Wed.Jan 13, 2021

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6 Reasons That Data-Driven Email Verification Is Absolutely Critical

Smart Data Collective

Big data is playing a very key role in the future of email communications. A growing number of companies are finding more innovative ways to use data technology to streamline communications and build more personalized relationships between various stakeholders. One of the most important benefits of big data lies with email verification. Data-driven companies are finding smarter ways to use big data to verify the identities of their subscribers and consumers, which is proving to be very useful.

Finance 234
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Google Smart Shopping: Performance, Pros & Cons, and When to Use [Update]

Tinuiti

Smart Shopping is a fairly new campaign type within Google Ads , with the goal to simplify advertising products on Google Ads platform by using automated bidding and ad placement.

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Collecting Competitive Intelligence Using Artificial Intelligence-Powered Solution From Contify

ArchIntel

ArchIntel™ -. Market intelligence expert Paul Roetzer recently spoke with Shilpa Tandon , marketing manager of Contify , who discussed how the company’s marketing artificial intelligence solution works. On Jan. 5, Roetzer published a transcript of the interview on the Marketing Artificial Intelligence Institute’s website, explaining Contify’s capabilities in helping businesses collect market and competitive intelligence.

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Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. This data functions as a roadmap to maximizing productivity and reducing resource waste.

Sales 162
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitor highlights: NTT DATA

FedSavvy

We open the year with a new competitor highlight on an less known, but significant GOVCON competitor – NTT DATA. The company is among the likes of BAE Systems and Deloitte as an internationally headquartered business with a separate U.S. business. . NTT DATA is an IT services provider and systems integrator headquartered in Tokyo, Japan. The company has business operations in 88 countries and has over 300,000 employees worldwide.

Education 130

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Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. This data functions as a roadmap to maximizing productivity and reducing resource waste.

Sales 100
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Aerospace and Defense Industry to Face Opportunities, Challenges in 2021

ArchIntel

ArchIntel™ -. Consulting and advisory services provider Deloitte expects the aerospace and defense industry to recover in 2021 following the difficulties brought about by the coronavirus pandemic in 2020. However, the three sectors comprising A&D — defense, commercial aerospace and space — are expected to move forward differently in the coming year and beyond.

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Understanding Artificial Intelligence Marketing: Approaches and Techniques

Dataversity

Click here to learn more about Gilad David Maayan. What Is Artificial Intelligence Marketing? In marketing, artificial intelligence (AI) is the process of using data models, mathematics, and algorithms to generate insights that marketers can use. Marketers use insights gained from AI to guide future decisions on event spending, strategy, and content topics.

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2021 Predictions: 6 Domo Leaders Peek Into Crystal Ball

Domo

As a new year begins to unfold—and does so with a pandemic still raging on a global scale—many organizations and individuals can’t help but wonder what the next 11 and a half months may bring. And while no one has a crystal ball, a lot of people do possess educated opinions informed by years of professional experience and observational savviness, making them the type of folks we look to for perspective and guidance on what can sometimes scare us: the future.

Retail 58
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Engage3: What We Do (video)

Engage3

Price is the #1 driver of store traffic, but fewer than 5 items drive a consumer’s price perception. So how do retailers and brands know which ones? Watch this video to find out how Engage3’s next generation price optimization, based on a behavioral model we call “ Price Image ,” can predict how consumers will perceive, remember, and act on your pricing vs. your competition’s.

Retail 52
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Where Are You on the Cloud Spend Optimization Maturity Curve?

Dataversity

Click to learn more about author Jay Chapel. Cloud spend optimization is always top of mind for public cloud users. It’s usually up there with security, governance, and compliance — and now in 2020, 73 percent of respondents to Flexera’s 2020 State of the Cloud report said that optimizing “existing use of cloud (cost savings)” […]. The post Where Are You on the Cloud Spend Optimization Maturity Curve?

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Competitive Intelligence Management (video)

Engage3

Legacy competitive shop programs track only a handful of competitors, have limited items, and are rife with unmatched data. That’s because most data providers sell you “data by the pound.” But more time spent on quality-controlling noisy data dumps means less time left for actioning real insights. Engage3’s competitive pricing data leverages in-store audits, webscrapes, user-collected data via our mobile app, and Nielsen POS data.

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Nine Ways IT Pros Can Stay Relevant in a COVID-Accelerated World

Dataversity

Click to learn more about author Brad King. COVID-19 has dramatically increased the pace of digital transformation in the enterprise. Amid a headlong rush to cloud architectures, remote work, and distributed IT, we look at nine ways IT pros can remain relevant — and continue to deliver business value — during this profound transition in […]. The post Nine Ways IT Pros Can Stay Relevant in a COVID-Accelerated World appeared first on DATAVERSITY.

IT 52
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Advertising on Amazon: Why You Should Even if You Don't Sell There

Pathmatics

Did you know Amazon is more than just an easy place to buy uranium or a leash for your chicken.

Retail 52
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Ameritas Selects iPipeline’s SSG Digital Platform to Enhance Life Insurance Processing for Financial Professionals

Wink Intel

EXTON, Pa.–( BUSINESS WIRE )–iPipeline® – a leading provider of low code cloud-based software solutions for the life insurance and financial services industry, today announced Ameritas has chosen the SSG Digital® Platform to streamline the application processing experience. Ameritas is a mutual-based provider of life insurance, financial services, and employee benefits. iGO® e-App and Maestro® Self-Service will be integrated with Swiss Re’s Magnum Pure® full-service underwriting auto

Finance 40
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How Big Data is Changing the Internet Experience for Average Consumers

Smart Data Collective

Big data has started to change the world in a lot of ways. Human beings are creating 2.5 quintillion bytes of data every single day. As scalability with big data accelerates, consumers and organizations around the world are starting to witness its impact. Every aspect of our lives has been shaped by big data to some degree. The Internet is one of the most significant facets of our lives to be touched by data analytics, machine learning and other forms of new data technology.

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Best’s Market Segment Report: Continued Poor Performance of Long-Term Care Product Keeps Pressure on U.S. Life Insurers

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–Loss ratios in the beleaguered U.S. long-term care (LTC) insurance market continue to climb for individual and group business, according to a new AM Best report. The Best’s Market Segment Report , “U.S. Long-Term Care Product Performance Pressures Continue,” states that poor performance from inadequate pricing is a significant issue for LTC insurers, owing to low interest rates, lapse rates, improving mortality, rising morbidity and policyholder uti

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Increase Leads in the Consideration Stage of the Buyer’s Journey

mention

They say it’s not the destination that matters, but the journey. Well, in business, both are equally important. If we think about the buyer’s journey , the destination would be the moment in which the client makes a purchase or converts, which is what every business is after. At the end of the day, that moment will have a direct impact on your bottom line!

Win 194
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Beacon Annuity Solutions is Pleased to Announce that Protective Life has Joined Annuity Switchboard®, a Service that Helps Streamline the Annuity Sales Process for Distribution Partners

Wink Intel

NORTHFIELD, Ill. , Jan. 12, 2021 /PRNewswire/ — Beacon Annuity Solutions®, a leading provider of cloud-based annuity software and compliance solutions, today announced Protective Life, has joined a growing list of Annuity Switchboard partners. Annuity Switchboard, a Beacon Annuity Solutions service, offers streamlined pre-sale and compliance-driven solutions for carriers and their distribution partners — broker/dealers, banks, brokerage general agencies, independent broker/dealers

Sales 40
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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

ArchIntel™ -. Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation. The article focuses on applications of NetBase Quid products for growing a share of voice , understanding consumer sentiment, keeping track of industry conversations, identifying new segments and monitoring

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Policygenius Releases January 2021 Life Insurance Price Index

Wink Intel

NEW YORK , Jan. 12, 2021 /PRNewswire/ — Policygenius, the nation’s leading online insurance marketplace, announced today the January 2021 data release of the Policygenius Life Insurance Price Index , which displays average monthly life insurance rates using current data from leading life insurance carriers. New data from this free index is published on a monthly basis to illuminate pricing trends for consumers.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Agencies’ Campaign Strategy Secrets: StarKist Culturally Connecting with Consumers

Netbasequid

. Connecting culturally hinges on understanding important takeaways around “why”- through accurate, transparent next-generation AI-powered social listening. Here, we’ll delve into one of the sessions from our recent NetBase Quid LIVE 2020 event for insights into agencies’ campaign strategy secrets and how StarKist used social listening to culturally connect with consumers.

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The Penn Mutual Life Insurance Company Announces Updated Southern Agency Presence

Wink Intel

HORSHAM, Pa. , Jan. 12, 2021 /PRNewswire/ — The Penn Mutual Life Insurance Company (Penn Mutual), a Fortune 1000 company, has announced a strategic relaunch of two of its Southern agencies, aligning the firm with a unified presence in the region highlighted by a commitment to having a positive impact in their respective communities. The newly-named Strategic Planning Group consolidates the former Penn Mutual Carolina Partners, headquartered in Charlotte, NC and the XXI Financial office

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A Brand-New Approach to Patent Landscapes in 2021

Evalueserve

There is no doubt that 2020 challenged us all, transforming daily life and shifting our expectations and goals. When the road ahead is unchartered territory with so many market changes, patent landscapes are critical tools for business success. Patent landscapes can provide key insights into planning and research, investment priorities and partnership opportunities, trending or disruptive technologies, and more. .

Gaming 59
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Guardian Life Commits $1M to NPower to Advance Diversity in Tech and Increase Economic Opportunities for Underrepresented People

Wink Intel

NEW YORK , Jan. 12, 2021 /PRNewswire/ — The Guardian Life Insurance Company of America® (Guardian Life) announced a $1 million grant to NPower , a leading national nonprofit focused on helping military veterans and young adults from underserved communities increase their opportunities for economic mobility through technology careers. With more than 8.6 million new tech jobs expected to emerge over the next decade, Guardian Life will propel NPower’s mission to increase the repres

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.