Crayon
DECEMBER 15, 2020
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Sunanda Thumati, Strategist at Think & Curate Intelligence.
Zoominfo
DECEMBER 15, 2020
The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.
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IBI
DECEMBER 15, 2020
How can federal government agencies capitalize on next-gen data management platforms to improve their internal human capital management strategies? Human capital management tools can help federal agencies manage dispersed workforces. With an increasingly distributed workforce, federal agencies face human capital management challenges on a previously unimagined scale.
Moz
DECEMBER 15, 2020
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Engage3
DECEMBER 15, 2020
Introducing the Next Generation of Price Optimization Grow both traffic and profit by strategically targeting price investments on the items that drive Price Image and funding those investments with price changes on background items. A Modern Pricing Approach. First Generation Optimization Solutions. Expensive and incomplete competitive pricing data feeds.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Engage3
DECEMBER 15, 2020
Increase profit and loyalty with Engage3’s Price Image Management Traditional price optimization solutions use Price Index to optimize prices which treats all items the same. Price Image identifies the items that shoppers use to drive price perception and optimizes prices to drive both loyalty and margin. Price Image Analysis. Price Image Analysis helps you understand the consumers’ perception of your pricing so you can make the right price investments.
Dataversity
DECEMBER 15, 2020
Click to learn more about author Tejasvi Addagada. In the past few months, Firms have accelerated digital transformation across multiple journeys of on-boarding and servicing customers. This has been possible by integrating and aggregating Multi-sources as well as taming the ‘Data Swamps’ to deliver quality data. Platform Governance is the mantra to a healthy delivery of […].
Engage3
DECEMBER 15, 2020
The industry’s most complete and accurate view of your competitors’ prices. Our comp shop optimization algorithm leverage multiple collection methodologies and industry-leading product links and QCs to give you the most comprehensive and accurate data Competitive Intelligence Management Overview. Data Acquisition Why spend tens or hundreds of thousands of dollars on incomplete pricing data?
Digimind
DECEMBER 15, 2020
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
DECEMBER 15, 2020
Big data has had a tremendous impact on the financial industry. One of the biggest financial applications of new data technology involves stock trading. You can significantly increase the profitability of your trades by investing in top-of-the-line analytics technology. How Can Data Analytics Assist with Stock Trading. Trading is an interesting and exciting endeavor, offering the best excuse to engage with the markets in a meaningful way.
SpyFu
DECEMBER 15, 2020
It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad. You need to make sure your ad strikes a balance between being keyword-rich and being readable. You have to plan for tone and build landing pages.
SpyFu
DECEMBER 15, 2020
Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and helps you attract potential customers. But a lot of times, businesses focus so much on-page SEO that they completely forget about off-page SEO strategies.
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