Tue.Feb 23, 2021

article thumbnail

3 Ways to Find & Leverage Your Competitors' Weaknesses

Crayon

In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.

Advantage 521
article thumbnail

Big Data Platforms Assist with Spreading Health and Safety Awareness

Smart Data Collective

We have talked extensively about the multitude of benefits that big data provides to companies in every sector. While most of our discussions focus around the financial benefits of data technology to these organizations, there are some more holistic advantages as well. One reason to invest in big data technology is to help educate the populace and key decisionmakers about health and safety practices.

Education 240
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business.

Sales 208
article thumbnail

Business Intelligence: Gamification as a Strategic Tool for Organizations

Smart Data Collective

Business intelligence is becoming a central aspect of almost every major organization’s business model. Companies around the world are projected to spend $33 billion on business intelligence by 2025. They are discovering a number of new approaches to business intelligence, which are helping them carve out a stronger competitive edge. Gamification is one trend that is transforming the arena of business intelligence.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Get the Most Out of Customer Intelligence for Better Insights

Zoominfo

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. It’s essentially an analytical collection of customer activity, which can enhance the customer journey. This type of intelligence doesn’t necessarily bring large quantities of leads, but it helps target better quality leads.

More Trending

article thumbnail

Get the Most Out of Customer Intelligence for Better Insights

Zoominfo

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. It’s essentially an analytical collection of customer activity, which can enhance the customer journey. This type of intelligence doesn’t necessarily bring large quantities of leads, but it helps target better quality leads.

article thumbnail

AI in the Office: More Opportunity Than Threat

ArchIntel

ArchIntel™ -. “The global artificial intelligence market size is anticipated to gain traction and reach USD 202.57 billion by the end of 2026 on account of the rising adoption of cloud-based services and applications.” — Fortune Business Insights. As artificial intelligence technology advances and its use in industry becomes commonplace, its limitations also become more evident.

article thumbnail

10 Future technologies for 2021 and beyond according to MIT

Octopus

10 Future technologies for 2021 and beyond according to MIT Here are 10 Future technologies for 2021 and beyond according to MIT. It's an annual review by MIT. The post 10 Future technologies for 2021 and beyond according to MIT appeared first on Octopus Competitive Intelligence.

article thumbnail

Competitive Intelligence Insights Must Be Delivered With Flair

ArchIntel

ArchIntel™ -. Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A blog entry on Aqute Intelligence’s website said that CI professionals should make the extra effort to present their research findings in a way that will be taken seriously by top management, thereby encourage good decision-making.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

15 DevOps Trends to Watch for in 2021

Dataversity

Click to learn more about author Nicholas Winston. DevOps is the popular technology of software development sought by the IT community globally. And now, rather than just being about dev and ops, it is expected to add more value in delivering new features and products and taking away limitations between a business and its customers. […]. The post 15 DevOps Trends to Watch for in 2021 appeared first on DATAVERSITY.

article thumbnail

OSINT Seen to Rule the Business of Intelligence Gathering

ArchIntel

ArchIntel™ -. Private corporations, government agencies and news networks are just some of the institutions that have come to depend on open-source intelligence for the wealth of data coupled with the convenience that it brings. An article in Signal predicts an almost unrestrained growth in the reliance on OSINT moving forward. Author Robert Ackerman is convinced that OSINT will inevitably dominate the intelligence arena, leaving the more traditional methods of spying and sleuthing by the waysid

article thumbnail

I was a woman, in a man’s world.

Wink Intel

When I started Wink, Inc. from my dining room table in 2005, one of my biggest concerns was getting credibility in the life insurance industry. I was a woman, in a man’s world. I was 20-something, and didn’t look old enough to enter a bar. I had never sold insurance. And I didn’t have a college degree. I dropped-out of college when I became pregnant with AJ.

article thumbnail

Arrow Electronics Announces Opening for Market Intelligence Analyst

ArchIntel

ArchIntel™ -. Arrow Electronics announced that it has an opening for the Market Intelligence Analyst II position. In a help wanted ad on LinkedIn, the Fortune 500 firm said that the job entails taking charge of supplying sales teams and clients alike with actionable intelligence on programs and initiatives of select government agencies. Arrow, a manufacturer of electronic components and computer products, said the vacancy calls for an individual who is able to proactively monitor the industry to

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Pay Attention to These EMEA Enterprises Spending Millions on Cloud Services Each Month

Intriccately

The diverse regions that make up EMEA vary greatly in terms of infrastructure, cloud adoption, and growth. On both the supply and demand side, Europe is the clear leader, making up a majority of the region’s total market size and expected to grow at over 12% CAGR between 2019 and 2026.

article thumbnail

Khoros Hiring Oregon-Based Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The competitive intelligence manager, who will be based in Portland, Oregon, will lead a team charged with collecting, analyzing and synthesizing competitive intelligence data to provide decision-makers with actionable insights , build tools for the sales team and help develop differentiated messages for the company’s ma

article thumbnail

Distributed Banking: Optimizing Channels for Loan Growth

Acoustic

Recent fintech disruptors have opened new distribution channels for offering loans to customers. Companies founded in the smartphone era are reshaping how applicants can obtain small loans and how a first-time home buyer can be approved for a mortgage. Extensive manual processes to approve a loan that can stretch for weeks can now be simplified into minutes by utilizing cloud-based automation.

Banking 52
article thumbnail

SentinelOne Seeking to Hire Competitive Intelligence Leader

ArchIntel

ArchIntel™ -. SentinelOne announced that it seeks to recruit a competitive intelligence leader with a “passion for building a resilient team culture.” The California-based cybersecurity company said it is looking for an exceptional individual with a mastery of cybersecurity. The company further said that it seeks experienced candidates with a proven track record of producing quality competitive intelligence across multiple channels.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Lessons from a Real Disaster Recovery: Plan for Basic Infrastructure (Part II)

Dataversity

Click to learn more about author W. Curtis Preston. You might think that restoring the operating system and data for hundreds of computers would be your primary challenge in a disaster recovery; however, a recent podcast interview with someone who went through an actual disaster recovery says otherwise. This is the second in a series […]. The post Lessons from a Real Disaster Recovery: Plan for Basic Infrastructure (Part II) appeared first on DATAVERSITY.

article thumbnail

Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

Happy Market

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks.

article thumbnail

The Future of Strategic Decision-Making

SCIP

This article highlights the systemic risks we face when using formulaic approaches to strategic plan. ETHICS. TRAINING. KEY TOPICS. The Future of Strategic Decision-Making. While humans currently have the edge in strategic decision making, this article from the Journal of Futures Studies highlights the systemic risks that we face when using formulaic approaches to strategic planning in a non-linear world.

SCIP 40
article thumbnail

February 24th, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Alt Data Management Reports Our Reports function allows you to get printable PDF data insights delivered straight to your inbox. It's the ideal way to get daily, weekly, or monthly management reports tailored to your needs, or share data of interest across your team. Reports are based on your personalized Dashboard, and you can specify the layout to make them printer-friendly.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

article thumbnail

Help Desk Specialist

Wink Intel

About the job. The Technology Customer Service Help Desk Specialist is the face of Puritan and Canvas when agents and customers need technical assistance. This critical role must maintain high levels of courteous customer service at all times. Responsibilities include: Answering the technology support hotline. Monitoring and responding to external support emails.

article thumbnail

Direct-to-consumers’ pandemic-fueled boom, as told by digital advertising

Pathmatics

This article by William Merchan was originally published in Forbes.

Retail 52
article thumbnail

Regional Sales Manager – PA, WV, OH

Wink Intel

About the job. Description. American Equity is looking for this sales leader to be based in one of the following locations: Pennsylvania, West Virginia, Ohio or West Des Moines, Iowa. General Purpose Of The Job. The Regional Sales Manager is responsible for driving sales in a specific territory of the country, including accountability for working closely with their assigned Business Development Specialist to leverage appropriate business plans to maximize sales and meet or exceed territory sales

Sales 40
article thumbnail

6 Big Data Mistakes You Must Avoid At All Costs

Smart Data Collective

Marketers around the world are embracing data-driven marketing to drive better results from their campaigns. However, while doing so, you need to work with a lot of data and this could lead to some big data mistakes. But why use data-driven marketing in the first place? When you collect data about your audience and campaigns, you’ll be better placed to understand what works for them and what doesn’t.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Learning Professional

Wink Intel

About the job. Do you enjoy working on projects that deliver tangible results? Do you have experience designing and delivering learning solutions, managing change, and helping people build new skills in a corporate environment? Are you naturally curious? Do you continuously scan your environment for opportunities? The Learning Professional is an experienced learning designer who is comfortable performing needs analysis, developing online and other training, coaching for performance, facilitati

article thumbnail

What is Audience Analysis?

Netbasequid

Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you can’t understand social conversations without understanding the people behind them. That’s where audience analysis comes in.

article thumbnail

Annuity industry shifts focus as RILA sales jump in 2020

Wink Intel

Some insurers are getting out of what was once a robust market for variable annuities with optional living benefits riders as interest rates plummet. Years of low interest rates have been a challenge for U.S. life insurers, but the additional rate drops during the COVID-19 pandemic made it even more difficult for companies to price guaranteed products.

Sales 40