Wed.Oct 13, 2021

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Important Steps to Take to Address the Bias in AI

Smart Data Collective

We mentioned previously that bias is a big problem in machine learning that has to be mitigated. People need to take important steps to help mitigate it for the future. Regardless of how culturally, socially, or environmentally aware people consider themselves to be, bias is an inherent trait that everyone has. We are naturally attracted to facts that confirm our own beliefs.

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5 Signs You Need Sales Experience Analysis

Primary Intelligence

In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.

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How Can You Use Machine Learning to Optimize Pricing in FinTech?

Smart Data Collective

FinTech is about connecting with customers. They expect something different from classically understood banking. The more you know about your audience, the more you can offer them. It’s similar to prices – price optimization through machine learning is a great tool to grow your revenue. What can you learn from real-market examples? Figuring out the best pricing model can be tricky.

Learning 308
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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Customer delight is the ultimate goal for any business. And nothing surprises or delights quite like a gift. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. The results?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Tips to Stay Competitive as AI Technology Evolves

Smart Data Collective

The market for AI technology is growing remarkably. Businesses around the world spent over $60 billion on artificial intelligence last year alone and the demand is expected to continue to rise. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors.

More Trending

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Why Investing in Data Is Crucial for Business Growth In 2022

Smart Data Collective

There’s no denying that data is everywhere in life. The rate at which information is being collected is growing exponentially, with approximately 2.5 quintillion bytes (that’s 2,5000, 000, 000, 000, 000, 000!) of data being produced every day. As technology continues to advance data generation across the world, it’s safe to say that investing in data solutions will be crucial to seeing business growth and success in 2022 and beyond.

Business 299
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What Modern BI Can Do for Startups: An Expert’s Take

Domo

The total economic impact of Domo on organizations is well documented. Over the last several years, Forrester Consulting has conducted numerous studies on how Domo affects businesses’ bottom lines. The latest of those studies was published earlier this year and focused on four small- to medium-sized operations that, collectively, experienced an ROI in Domo of 345% over a three-year period.

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Data-Driven Pitch Deck Examples for Inspiring the Next Big Screenwriter

Smart Data Collective

Big data has been very important in the creative and entertainment sectors. Many artists are using big data to improve the quality of their work. Screenwriters are no exception. We mentioned in the past that big data has been very valuable for Hollywood. Professionals throughout the industry are looking for ways to integrate big data into their jobs.

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You?re Invited: 2021 Competitive Enablement Summit

SCIP

Join us for 2 days of insights from 15+ leaders in competitive strategy, product marketing, sales, a. SCIP is pleased to share an invitation for our members to attend the first-ever Competitive Enablement Summit (Oct. 27-28), a free virtual event that we're supporting. Find out what it really takes to compete - and win - at the only event that combines competitive strategy and revenue enablement to help you build the playbook you need to crush the competition.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 Fixes for Challenging B2B Lead Generation Problems

Weidert Group

Let's face it; if you don't have a robust B2B lead generation process , you won't attract potential prospects that have true conversion potential. Complex B2B industries such as manufacturing, supply chain, distribution, and financial services know that lead generation is the key to profitability, yet 61% of companies list “generating traffic and leads” as their top marketing challenge.

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Cyber Resilience Means More Than Just High Availability or Disaster Recovery Alone

Dataversity

October is Cybersecurity Awareness Month! All month long, we’ll be exploring cybersecurity-related topics to help you (and your data) stay safe online. Click to learn more about author Don Boxley. What creates true cyber resilience? In database circles, the two factors that help lead to it – disaster recovery (DR) and high availability (HA) – are […].

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IntelliCon 2022 Proposals Deadline Extended

SCIP

Proposals Due October 20, 2021. DEADLINE EXTENDED! You asked, we listened. You now have one more week to prepare your proposals for SCIP IntelliCon 2022 ?Connection. Reinvention. Growth."! Submissions are now due October 20, 2021. Why you should submit a speaking proposal: Tailored to you! There are a variety of session types available for presenting to tailor your message to your presentation style.

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Excessive Bureaucracy Is Killing Data Governance

Dataversity

Click to learn more about author Steve Zagoudis. Despite the best-in-class Data Governance policies and programs, failure rates are still too high. Current efforts often fall short of delivering trusted data, despite huge investments of time and money. People are looking for a better way, judging by the high popularity of “Data Governance 101” conference […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Retirement Parachutes, in Different Colors

Wink Intel

The 401(k) annuity and the “contingent deferred annuity,” or CDA—two concepts related to the provision of retirement income, but with different audiences in different distribution channels—were in the news this past week. . Click HERE to read the full story via RIJ. The post Retirement Parachutes, in Different Colors appeared first on Wink.

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Cyber Insurance Could Keep Your SMB Afloat Post Cyber Attack

Smart Data Collective

In the wake of the COVID pandemic, cybercrime is skyrocketing to unprecedented levels and daily ransomware attacks increased by 50% in 2020. The cause of this rise is largely due to the massive increase in American employees working from home. Where employees used to be under the umbrella of their organization’s security networks and using their business’ secured devices, today the majority of employees are remote.

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American Equity Executes Industry Re-defining Reinsurance Partnership with Brookfield Reinsurance

Wink Intel

WEST DES MOINES, Iowa–( BUSINESS WIRE )– American Equity Investment Life Holding Company (“American Equity”) (NYSE: AEL) , announced today that it has closed its previously announced reinsurance transaction with North End Re (Cayman) SPC, a wholly owned subsidiary of Brookfield Asset Management Reinsurance Partners Ltd. (“Brookfield Reinsurance”) (NYSE, TSX: BAMR).

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9 Free Tools for Every Digital Marketer to Get Their Work Done

mention

A digital marketer’s work schedule is pretty erratic. There are so many responsibilities resting on our shoulders that we often end up juggling multiple tasks at the same time. I like the amorphous style of our job; it’s creative, challenging, and far less boring than desk work. Having said that, there are times when it gets frustrating. I like using marketing tools , they are wonderful for extracting information and deep analysis, however, they do have some shortcomings.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AM Best Affirms Credit Ratings of American International Group, Inc. and Its Subsidiaries

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Long-Term Issuer Credit Rating (Long-Term ICR) of “bbb” (Good) of American International Group, Inc. (AIG) (headquartered in New York, NY) [NYSE: AIG]. AM Best also has affirmed the Financial Strength Rating (FSR) of A (Excellent) and the Long-Term ICRs of “a” (Excellent) of AIG’s property/casualty (P/C) insurance subsidiaries (collectively referred to as AIG PC).

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Sector Intelligence: Actionable insights for your current and prospective key accounts

Evalueserve

If you are a partner, consultant, or sector lead in a consulting, advisory, or any other professional services (PS) firm, you already recognize the importance of up-to-date and high-quality sector insights. Not only can they help you stay ahead of the market but also equip you to seize relevant opportunities. Market trends, threats, or opportunities are contained in a plethora of unstructured data available to us.

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AM Best Affirms Credit Ratings of Jackson National Life Insurance Company and Its Affiliates; Assigns Issuer Credit Rating to Jackson Financial Inc.

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )– AM Best has affirmed the Financial Strength Rating of A (Excellent) and the Long-Term Issuer Credit Rating (Long-Term ICR) of “a” (Excellent) of Jackson National Life Insurance Company (JNL), its wholly owned subsidiary, Jackson National Life Insurance Company of New York, and its direct parent, Brook Life Insurance Company.

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NEW INFOGRAPHIC: 10 Global Brands with Major Growth in Cloud Spend

Intriccately

According to industry analysts, global spend on public cloud services is expected to exceed $480 billion in 2022 – and by 2026, will account for more than 45% of enterprise IT budget.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Pandemic Spurred Eight out of 10 People to Reevaluate Life and Finances

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–The last 18 months have had a significant impact on businesses, the economy and society — and nearly eight in ten U.S. workers are reevaluating what is important in life, including finances, their career and retirement, according to Lincoln Financial Group’s (NYSE: LNC) 2021 Retirement Power® study. People participating in an employer-sponsored retirement plan are especially motivated — more than two out of three (69%) say they intend to save more in

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Biggest Trends in Data Visualization Taking Shape in 2022

Smart Data Collective

There are countless examples of big data transforming many different industries. It can be used for something as visual as reducing traffic jams, to personalizing products and services, to improving the experience in multiplayer video games. There is no disputing the fact that the collection and analysis of massive amounts of unstructured data has been a huge breakthrough.

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Arizona IMO Seeks Bankruptcy Protection From IUL Fraud Fight

Wink Intel

A prolific pension fraud scheme that spread to the insurance industry before being shut down by federal investigators continues to produce fresh lawsuits. And it also continues to claim new victims — the latest being Shurwest, a successful Scottsdale, Ariz., independent marketing organization. Shurwest filed for Chapter 11 bankruptcy Aug. 31 after executives realized “there’s not going to be anything left,” one of its attorneys said.

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BlackRock Adding Annuities to 401(k) Plans

Wink Intel

BlackRock, the world’s biggest asset manager with more than $9 trillion in assets, is moving into annuities. The firm has a new target date retirement product for 401(k) plans that will provide workers a stream of payments through their lives. Called the LifePath Paycheck solution, it embeds annuity contracts issued by Equitable and Brighthouse Financial, according to BlackRock.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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POP QUIZ

Wink Intel

Which minimum guaranteed surrender value on an indexed annuity is greater? 87.5% at 1.00%. OR. 100% at 1.00%, less a 12.50% surrender charge? Join the conversation HERE! . The post POP QUIZ appeared first on Wink.

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F&G Purchases 30% Ownership Stake in Freedom Equity Group

Wink Intel

DES MOINES, Iowa , Oct. 8, 2021 /PRNewswire/ — F&G, part of the FNF family of companies and a leading provider of annuities and life insurance, announced a 30% ownership stake in Freedom Equity Group (FEG), a top Life IMO and longtime F&G partner. The opportunity brings new distribution capacity for F&G to fuel growth in middle market indexed universal life (IUL) sales. “F&G has a long history with FEG, and they have been an integral part of our life growth in rece

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Life Insurance Sales Strong Across Product Lines In 2Q, Wink Reports

Wink Intel

Non-variable universal life sales for the second quarter were $779.2 million, up 19.9% when compared to the previous quarter and up 18.1% as compared to the same period last year, according to Wink’s Sales & Market Report. Non-variable universal life sales include both indexed UL and fixed UL product sales. Noteworthy highlights for total non-variable universal life sales in the second quarter included National Life Group gaining the No. 1 overall sales ranking for non-variable universal lif

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