Fri.Feb 12, 2021

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The Evolving Role of the Competitive Intelligence Analyst

Cipher

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. For example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.

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Gathering Data Can Be Vital for Your Personalized Financial Plan

Smart Data Collective

Big data has had a profound impact on the finance industry. The financial analytics market is projected to be worth $11.3 billion within the next two years. Before getting into how gathering data can help your financial future, you should understand what it is. In simple terms, gathering data is a process where you collect all your personal documents and financial statements to serve as the foundation for a personalized financial plan.

Finance 223
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Campaign Strategy Secrets: Manscaped Creates Community & Online Advocacy

Netbasequid

Manscaped is not only a first mover in the men’s below the waist grooming category, but their savvy approach to brand awareness also ensures they stay at the top of consumers’ hearts and minds. Seizing upon white space in the male grooming sector, Manscaped launched in 2017, and their spirit of innovation and tongue-in-cheek marketing approach has won them a legion of fans.

Analysis 103
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Data Protection Resolutions to Keep in 2021

Dataversity

Click to learn more about author Sam Roguine. We’re all guilty of making New Year’s resolutions that we don’t keep. While you only hurt yourself if you don’t stick to personal goals like drinking more water, not sticking to your data protection resolutions can result in more serious consequences. Whether it’s not keeping multiple copies […]. The post Data Protection Resolutions to Keep in 2021 appeared first on DATAVERSITY.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Importance of B2B Social Selling

Zoominfo

B2C selling has dominated social media for the last 10+ years. Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendo

Sales 263

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The Importance of B2B Social Selling

Zoominfo

B2C selling has dominated social media for the last 10-plus years. Customers do their research, ask questions, and even address customer service issues on social channels. But that doesn’t mean B2B has to miss out on all the fun. B2B social selling is an important and viable channel for B2B marketers and sales professionals. B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with v

Sales 100
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What It Means to Be Digitally Compliant

Dataversity

Click to learn more about author Brian Platz. Data has been called the new oil. Now on a trajectory towards increased regulation, the data gushers of yore are being tamed. Dedicated agencies such as Britain’s recently approved Digital Market Unit and the new California Privacy Protection Agency (“CalPPA”) will enforce compliance. Data will become trackable, […].

IT 52
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Medical Cost Prediction Using Smarten Assisted Predictive Modelling!

Elegant BI

1. A high level Overview on the Use Case : One of the most effective use-case of data science in Healthcare is to predict medical costs of the patient based upon extensive factors contributing to higher expenditures. Rising medical costs have been a major public health concern hence getting an understanding upon the contributing factors is very crucial.