Fri.May 07, 2021

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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How well do we compete in the healthcare vertical ? Asking and answering questions like these — and subsequently taking action based on the conclusions you draw — is a critical piece of the puzzle that is bui

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The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

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Competitive Intelligence Analysts Need to Learn to Code Says Trip

Octopus

This post called Competitive Intelligence Analysts Need to Learn to Code Says Trip is the latest in our questions respected professionals. This week we speak to Trip Krant, a US based Competitive Intelligence professionals who is an outstanding thinker and. Read More. The post Competitive Intelligence Analysts Need to Learn to Code Says Trip appeared first on Octopus Competitive Intelligence.

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SOC 2 Type II compliance: the security of your data

Primary Intelligence

More and more, our business processes, data, and backups are handled through remote access, aka “the cloud”. Online storage of critical company information, including intellectual property, critical contact information, and strategic documentation has become the norm. In fact, most of our sales and marketing information these days is stored in our CRMs and marketing automation tools; all of which are SaaS.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Secrets to Closing a Multi-Million Dollar Deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

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Where Dark Data Lives and How to Mine It for Business Gain

Domo

There’s considerable discrepancy around the volume of data that is unused, unstructured, and hidden—aka “dark data.” Experts such as IDC and Gartner think 50-90% of the data that organizations have is dark, while recently polled IT leaders say only 25% of it is. Despite their belief that they have relatively little dark data, IT executives have big concerns about it, including: the impact on quality, security, and risk compliance; loss of control; lost business value; and the inhibition of data

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Google Advanced Search Operators for Competitive Content Research

Moz

Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. It’s not enough to know what your competitors are ranking for — you need to know what content is powering those rankings and how you’re currently competing with that content. Enter advanced search operators.

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Achieve Deeper Insights with Domo Google Integrations

Domo

Google needs no introduction. Businesses of every shape and size use the tech giant’s products for everything from reaching customers to collaborating with colleagues to powering their infrastructure. Given that Google is likely to be one of your major sources of data, it’s important that you’re able to connect that data with other data sources to understand your overall business performance.

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What Is Naïve Bayes Classification and How Is It Used for Enterprise Analysis?

Dataversity

Click to learn more about author Kartik Patel. What Is Naïve Bayes Classification? Naive Bayes is a classification algorithm that is suitable for binary and multiclass classification. It is a supervised classification technique used to classify future objects by assigning class labels to instances/records using conditional probability. In supervised classification, training data is already labeled with […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Will They Blend? Google BigQuery Meets Databricks

Dataversity

Click to learn more about author Emilio Silvestri. In the “Will They Blend?” blog series, we experiment with the most interesting blends of data and tools. Whether it’s mixing traditional sources with modern data lakes, open-source DevOps on the cloud with protected internal legacy tools, SQL with noSQL, web-wisdom-of-the-crowd with in-house handwritten notes, or IoT […].