Tue.May 11, 2021

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Competitive Advertising Examples: 5 Must-See Commercials

Crayon

Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. That being said, it would be misleading to suggest that competitive advertising is strictly a matter of attention; it’s also a matter of differentiation.

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Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle

Octopus

This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. Read More. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.

Research 256
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Understanding the Growing Pushback Against Advertisers Collecting Data

Smart Data Collective

Advertisers have been collecting data for a long time now. This is something most online users knew but didn’t pay much attention to, but that’s starting to change. More people are starting to feel uneasy about large tech companies having so much control over their data. This feeling is fueling the growing pushback against advertisers collecting personal data.

Knowledge 253
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Cisco Says 'Hybrid Approach' Key to Stronger Cyber Defenses

ArchIntel

ArchIntel™ -. Cisco makes a case for preventing security breaches using a combination of software automation and human intelligence. In a recent article on MarketScreener, the company explains why IT teams and machines working separately often fall short of stopping cyber attacks , saying today’s cybercriminals are quick to exploit the weaknesses of both.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Fourth Quarter 2020 Annuity Sales

Wink Intel

Deferred Annuity Sales. Total 4Q2020 deferred annuity sales were $56,314,918,093. Fourth quarter deferred annuity sales were up nearly 4% when compared to the previous quarter and were up nearly 6% when compared to the same period last year. Sales for 2020 were down nearly 6% when compared to the prior year. Total 2020 deferred annuity sales were $209,147,263,328.

Sales 98

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Lithium – The Energy Transition Catalyst

Evalueserve

A low-carbon future is expected to be mineral intensive, as clean energy technologies use more minerals than fossil-fuel-based technologies. The power generation from solar photovoltaic, wind and geothermal energy requires minerals and metals such as lithium, cobalt, aluminum, copper, etc. Moreover, the support infrastructure needed for renewable energy, such as transmission lines, electrical equipment, components, etc., will require additional metals.

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Parsons Receives $618M GSA Task Order to Support Intelligence Community

ArchIntel

ArchIntel™ -. The General Services Administration has awarded Parsons a $618 million task order in support of global cyber and intelligence technologies used by the U.S. intelligence community. Work on the contract will focus on systems used for command, control, computers, communications, cyber, intelligence, surveillance and reconnaissance exercises, operations and information services, Parsons said in a May 5 statement.

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Identifying Gaps in Social Content and Messaging

Netbasequid

Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal needs, and targeted market research is how you do it. Keep your branded content up to date by identifying gaps in social content and messaging.

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How Social Media Intelligence Helps Investigators Conduct Cyber Threat Hunting

ArchIntel

ArchIntel™ -. Researchers and analysts use various intelligence-gathering tools and processes depending on the nature of their investigations. For those working in law enforcement, open-source intelligence , web intelligence and human intelligence are the most important intelligence-gathering tools, according to Cobwebs Technologies. In a blog entry posted on May 3, Cobwebs discussed how OSINT and its subset social media intelligence are being used in criminal investigations.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Improved Formula Behind Our Keyword Volume Feature

Similarweb

Keyword Volume feature. At Similarweb, we go to great lengths to deliver the freshest and most reliable digital intelligence data out there. So naturally, we’re excited to announce that we’ve released a huge improvement to how we calculate keyword volume – the number of times a keyword is searched on Google. . Previously, we were getting this data directly from the Google Ads API, but we were running into three major issues: .

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VSP Vision Care Seeking Senior Competitive Intelligence Analyst

ArchIntel

ArchIntel™ -. VSP Vision Care is looking to hire a senior analyst for competitive intelligence who will serve as the central aggregator of competitive intelligence and industry information to support the development of an enterprise strategy. The role will focus on ensuring support for enterprise strategy activities and deliverables within the company by collaborating with customer insights analysts, marketing analysts and business analysts, VSP Vision Care said in a job ad posted on LinkedIn.

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How to Calibrate Your Brand Voice to Your SEO Advantage

Moz

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.

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Allstate Seeking Competitive Intelligence Associate Manager

ArchIntel

ArchIntel™ -. Insurance firm Allstate is looking for a competitive intelligence associate manager who will support senior leaders and the product management team by providing actionable insights. The role will focus on the auto and home business of Allstate, according to a job advertisement posted on LinkedIn. Responsibilities under the role, which will be based in Northbrook, Illinois, include analyzing market and competitive information and providing recommendations for various stakeholders wi

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ep. 409 – Rebecca Brooks, Founder and CEO of Alter Agents, on how to Navigate a Successful Career in Market Research

Happy Market

My guest today is Rebecca Brooks, Founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies including Hall & Partners, Dialogue, and Diagnostic Research.

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8 Market analysis tools for high-impact insights

ATTEST

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. And what if you could simply look inside consumers’ heads and figure out how to make them happy? We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market.

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What COVID-19 Has Taught Us About the Importance of Digital Transformation in Business!

Elegant BI

The Corona Virus (COVID-19) has taught us many hard lessons, not the least of which is the importance of being prepared, the importance of anticipating what may be just around the corner, and the importance of being able to theorize, hypothesize and predict. All of these skills are amply supplied by data scientists and analysts. But, in today’s world, it is crucial to prepare and educate the average business team member to improve data literacy and engage in digital transformation (Dx).

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Weaving Together Siloed Business Functions with Digital Thread

Dataversity

Click to learn more about author Keith Higgins. Over 60% of manufacturers are planning to increase their investments in smart factory initiatives over the next few years. That ratio will undoubtedly increase as existing digital transformation projects continue to scale up post-pandemic and new cutting-edge enterprise technology solutions emerge over the next few years.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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8 Market analysis tools for high-impact insights

ATTEST

We have yet to develop a crystal ball that lets us look deep into the future of a market and predict profitability and trends. And what if you could simply look inside consumers’ heads and figure out how to make them happy? We’re working on it, but in the meantime, these eight market analysis tools give you powerful insights into your market.

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Wink, Inc. Releases 4th Quarter, 2020 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — . NEWS RELEASE. . STRUCTURED ANNUITY STEAL THE SHOW IN 2020! Wink, Inc. Releases 4 th Quarter, 2020 Deferred Annuity Sales Results. Des Moines, Iowa. May 4 th , 2021 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997. Sixty-one indexed annuity providers, 45 fixed annuity providers, 69 multi-year guaranteed annuity (MYGA) providers, 14 structured annuity providers, and 46 variable annuity

Sales 52
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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. “With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of d

Matrix 130
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Willis Towers Watson launches latest version of DataValidator

Wink Intel

Willis Towers Watson has announced the launch of an updated version of its DataValidator technology, which helps property-casualty and life insurers to use their data more efficiently by validating, cleansing and transforming data for use in financial modeling and reporting processes. “Timely access to good quality data continues to be one of the most difficult challenges facing the insurance sector due to struggles with legacy systems and the demands of IFRS 17 and other fast-evolving regulator

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate. While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. “With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of d

Matrix 130
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WealthVest launches a new tool to help financial professionals with Regulation Best Interest.

Wink Intel

Today, WealthVest, a financial services firm specializing in retirement savings and income products, announced the launch of Best Interest Report Card, a new tool designed to assist financial professionals with the selection of annuity products for their clients. Launched in response to the new standards implemented by Regulation Best Interest in early 2020, the Best Interest Report Card tool provides financial professionals with a straightforward, compliant way to fairly evaluate products and f

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House Panel Marks Up ‘Secure Act 2.0’ Bill on Annuities, RMDs

Wink Intel

The House Ways and Means Committee is discussing and revising a retirement bill that includes three major annuity provisions. The committee will mark up H.R. 2954 , the “Securing a Strong Retirement Act of 2021? bill, or Secure Act 2.0, at a meeting that starts at 11 a.m. today. Live video of the markup, and a video recording, will be available here.

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Secure Act 2.0: A Gateway to ‘Rothification’ of Retirement?

Wink Intel

The Securing a Strong Retirement Act of 2021 passed the House Ways and Means Committee on Wednesday. While it has a long way to go in the legislative process, the bill, dubbed the Secure Act 2.0, has the attention of advisors like Jamie Cox. The 146-page package aims to raise the required minimum distribution age from 72 to 75 over a 10-year period.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.