. All of these will have implications for how organizations manage, store, and protect their data in 2022. Gary Ogasawara, CTO, Cloudian: Cloud-native apps will go to […].

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Federal Reserve Board announces members of its Insurance Policy Advisory Committee

Wink Intel

The Federal Reserve Board on Wednesday announced seven members, including six new members, of its Insurance Policy Advisory Committee, or IPAC. The members will serve three-year terms beginning in 2022. The IPAC, which was established by the Economic Growth, Regulatory Relief, and Consumer Protection Act, provides information, advice, and recommendations to the Board on domestic and international insurance issues.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Latest in Environmental, Social and Governance (ESG) Efforts: Challenges, Accomplishments and More

Evalueserve

ESG efforts have seen three-fold increases over the last decade. With modern technology and the need for sustainable investments, companies and industries are striving towards an environmentally-conscious market that helps cut down carbon emissions and holds industries accountable for an eco-friendlier world, promotes diversity & inclusion and employee well-being, and creates transparency into management practices. . .

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Penn Mutual’s Tom Harris: Clients Want Your Advice

Wink Intel

Tom Harris knows the painful, lonely path of financial professionals who try to persuade clients to protect themselves against mortality and longevity risk. Harris is executive vice president and chief distribution officer at The Penn Mutual Life Insurance Co. Click HERE to read the full story via ThinkAdvisor. The post Penn Mutual’s Tom Harris: Clients Want Your Advice appeared first on Wink.

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Annuity Issuer Names New CEO

Wink Intel

Georgette Nicholas has taken over as the CEO of Midwest Holding, a small life insurer with big ambitions for growth in the U.S. annuity market. Nicholas, who has been Midwest Holding’s president and chief financial officer, succeeded A. Michael Salem. Click HERE to read the full story via ThinkAdvisor. The post Annuity Issuer Names New CEO appeared first on Wink.

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4 Big FINRA Rule Changes in 2021

Wink Intel

Robert Cook, president and CEO of the Financial Industry Regulatory Authority, said recently that the broker-dealer self-regulator is “focused on updating our rule book to reflect what we’ve learned during COVID” and is mulling an update to its complex product rules. In 2021, the broker-dealer regulator has adopted new rules intended to crack down on risks posed by broker-dealers with a significant history of misconduct and to impose more stringent continuing education requirements.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Fidelity to help participants buy income annuities

Wink Intel

Guaranteed Income Direct,” a new service from retirement plan giant Fidelity Investments, allows Fidelity plan participants to convert a portion of their 401(k) or 403(b) savings into an immediate income annuity to provide pension-like payments throughout retirement, a Fidelity release said. . Click HERE to read the full story via Retirement Income Journal.

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The Alt-Asset Teams that Reinvent Annuity Companies

Wink Intel

The global private-asset titans who’ve disrupted the US life insurance business in recent years—and whose annuity-issuing subsidiaries now account for almost half of domestic fixed indexed annuity sales—have also formed tactical “Insurance Solutions” groups. Click HERE to read the full story via RIJ. The post The Alt-Asset Teams that Reinvent Annuity Companies appeared first on Wink.

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T. Rowe Price’s Inaugural U.S. Retirement Market Outlook Examines the 2022 Retirement Landscape

Wink Intel

BALTIMORE , Nov. 17, 2021 /PRNewswire/ — T. Rowe Price held its inaugural U.S. Retirement Market Outlook press briefing yesterday, offering research-based insights on major themes expected to shape the retirement landscape in 2022. Amid recent significant global events like the pandemic and its impact on the market, a select group of the firm’s experts shared their perspectives on key topics, including the widening retirement savings gap, trends in prioritizing financial wellness

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COVID-19 Omicron Variant Hits Life Insurers’ Stock Prices

Wink Intel

The COVID-19 pandemic wrecked life and health executives’ hopes for a calm Thanksgiving weekend by producing an aggressive new variant. A World Health Organization advisory group dubbed variant B.1.1.529 the “omicron” variant. WHO put that variant in its top “variant of concern” category, along with the alpha variant, the beta variant, the gamma variant and the delta variant. .

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The U.S. Life Insurance Gap

Wink Intel

So far, 2021 has had the highest growth in life insurance policy sales in decades. Following many unprecedented circumstances — a global pandemic, months riddled with?climate-induced extreme weather, and much more — thousands of Americans decided that life insurance may not be a luxury, but a requirement. Just as COVID-19 and natural disasters have disproportionately impacted low-income Americans, access to life insurance remains uneven.

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Mutual Life Insurers Begin to Set 2022 Dividends

Wink Intel

The boards of mutual life insurers are starting to release 2022 dividend payout estimates. A mutual life insurer is a life insurance company that’s owned by its policyholders. Whole life policies are the products most likely to pay dividends. The dividend payouts affect the value of the policies for the insured, and they also are an indicator of what life insurers think about market conditions.

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F&G’s Chris Blunt: Are You Up on Inflation-Friendly Strategies?

Wink Intel

As president and CEO of F&G Annuities & Life, Chris Blunt runs an insurer that’s on track to generate more than $9 billion in revenue this year. He previously was the CEO of Blackstone Insurance Solutions, an investment organization that helps manage assets for insurers. He has been in the middle of the fight to help life and annuity issuers cope with the effects of low interest rates on their investment earnings for years.