Cipher
JULY 7, 2021
When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. The selection of the most appropriate research methods is driven by several factors, including the scope of the research, the questions an organization is trying to answer, and the availability of research participants.
mention
JULY 7, 2021
In 2020, the world gained 93 million more mobile phone users. That’s 93 million more potential customers who may be using their smartphones to search for and buy products online. Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand? Find out where you should be focusing your marketing efforts in 2021.
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Cipher
JULY 7, 2021
An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative. However, there is a general structure and order that researchers should aim to follow.
Smart Data Collective
JULY 7, 2021
Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Primary Intelligence
JULY 7, 2021
Companies who cannot find their competitive edge will lose deals. Therefore, it’s important that sales and marketing have a deep understanding of who their competitors are, what their competitors are doing, and how they can best position themselves against competitors in an ever-changing market. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
JULY 7, 2021
ArchIntel™ -. New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitive landscape.
Netbasequid
JULY 7, 2021
You’d be hard-pressed to find a brand that’s not on social media these days. However, not all of them are doing it well. There are a lot of moving parts to social media management, and platforms are constantly evolving. Staying at the forefront of social media management takes determination, focus, and consistency. The thing is – there’s no magic formula for your brand’s social media success.
ArchIntel
JULY 7, 2021
ArchIntel™ -. Businesses that are too well entrenched in their markets are warned never to be complacent and always expect disruptions. An article posted on Octopus Intelligence’s website Monday tells of an established facilities management company that suddenly realized that it knew next to nothing about rising competitors. Octopus said that the company’s senior team was greatly unsettled by their apparent lack of competitor intelligence.
Weidert Group
JULY 7, 2021
Have you noticed differences in your prospects’ and customers’ experience and satisfaction at different points along their customer journey map ? Have you taken steps to figure out what’s making some stages feel like an uphill slog , while other points are smooth sailing ? You already know that your best source of answers is the voice of your customer.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Moz
JULY 7, 2021
In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective.
Thinknum
JULY 7, 2021
Product Updates See the Future with Thinknum Alternative Data Fancy an oracle to make better investment decisions? Thinknum can help: watch our latest movie, Seeing the Future with Thinknum Alternative Data, to peep into our crystal ball. Experience first-hand what it's like to harness the power of alternative data insights - you’ll feel like you’re telling the future!
Dataversity
JULY 7, 2021
Click to learn more about author Piyush Goel. The health care system today is in the midst of a much-needed technological revolution. Considering how medical errors are now the number three killer in the United States every year, this overhaul is sorely needed. Furthermore, COVID-19 stretched the health care system thin over the past 16 months. To many, it is a wake-up call on how our health care system needs the […].
Elegant BI
JULY 7, 2021
Analytics Can Take Shopify (and your business) to the Next Level! The Shopify management team has spent a lot of time and effort building its brand and its popularity around the world. Shopify has many features that appeal to eCommerce and online business owners. In today’s competitive online shopping environment, these features, combined with the ability to easily analyze the data within the Shopify application and use that analysis to make business decisions can mean the difference between bus
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
JULY 7, 2021
Click to learn more about author Sonal Mehta. Everyone involved in the supply chain knows procurement is an integral part of any business. But there is a hidden risk in the procurement process. It’s a risk that can cost your company money – sometimes a lot of money. Companies may experience various problems in the procurement process, […]. The post Can AI Mitigate Inherent Procurement Risks from the Supply Chain?
Intriccately
JULY 7, 2021
Ever since I can remember, I’ve been interested in markets. Not the kind you visit on Sundays with your family – more like the kind where high frequency trading is done.
Crayon
JULY 7, 2021
Did you check out our post on messaging hierarchies ? If so, you know a little bit about brand promises. On the matrix of vital messaging for brands trying to convey their unique value proposition, the brand promise exists at the matrix’s most refined stage. A brand promise is the distillation of your company’s unique features, benefits, strengths, and characteristics.
Smart Data Collective
JULY 7, 2021
Anybody that is familiar with the nature of technology recognizes the contributions of artificial intelligence. AI technology has been instrumental in transforming the healthcare and financial industries, as well as many other sectors. Fewer people talk about the role that AI has played in the creative arts professions. However, there are a number of reasons that AI has become invaluable to designers working across many different types of media.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JULY 7, 2021
Over the past three years, recruiters have experienced seismic shifts to a recruitment process that hadn’t changed in a long time. Not only did the pandemic reduce the size of talent acquisition teams , but the whole industry had to shift towards virtual recruiting and onboarding. According to CNBC , in 2020, 84% of recruiters adapted their hiring processes to facilitate remote communications.
ArchIntel
JULY 7, 2021
ArchIntel™ -. The COVID-19 pandemic has contributed to an unprecedented decline in power consumption in the United States. In the Energy Information Administration’s 2021 outlook, the agency projected that it will “likely take years” before power consumption in the U.S. returns to 2019 levels. Stephen Nalley, EIA acting administrator, said the pace of economic recovery, advances in technology, changes in trade flows, and energy incentives will determine how fast the sector will recover.
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