Wed.Jan 18, 2023

article thumbnail

8 ‘future of work’ mistakes IT leaders must avoid

CIO

CIOs supporting a hybrid mix of in-office and remote workers, and those who float between, need to implement new tools and strategies to get it right. But they will also need to change how they think about hybrid work, which analyst firm Forrester characterizes as “messy” even as it says 51% of organizations are moving in this direction. Hybrid work is often thought of in terms of location, according to a November Gartner report.

IT 904
article thumbnail

Your Ultimate Guide to Brand Perception

mention

What product will you buy the next time you are in a supermarket — the one belonging to a respected brand or a no-name? If you don’t want to risk it or experiment, you’d rather go for Coke instead of Coke-like substitute, or Lays instead of chips you’ve never heard of. You’d often pay more for the products you know from TV advertisements. The way you think and how you feel about a product will often influence your buying decision.

Sales 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 ways upskilling and reskilling can fill hard-to-hire positions

CIO

The employees you need may already be on your team but out of sight. Looking for existing staff with transferable skills, hidden skills, technical learnability, and hidden knowledge can bring these potential employees into focus. Transferable skills These are comprised of knowledge, experience, and abilities that make it easier to learn new skills. Within IT, this could mean finding workers to do programing, testing, cybersecurity, operations, project management, or other similar tasks.

Knowledge 747
article thumbnail

How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose. Simply put, we help people connect with each other to conduct business.

Startups 130
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Lawsuit claims IBM falsely used mainframe sales to boost AI, cloud businesses

CIO

A lawsuit has been filed against 13 current and former IBM executives, including CEO and Chairman Arvind Krishna and former CEO Ginni Rometty, accusing the company of securities fraud — bundling mainframe sales together with those of poorly performing products in order to make them appear more profitable than they actually were. The lawsuit was filed on January 13 in the U.S.

More Trending

article thumbnail

The Embattled Southwest Airlines Still Has Superfans and You Should Too!

Netbasequid

Will your business survive the next crisis? It’s an important question to ask given that 95% of companies expect to experience a crisis over the next two years. And it’s a position that Southwest Airlines finds itself in right now! That stat is from a 2019 PwC study – before the pandemic hit and 100% of companies suffered. But for many businesses, especially those with upwards of 5,000 employees, crises are an annual occurrence.

Airline 98
article thumbnail

Keyword Optimization: How to Get Quick Organic Traffic with Blog Optimization

Weidert Group

Stephen King once said, “Sooner or later, everything old is new again.” He wasn’t referring to blogging or keyword optimization, but the principle still applies — and it can get you blockbuster SEO results from content you already have. Knowing how to increase blog traffic requires a blend of good writing and SEO research skills. Rather than struggling to come up with new, relevant content from scratch every time, use these keyword optimization tips to update existing blogs for quick organic tra

article thumbnail

How will practical tech developments affect your competitive advantage?

Vable

Are your recent current awareness news alerts alive with fascinating (and practical) tech news? Who can resist the exciting debut of AI-driven document handling at the Old Bailey ? And what about the extraordinary stir in legal circles caused by ChatGPT ? You don’t have to be a legal futurologist to predict that 2023 is going to be an interesting year and as the recession bites wonder how will this affect the increasingly competitive legal market.

article thumbnail

2023 Predictions for AI, Machine Learning, and NLP

Dataversity

It’s been an exciting year in AI, machine learning, and NLP, with text-to-image generators and large language models delivering some very impressive results and a lot of promise for the future – while noting all of the important caveats about their shortcomings including mitigating societal biases, the possibility of them being used to generate “fake […].

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

Datapine Blog

Table of Contents 1) What Is The Report Definition? 2) Top 14 Types Of Reports 3) What Does A Report Look Like? Businesses have been producing reports since, forever. No matter what role or industry you work in, chances are that you have been faced with the task of generating a tedious report to show your progress or performance. While reporting has been a common practice for many decades, the business world keeps evolving and, with more competitive industries, the need to generate fast and accu

Retail 80