Thu.Mar 18, 2021

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61% of Businesses Say Competitive Intel Boosts Revenue

Crayon

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. This year, we fielded responses from more than 1,000 CI professionals and stakeholders. Our survey was 41 questions in total, and based on the data we’ve gathered, there’s no shortage of exciting trends to discuss.

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5 ways Competitive Intelligence gives you more chance of winning

Octopus

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

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Why 2021 Will Be a Big Year for Apache Cassandra (and Its Users)

Dataversity

Click to learn more about author Ben Bromhead. The upcoming GA release of Apache Cassandra 4.0 is set to be the most stable “.0” release of the project (or any distributed database) ever. The effort across the entire community has been monumental and everyone involved with this release will deserve not only a well-earned lap […]. The post Why 2021 Will Be a Big Year for Apache Cassandra (and Its Users) appeared first on DATAVERSITY.

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What is Energy Leadership

Mind Shifts

As some of you may know, I am one of only 2-3 Australians certified in the Energy Leadership Index – one of the top tools recommended by the Coaches Forum at Forbes Magazine. Energy Leadership is the process that develops a personally effective style of leadership that positively influences and changes not only yourself, but also those with whom you work and interact.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Every Metric Is A Vanity Metric

Moz

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results.

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10 Expert Tips for Conducting a Remarkable SME Interview

Weidert Group

Content marketing is fueled by expertise, and interviewing a Subject Matter Expert (SME) is a great way to lend solid credibility to your work. Leveraging their considered experience in a given area is invaluable, but there’s also the added benefit of having that expert well-versed in your brand, products, and customer pain points. Capturing the depth of knowledge an SME offers requires an interviewing approach that is purposeful, efficient, and also artful enough to put the interviewee at ease.

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I hate Zoom. Thank god for Zoom.

Academyci

Article by Ben Gilad I just finished running another analysis module for ACI via Zoom (Feb. 2021). I love that I don’t have to travel. For a teacher, though, who loves teaching (I know, it’s ironic, isn’t it; A fisherman loves fish? A teacher loves teaching?), Zoom is slow death. I use the Socratic method of making people get to the solutions themselves and Zoom makes it impractical.

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Handling Outliers Using Smarten Assisted Predictive Modelling!

Elegant BI

1. Outlier, an Outsider! Outliers, also referred to as anomaly, exception, irregularity, deviation, oddity, arise in data analysis when the data records differ dramatically from the other observations. In layman’s terms, an outlier can be interpreted as any value that is numerically far-flung from most of the data points in a sample of data. About Outliers. 2.

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Four Ways Intricately Delivers Cloud Data to Enterprise Customers

Intriccately

As the authoritative source of cloud adoption, usage and spend data, Intricately works with go-to-market teams all across the cloud to optimize their strategies based on insights that truly matter. Rather than relying strictly on firmographics or hypothetical intent data, partnering with Intricately empowers revenue operations teams to plan more efficiently and prospect into the companies that truly need their software.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Insurance Companies Can Now View NAIC Data in Knowledge360

Cipher

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of our goals at Cipher has been to pull industry specific data from sources like the National Association of Insurance Commissioners ( NAIC ) into our market and competitive intelligence tool, Knowledge360 ?.

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Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success

Netbasequid

How do brands differentiate from competitors in our noisy online landscape? Both consumer intelligence and market intelligence offer a definite edge. And it has become a key indicator for business success, as we’ll see below! *make Quid news & blogs search for “AI adoption” and share timeline view/downloaded data supporting uniform view of items about this.