Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption. While once viewed as an ambiguous position, companies across the globe now understand and see the value that PMMs bring to organizations – and they’re investing in this role more and more ev

Marketing 614

Marketing Marketing Sales Management 614

Smart Data Collective

JANUARY 12, 2022

Apps are being published left and right these days, and to someone on the outside, it can almost seem as though application development is easy and everyone is doing it. But anyone who has actually worked on developing an app knows the process is exactly the opposite. It can be long, drawn-out, and unsatisfying – especially if your application does not turn out how you pictured it.

Entertainment 292

Entertainment Gaming Research Competitive 292

Intelligence Node

JANUARY 12, 2022

Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I & II and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. 2021 is finally […].

Intelligence 104

Intelligence Intelligence 104

Smart Data Collective

JANUARY 12, 2022

Data analytics has arguably become the biggest gamechanger in the field of finance. Many large financial institutions are starting to appreciate the many advantages that big data technology has brought. Markets and Markets estimates that the financial analytics market will be worth $11.4 billion in the next two years. Companies in the financial sector aren’t the only ones discovering the benefits of using data analytics for financial management.

Business 286

Business Finance Data Mining Banking 286

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Zoominfo

JANUARY 12, 2022

In a recent webinar hosted by the Global Inside Sales Association , several women from the ZoomInfo sales team shared why sales was the right career move for them and discussed ways to be successful as a female in a male-dominated industry. While women currently make up less than a third of B2B sales roles — and only 19% of sales leadership positions — they often outperform their male counterparts.

Sales 100

Sales Learning Globalization Management 100

Dataversity

JANUARY 12, 2022

Technology generates more and more data, regulators need to exercise more and more control, digital transformation is advancing, and traditional firms are changing and need to respond quickly to the new demands of regulators – not only to avoid sanctions but also to guard their processes and avoid security breaches and inconsistencies in their information […].

Security 98

Security Security Technology Technology 98

Timo Elliot

JANUARY 12, 2022

It seems like everyone is talking about digital transformation, but what does it really look like at a functional level? What is the best way to get started? And what does it look like when it is done right? That is exactly what we have been exploring in the Better Together: Customer Conversations series , hosted by Tamara McCleary , CEO, Thulium, and myself.

Innovation 104

Innovation Technology Technology Hospitals 104

Engage3

JANUARY 12, 2022

Pricing innovator leads in its commitment to data accuracy, security, and confidentiality of retailer data. PRESS RELEASE – Davis, California – Engage3, which helps retailers and brands understand, protect, and enhance their Price Image, today announced that it has completed the Service Organization Control (SOC) 2 Type 2 2021 audit based on the Trust Services Criteria developed by the American Institute of CPAs (AICPA) for its services.

Retail 52

Retail Security Security Competitive Intelligence 52

Dataversity

JANUARY 12, 2022

In 2021 ransomware was truly brought into the average family’s home. Their weekend BBQ and gas station fill-ups were affected by ransomware. Their nightly news brought talks of Russian hackers and numerous FBI alerts warning of advancing cyberattacks. Well, get ready, because a new year on the calendar is not going to end the disruptions to […].

Security 52

Security Security Education Information 52

Better Buys

JANUARY 12, 2022

NetSuite and Salesforce are two robust solutions that allow organizations to automate their processes. NetSuite, an enterprise resource planning (ERP) solution, is geared toward medium and large businesses, while Salesforce, a customer relationship management (CRM) software, tailors its products for sales, marketing and customer service teams. In this post, we’ll compare both software solutions on […].

Sales 20

Sales Management Marketing Marketing 20

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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mention

JANUARY 12, 2022

Over 4.57 billion people use the internet with 500 million of those viewing Instagram Stories daily — that’s half of the social media giant’s user base actively viewing and discovering new brands. Yours could be one of them. Below, we’re discussing not only the best ways to use Instagram Stories but how to make the most of your story content. While the main appeal of Instagram Stories is its limited-time nature, that doesn’t mean you can’t make the most out of that 24 hours or perhaps even exten

Gaming 313

Gaming Profiling Algorithm Retail 313